SSENSE

SSENSE (pronounced: "essence") is a multi-brand retailer based in Montreal, Canada specialising in the sale of designer fashion and high end streetwear. It was founded as an e-commerce platform in 2003 by three brothers: Rami, Bassel and Firas Atallah. The company delivers to 114 countries around the world and operates websites in Chinese, French, English, Japanese and Korean[1][2][3][4][5]

SSENSE
IndustryFashion
Founded2003
FounderRami Atallah, Firas Atallah, Bassel Atallah
HeadquartersMontreal, Canada
Websitewww.ssense.com

History

SSENSE was founded in 2003 by brothers Firas, Rami and Bassel Atallah who were inspired to start an online fashion company by the experience of successfully selling a limited edition pair of Diesel jeans online. Their focus was on high-end brands, but their approach was consciously aimed at avoiding any snobbery or aloofness associated with luxury fashion and instead focusing on building an innovative platform to showcase a carefully selected set of products from brands that were chosen for their dedicated following. They also put a heavy emphasis on supporting smaller, emerging designers and brands.[6]

In 2014 the founders of SSENSE were bestowed the Entrepreneur of the Year award by Ernst & Young.[7] SSENSE was also named as one of the 30 leading global menswear retailers by Italian Prime Minister Matteo Renzi and The Business of Fashion.[8]

In 2017 Rami Atallah was named Honorary Chair of the 2017 Canadian Arts and Fashion Awards.[9] Rami Atallah was also named to the jury for the International Woolmark Prize competition alongside industry leaders.[10]

In 2014, 2015, 2016 and 2017 Rami Atallah was named to The Business of Fashion BoF 500.[11]

In 2018, SSENSE opened a flagship retail store in a historic 19th century building in Montreal turned into an experiential retail space by architecture firm David Chipperfield. the 5-story building within a building includes a cafe, art space and a floor dedicated to a personal-shopper-guided online-offline hybrid, which is accessible by appointment only.[12][13]

On April 5, 2018, SSENSE acquired community-based fashion and art website Polyvore from Yahoo, immediately shutting it down.[14]

In June 2021 SSENSE received minority investment from Sequoia Capital that valued the company at over $4 billion USD.[15]

In December 2022, SSENSE was the target of a cyber attack where confidential employee data was compromised. SSENSE failed to notify past employees of the data breach as well as government officials.[16]

In January 2023, SSENSE laid off approximately 7% of its workforce, impacting 138 employees. In April 2023, Ssense again laid off more than 10% of its workforce including mid level management people.[17]

See also

References
  1. "The Lavish Minimalism of Montreal's SSENSE Studio". Techvibes. Retrieved 2017-12-18.
  2. "The SSENSE of success > Magazine". Magazine. 2016-09-17. Retrieved 2017-12-18.
  3. Won, Nancy. "How Ssense is changing Canadian online shopping | Elle Canada". Elle Canada. Retrieved 2017-12-18.
  4. "The Montreal company shaking up luxury fashion, one pair of $860 sweatpants at a time". Retrieved 2017-12-18.
  5. "Shopping: SSENSE | Martin Beauséjour | Style". La Presse (in Canadian French). Retrieved 2017-12-18.
  6. "SSENSE: Revolutionizing the world of fashion". Devenir Entrepreneur.
  7. "EY Entrepreneur Of The Year - 2014 National award winners". www.ey.com. Retrieved 2017-12-18.
  8. "Italian Prime Minister and BoF Honour 30 Leading Menswear Retailers". The Business of Fashion. 2014-06-17. Retrieved 2017-12-18.
  9. "2017 Honorary Chair | CAFA". cafawards.ca. Retrieved 2017-12-18.
  10. "Rami Atallah". www.woolmarkprize.com. Retrieved 2017-12-18.
  11. "Rami Atallah is One of the 500 People Shaping the Global Fashion Industry in 2017". The Business of Fashion. Retrieved 2017-12-18.
  12. "Ssense Unvails New Montreal FLagship Store". Highsnobiety. 30 April 2018.
  13. "Arca! Prada! Inside Ssense's Radically Cool New Montreal Store". Vogue. 30 April 2018.
  14. "Polyvore is shutting down after being acquired by fashion retailer Ssense". 5 April 2018.
  15. SSENSE Valued at Over $5 Billion CAD After Sequoia Capital Investment Hypebeast, Jack Stanley, June 8, 2021
  16. https://www.journaldemontreal.com/2023/02/08/ssense-mis-ko-par-des-pirates
  17. https://www.businessoffashion.com/articles/retail/ssense-job-cuts/
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