Reigning Champ

Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]

Reigning Champ
IndustryFashion
Founded2007
FounderCraig Atkinson
HeadquartersVancouver, British Columbia, Canada
Area served
North America
ProductsClothing
ParentCYC Design Corporation
Websitereigningchamp.com

The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3] Reigning Champ is sold at 130 retailers worldwide.

In June 2021 Reigning Champ entered into a definitive agreement to be acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.[4][5]

Collaborations

Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[6]

Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]

See also

References

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