Renée Mauborgne
Renée Mauborgne (born 1963[1]) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy.[2][3]
Career
Renée Mauborgne had studied and taught at the Ross School of Business, University of Michigan, before joining INSEAD.[4] Mauborgne is a INSEAD distinguished fellow.[5]
Publications
Books
Mauborgne has published two books and numerous articles on strategic management of multinational corporations.
- 2005: Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant. With W. Chan Kim. Boston, Massachusetts: Harvard Business School Press.[6]
- 2017: Blue Ocean Shift. Beyond Competing. With W. Chan Kim. New York: Hachette Books
Articles
- Kim, W. Chan, and Renee A. Mauborgne. "Procedural justice, attitudes, and subsidiary top management compliance with multinationals" corporate strategic decisions." Academy of management journal 36.3 (1993): 502-526.
- Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review 1 (1997).
- Kim, W. Chan, and Renée Mauborgne. "Strategy, value innovation, and the knowledge economy." Sloan management review 40 (1999): 41–54.
References
- Congress, The Library of. "LC Linked Data Service: Authorities and Vocabularies (Library of Congress)". id.loc.gov. Retrieved 2020-11-09.
- Alcántara, Ann-Marie (2020-10-31). "The Books to Read Before You Start a Business". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-11-09.
- Perkovic, Mirjana. "Council Post: Blue Ocean Business Strategy: Key To Overcoming Economic Downturns". Forbes. Retrieved 2020-11-13.
- Crainer, Stuart. "W. Chan Kim and Renée Mauborgne: The Thought Leader Interview". strategy+business. Retrieved 2020-11-11.
- "Renée Mauborgne". INSEAD Knowledge. INSEAD. Retrieved 31 March 2021.
- "5 books every student needs to read in lockdown to boost their career success". India Today. October 9, 2020. Retrieved 2020-11-13.
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