Ramon Laguarta

Ramon Laguarta (born 1963)[2] is a Spanish businessman who is the chairman and chief executive officer of PepsiCo.[3] He became CEO on 3 October 2018 after Indra Nooyi stepped down.[4] He is the sixth CEO in the company's history and the first Spanish CEO of a large American multinational company.[5][6]

Ramon Laguarta
Born1963 (age 5960)
EducationESADE (BBA, MBA)
Arizona State University, Phoenix (MS)
TitleCEO of PepsiCo
PredecessorIndra Nooyi

Education

Laguarta graduated with bachelor's and master's degrees in business administration from ESADE Business School in Barcelona in 1985. In 1986 he received a master's degree in international management from the Thunderbird School of Global Management.[7][8]

Career

Before joining PepsiCo he worked at Chupa Chups, a candy company based in Spain known for its lollipops.[9] Laguarta joined PepsiCo in January 1996. His first role was in the company's European business, and in 2014 became the CEO of the entire Europe and Sub-Saharan Africa (ESSA) sector.[10] While working in Europe, Laguarta helped lead the acquisition in 2010 of Russian dairy and juice company Wimm-Bill-Dann, a deal valued at $5.4 billion, the company's second largest acquisition after its purchase of Quaker Oats in 2001.[11]

Laguarta was named president of PepsiCo in September 2017. He oversaw PepsiCo's Global Category Groups, its Global Operations, Corporate Strategy and Public Policy & Government Affairs functions.[5] As a result of the promotion, he moved to the United States.[1]

Laguarta was unanimously voted in as PepsiCo's next CEO on 6 August 2018, the same day Indra Nooyi announced she was stepping down.[12][13][14] He officially took over the role on 3 October 2018 and became Chairman of the Board of Directors on 1 February 2019.[14] Laguarta has been working at PepsiCo for over 20 years, his previous roles including CEO for Europe Sub-Saharan Africa, president for the PepsiCo Eastern Europe Region, commercial Vice President for PepsiCo Europe, general manager for Iberia Snacks and Juices and General Manager for Greece Snacks.[15] Since becoming CEO of PepsiCo, Laguarta established three priorities to lead the company: Accelerating the company's rate of organic revenue growth; becoming a stronger company; and becoming a better company.[16]

As part of making PepsiCo a better company, Laguarta has been tasked with implementing a new purpose behind PepsiCo's sustainability agenda: helping to build a more sustainable food system. Under his leadership, the company is focusing its efforts and goals around agriculture, water usage, plastics, products, climate change and human rights.[17]

Ramon Laguarta at a PepsiCo Community Event

This includes the company's effort to reduce absolute greenhouse gas emissions by at least 20 percent for their entire value chain over a 2015 baseline (roughly 30-35 million metric tons of GHG),[18] as well as their goals by 2025 to make 100% of their packaging recyclable, compostable, or biodegradable and use 25% recycled plastic content in all plastic packaging. Laguarta has also led attempts to reduce waste by acquiring SodaStream.[19] Through the expansion of SodaStream's business, the need for an estimated 67 billion plastic bottles will be avoided through 2025.[20]

In addition to being a member of the PepsiCo Board of Directors,[21] Ramon also currently serves as a director of Visa Inc.[22] He also currently serves as the Co-Chair of the World Economic Forum's Board of Stewards for the Food Systems Initiative.[23]

Personal life

Laguarta speaks English, Catalan, Spanish, French, German and Greek.[9] He is married with three children.[24]

References

  1. Strauss, Lawrence C. "3 Things to Know About Pepsi's CEO Swap". Retrieved 12 August 2018.
  2. "Who is Ramon Laguarta, the next CEO of PepsiCo- Business News". businesstoday.in. 6 August 2018. Retrieved 15 August 2018.
  3. "Leadership – PepsiCo". pepsico.com. Retrieved 1 October 2018.
  4. Maloney, Jennifer (6 August 2018). "Meet PepsiCo's Next CEO: Ramon Laguarta". Wall Street Journal. ISSN 0099-9660. Retrieved 12 August 2018.
  5. Cullen, Lauren Hirsch, Terri (6 August 2018). "PepsiCo's Indra Nooyi to step down as CEO, President Ramon Laguarta to succeed her". cnbc.com. Retrieved 21 March 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. "Ramón Laguarta, el canterano de Chupa-Chups que lanzó la Pepsi Max". ELMUNDO (in Spanish). 7 August 2018. Retrieved 9 March 2020.
  7. "5 Things to Know About the Next PepsiCo CEO". Fortune. Retrieved 13 August 2018.
  8. "Thunderbird Alumnus Ramon Laguarta Named PepsiCo CEO". Thunderbird School of Global Management. Retrieved 1 October 2018.
  9. "Pepsi's new CEO Ramon Laguarta: Five things to know". Fox Business. 6 August 2018. Retrieved 23 September 2018.
  10. "Who is Ramon Laguarta, the next CEO of PepsiCo- Business News". businesstoday.in. 6 August 2018. Retrieved 9 March 2020.
  11. Maloney, Jennifer (6 August 2018). "Meet PepsiCo's Next CEO: Ramon Laguarta". Wall Street Journal. ISSN 0099-9660. Retrieved 9 March 2020.
  12. Stewart, Rebecca (6 August 2018). "Who is Ramon Laguarta? The marketer-turned-Pepsi CEO taking over from Indra Nooyi". Thedrum.com. Retrieved 16 March 2020.
  13. Maloney, Jennifer (6 August 2018). "PepsiCo CEO Indra Nooyi to Step Aside; Veteran Set to Take Helm". Wall Street Journal. ISSN 0099-9660. Retrieved 12 August 2018.
  14. Cullen, Lauren Hirsch, Terri (6 August 2018). "PepsiCo's Indra Nooyi to step down as CEO, President Ramon Laguarta to succeed her". CNBC. Retrieved 13 August 2018.{{cite news}}: CS1 maint: multiple names: authors list (link)
  15. Tozer, Alice (6 August 2018). "5 Things to Know About the Next PepsiCo CEO". Fortune. Retrieved 22 October 2019.
  16. "PepsiCo sets goal to become 'faster, stronger and better'". foodbusinessnews.net. Retrieved 17 March 2020.
  17. "PepsiCo's Responsibilities: CEO Daily". Fortune. Retrieved 28 April 2020.
  18. "Climate Change – PepsiCo". pepsico.com. Retrieved 2 August 2019.
  19. "Plastics – PepsiCo". pepsico.com. Retrieved 2 August 2019.
  20. "Strategic plastic use drives sustainable packaging at PepsiCo". Packaging Digest. 20 September 2019. Retrieved 19 March 2020.
  21. "PepsiCo Inc. PEP (U.S.: Nasdaq)". wsj.com. The Wall Street Journal. Retrieved 26 March 2021.
  22. "Visa Inc. - Corporate Governance – Board of Directors". VISA. Retrieved 26 March 2021.
  23. "Food System Initiative – Shaping the Future of Food First Annual Report – April 1 st 2019 – December 31st 2019" (PDF). AidStream.org. World Economic Forum. Retrieved 26 March 2021.
  24. "Leadership – PepsiCo". pepsico.com. Retrieved 3 October 2018.
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