Red Ribbon Bakeshop

Red Ribbon Bakeshop, Inc.[1] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries.

Red Ribbon Bakeshop
TypeSubsidiary
Founded1979 (1979) in Quezon City, Philippines
FoundersRenato Mercado
Amalia Hizon Mercado
Number of locations
240+
Area served
Philippines
California
Nevada
New Jersey
Arizona
New York
Virginia
Illinois
Washington
Texas
Florida
Hawaii
Maryland
Pennsylvania
Michigan
ProductsFast food, pastries, and cakes
ParentRRB Holdings Inc.
Websitewww.redribbonbakeshop.com.ph
www.redribbonbakeshop.com
A selection of Red Ribbon cakes on sale

History

In 1979, Amalia Hizon Mercado, husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the Philippines. In 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[2] two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and one in Houston, Texas.[3] Other expansion plans continue to be worked out.[4][5]

In 2005, Red Ribbon was acquired by Jollibee Foods Corporation.[6] Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.[1]

See also

References
  1. "2012 Annual Report" (PDF). Jollibee Foods Corporation: 3. Retrieved November 2, 2017. {{cite journal}}: Cite journal requires |journal= (help)
  2. Five new stores coming to Arizona Mills Mall - azcentral.com
  3. "Archived copy" (PDF). www.asianjournal.com. Archived from the original (PDF) on November 13, 2021. Retrieved June 30, 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  4. "Philippine News". Archived from the original on October 6, 2008. Retrieved April 16, 2008.
  5. "Filipino Businesses Make Presence Felt at Eagle Rock Mall from amee-enriquez". Archived from the original on May 17, 2008. Retrieved April 16, 2008.
  6. (October 21, 2005). JOLLIBEE COMPLETES RED RIBBON ACQUISITION, The Manila Times


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