Rare (website)

Rare is an American news and opinion website based in Washington, D.C. Rare was launched as a startup in 2013 by a team of journalists, marketers and business executives at Atlanta-based Cox Media Group. Rare's slogan is, “America's News Feed", describing itself as a "news, political, and lifestyle social content hub".[1]

Rare.us
TypePrivate
IndustryNews Publishing
Founded2013
Headquarters
Nashville, Tennessee
,
United States
Key people
James S. Robbins (former deputy editor)
Jack Hunter (former politics editor)
Yasmeen Sami Alamiri (former political reporter)
OwnerSavage Ventures
Websitehttp://www.rare.us

The publication's first editor in chief[2] was Brett M. Decker, formerly an editorial page writer for The Wall Street Journal and editorial page editor of The Washington Times. Will Alford, one of the site's original founders and a former newsroom director at The Atlanta Journal-Constitution, became acting editor after Decker left. Betsi Fores, formerly of The Daily Caller, became Rare's managing editor, and Jack Hunter, former aide to U.S. Senator Rand Paul, became the politics editor after resigning from his Senate job.

History

Rare launched at a Newseum gala on April 15, 2013, and acquired 25 million page views within its first year.[3] The website was aimed at a younger, center-right audience, and early contributors brought in by Decker's team included Jeb Bush, Ted Cruz, Rand Paul and Grover Norquist. Rare has been described as libertarian-conservative[4] and has been compared to the websites Independent Journal Review, BuzzFeed, and The Huffington Post.[1][4]

Their original tagline, "Red is the Center" referred to an editorial position where conservative thinking was at the heart of American success. In 2014, their tagline became “America's News Feed”, reflecting more mainstream, high-traffic, popular content targeting a younger, socially engaged audience.

In March 2018, editors for the site said Cox had decided to cease publication.[5] Following a mass layoff of over 50 staffers, the site and its affiliated web properties were purchased by Texas-based Wide Open Media Group.[6]

The site ceased publishing once again in 2021, after its parent was acquired by Publishers Clearing House.[7] It was acquired by Nashville-based Savage Ventures and relaunched in April 2022.[8]

References
  1. "'Rare' site could be more well done". POLITICO. Archived from the original on 2016-06-17. Retrieved 2016-05-22.
  2. "Rare Names Brett M. Decker as Editor-in-Chief". Business Wire. 2013-03-12. Archived from the original on 2022-07-21. Retrieved 2019-09-27.
  3. Lawrence, Jesse. "Rare.us And Fanbuzz Are Helping Cox Media Compete And Win In The Evolving News Media Landscape". Forbes. Archived from the original on 3 July 2015. Retrieved 5 June 2015.
  4. Moses, Lucia. "Rare wants to be the conservative BuzzFeed". Digiday. Archived from the original on 19 June 2015. Retrieved 17 June 2015.
  5. "Rare, Cox Media's Facebook-driven conservative site, is shutting down". Axios. Archived from the original on 24 July 2018. Retrieved 12 July 2018.
  6. "Privacy Policy". Rare. 1 March 2013. Archived from the original on 12 July 2018. Retrieved 12 July 2018.
  7. "Supply Spotlight with Publishers Clearing House's Darin Leach". Criteo. 2 November 2020. Retrieved 4 October 2023.
  8. Ndjongo, Sherah. "'The process was very organic': Sam Savage talks Rare Media acquisition and new Germantown facility". The Tennessean. Archived from the original on 9 August 2022. Retrieved 30 June 2022.
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