Redcats

Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports.[1][2]

Not to be confused with REDCAT or WP:REDCAT.
Redcats
TypeSociété Anonyme
Headquarters
Roubaix, France
Key people
Jean-Michel Noir
ProductsDistribution of fashion, sport and home décor products on the web
Revenue3.4 bn € (2010)
Number of employees
14 000 (average headcount, 2010)
SubsidiariesCyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome,
Websitewww.redcats.com/eng

The Group

History

Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]

To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[3] and launched a new corporate website in 2011.

The network

With an international presence, the Group accounted for more than 70 merchant websites in 2011.[4]

The brands

Redcats mainly dealt with product categories in the fields of apparel, home furnishings and sports gear.

E-commerce: a growth catalyst for Redcats

Worldwide presence

In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[6] of its revenue through its 70 merchant websites.[7] The Group attracts 54 million visitors per month from all over the world to its websites.

Key figures
  • 184 million items sold worldwide in 2010
  • 3,436 million Euros in revenue in 2010[8]
  • 165 million Euros in operating profit in 2010
  • 14,105 collaborators in 2010

See also

References
  1. "Profit Falls at French Luxury and Sportswear Group Kering". The New York Times. 22 February 2014. Retrieved 28 January 2017.
  2. Brohan, Mark. "Redcats USA goes dark after the sale of its last web and catalog properties". Retrieved 28 January 2017.
  3. Article on http://leblog.wcie.fr/
  4. Publication on http://www.ppr.com /
  5. Article on http://www.vad-info.com /
  6. Publication on http://www.ppr.com/
  7. Article on http://lexpansion.lexpress.fr/
  8. Key figures on http://lexpansion.lexpress.fr/
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