Reflektion

Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue for leading digital retailers.[1] The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google,[2] where he developed similar user modeling and semantic learning techniques for the AdSense, Gmail and Google Books platforms.

Reflektion
Founded2012
HeadquartersSan Mateo, California
Founder(s)Amar Chokhawala
IndustryE-Commerce, Predictive Analytics
URLreflektion.com

Notable clients using the Reflektion platform include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers.[3] Published client results include Surfboard retailer O’Neill,[4] which reported a 26% increase in conversion rate, 85% increase in user engagement, and 17% increase in average order size.

Based in San Mateo, California, Reflektion has gone through two major rounds of venture capital fundraising. The company has raised $29.3 million since 2012, with $18 Million in Series B Funding Led by Battery Ventures[5] in February 2016 and $8 million[6] of that coming in as Series A funding through Intel Capital and Nike[7] in March, 2014. Reflektion was named one of the "Top 100 Most Promising Big Data Companies"[8] by industry magazine CIO Review in 2014. Reflektion was selected by a board of National Retail Federation judges as the final winner of the 2015 Shop.org Digital Startup of The Year award.[9]

References

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