Red Brick Road

Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".[1]

This article is about the London-based company. For the highways and neighbourhood in Pullman, Washington, U.S., see Red Brick Roads. For other uses, see Red Road.

The Red Brick Road Company
TypeLimited Liability Company
IndustryBusiness Services
Founded2006
HeadquartersLondon, United-Kingdom
ProductsAdvertising & Marketing
Websitewww.redbrickroad.com

History

The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe[2][3][4] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz[5] Lowe retired in 2009, while remaining a shareholder in the company,[6] which continued to be managed by former colleagues.[7]

In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team.[8] The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company.[9][10][11] The agency's new management team claims to have a positive outlook about its future.[12]

In 2018, Red Brick Road launched a standalone sister data agency called Emerald.[13]

Notable campaigns

The agency's best known client was the supermarket chain Tesco,[7] and Weinberger created their slogan "Every little helps".[14] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.[15]

Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers[16] and Heineken.[17]

In 2018, one of the UK's leading fruit drink brands, Rubicon, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles.[18]

Awards

The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion.[19]

See also

References
  1. Bold, Ben (15 January 2015). "Tesco: 25 years of advertising". Campaign.
  2. Brook, Stephen (30 January 2006). "Lowe follows Red Brick Road". The Guardian. Retrieved 6 November 2013.
  3. Sweney, Mark (22 December 2009). "Sir Frank Lowe to leave The Red Brick Road ad agency". The Guardian. www.theguardian.com. Retrieved 24 November 2013.
  4. mediaGuardian (17 July 2006). "82. Sir Frank Lowe". The Guardian. London, United Kingdom. Retrieved 24 November 2013.
  5. Brook, Stephen (30 January 2006). "Guardian: Lowe follows Red Brick Road". The Guardian. London. Retrieved 6 November 2013.
  6. Hall, Emma (4 January 2010). "Ad Age: Original Mad Man Frank Lowe Leaves Red Brick Road". Ad age. United States of America. Retrieved 6 November 2013.
  7. Sweney, Mark (22 December 2009). "Sir Frank Lowe to leave The Red Brick Road ad agency". The Guardian. United kingdom: theguardian.com. Retrieved 6 November 2013.
  8. Campaignlive.co.uk. "School Reports 2013: The Red Brick Road". Campaign. campaignlive.co.uk. Retrieved 6 November 2013.
  9. Smiths, Stuart (19 April 2012). "Time's up for Weinberger, but what about the Tesco account at The Red Brick Road?". Retrieved 29 November 2013.
  10. Hall, Emma (1 December 2005). "FRANK LOWE, PAUL WEINBERGER LAUNCH AD AGENCY". Advertising Age. Retrieved 29 November 2013.
  11. campaignlive.co.uk (8 April 2013). "School Reports 2013: The Red Brick Road". Campaign. London, United Kingdom: campaignlive.co.uk. Retrieved 6 November 2013.
  12. Walford, Tony (5 April 2013). "Following The Red Brick Road buyout: From Tesco to MBO for the agency Sir Frank Lowe started". The Drum. Retrieved 22 November 2013.
  13. Oakes, Omar (9 January 2018). "Red Brick Road launches sister data agency". CampaignLive. Retrieved 22 July 2018.
  14. Humby, Clive; Hunt, Terry; Phillips, Tim (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page Publishers. p. 281. ISBN 978-0-74946-012-9.
  15. "Locals help make Tesco Christmas ad special". Tesco. 17 November 2011. Retrieved 29 December 2013.
  16. Bulmers Returns to Ireland to Publicis Dublin, 23 January 2015
  17. "Sir Frank Lowe". Forbes. 180: 70. 2007.
  18. "Rubicon appoints Red Brick Road as strategic, creative and social media agency – Marketing Communication News". Retrieved 13 August 2019.
  19. "Gold Honors 2011". Creative Circle. Retrieved 22 July 2018.
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