Rent.com
Rent.com is an apartment search engine and online marketplace catering to millennials.[1] It is owned by RentPath which is in turn owned by Redfin.[2]
 | |
Type of site | Apartment search engine Online marketplace |
|---|---|
| Owner | RentPath |
| URL | www |
| Commercial | Yes |
| Launched | 1999 |
| Current status | Active |
History
Rent.com was founded in 1999 as Viva.com. In December 2004, eBay purchased Rent.com for $415 million.
On May 8, 2012, RentPath, then known as Primedia, acquired Rent.com from eBay for approximately $415 million.[3][4]
In June 2015, as part of an overall re-branding of Rent.com, the site launched its first national advertising campaign featuring comedian and actor J. B. Smoove.[5][6]
On April 9, 2021, Rent.com, along with its parent company RentPath, was acquired by real estate site Redfin.[7]
On June 21, 2022, RentPath became Rent. and launched a new suite of marketing automation services.
References
- "How to find the right home in a short time". taitimmobiliare.it. Retrieved 2023-04-03.
- "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center".
- "PRIMEDIA to Acquire Rent.com from eBay Inc" (Press release). Business Wire. March 22, 2012.
- Rao, Leena (March 22, 2012). "eBay Sells Off Real Estate Listings Site Rent.com To Primedia". TechCrunch.
- "Rent.com Launches Legitimate Listings Ad Campaign With Comedian J.B. Smoove As The Legit-a-Master" (Press release). Business Wire. June 1, 2015.
- Aditham, Kiran (June 4, 2015). "J.B. Smoove Assumes 'Legit' Role for Rent.com's Advertising Debut". Adweek.
- "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center". press.redfin.com. Retrieved 2021-05-12.
External links
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