Rethink Food

Rethink Food NYC Inc, commonly called Rethink Food or just Rethink, is a non-profit organization based in New York City. The organization was founded to address hunger in the United States by contributing to a sustainable and equitable food system.[1] Rethink collects excess food from restaurants, grocery stores, and corporate kitchens to provide nutritious meals for people living without food security at low or no-cost. The organization expanded its operations in March 2020 to meet growing food demands amid the COVID-19 pandemic in the United States.[2]

Rethink Food
Founded2017
Typenon-profit organization
Focusfood insecurity, food excess, and economic development
HeadquartersNew York City
Region
United States; currently active in five cities, including Miami, San Francisco, Chicago, and Nashville
CEO and founder
Matt Jozwiak
Key people
Daniel Humm (co-founder)
Websitewww.rethinkfood.org

Leadership

Rethink Food was founded by Matt Jozwiak, a chef who got his start washing dishes in Kansas[3] before training under Pierre Orsi in France. He went on to work at Michelin-starred restaurants including Auberge de L’ile Barbe in Lyon and Noma in Copenhagen, as well as The NoMad in New York, before serving as chef de partie at Eleven Madison at age 27.[4] Jozwiak currently serves as CEO,[5] and has been recognized as one of Business Insider's 100 Coolest People in Food,[6] a member of Crains New York 2021 class of 40 under Forty,[7] and a Trailblazing Activist in the 50 Next Class of 2021 pushing for equality, diversity and positive action in gastronomy.[8]

In April 2020, Daniel Humm officially became Rethink's head chef and a founding board member.[9]

History

Rethink Food was founded in 2017, and for the first several years of its operations, the nonprofit was preparing up to 10,000 meals per week,[2] working closely with the Food Bank For New York City to direct meals to area missions.[10]

In 2019, Rethink Food was named a "Top-Rated Nonprofit" by GreatNonprofits.[11]

In March 2020, the organization shifted its operations in order to serve the growing need in response to the COVID-19 pandemic in the United States.[12] As part of Rethink's pandemic response, the organization expanded to a national scope.

In April 2020, Rethink partnered with Eleven Madison Park, a Michelin-starred restaurant, and American Express to reopen the restaurant as a commissary kitchen with the goal of producing 3,000 meals per day for residents of New York and associated healthcare workers impacted by the COVID-19 crisis.[13][14] As part of the program free meals were delivered to clients of Citymeals-on-Wheels and to hospital workers across the city.[2]

Also in April, Rethink scaled up quickly, and began feeding as many as 10,000 people every 48 hours, averaging a total of 35,000 meals a week.[15] The organization began running a food truck program to deliver 5,000 free meals per day to hospital workers across New York City. Partnering with local commissaries to prepare the meals, Rethink was distributing food at 20 medical facilities via 10 pop-up food trucks.[15]

Rethink Food launched a Restaurant Response Program to fund 30 New York restaurants with grants of up to $40,000 to prepare and distribute meals for underprivileged communities and essential workers. and to keep restaurant workers employed.[16] The Restaurant Response Program allowed the organization to increase meal distribution, as well as help local restaurants pay rent and their respective staff.[17] Program participants include Fieldtrip, Collective Fare and Little Tong Noodle Shop.[18][19] Between April and October, the program invested $10 million in independent restaurants and provided over two million meals. The Rethink Certified program raised an additional $30 million to invest in restaurants in October 2020.[20]

Rethink launched the Chinatown/LES Food Initiative in April 2020 to help produce and distribute culturally appropriate meals to the residents of Chinatown who were disproportionately impacted by COVID-19.[21] The organization worked with volunteers who went door to door throughout the neighborhood to distribute meals to elderly individuals. Asian restaurants like Zen Yai helped cook the food while the Chinese Conservative Baptist Church (CCBC) served as one of the main distribution points.[22]

In 2020, Rethink also opened Rethink Café, its first donation-based cafe, at 154 Clinton Avenue in Brooklyn. The cafe is a registered soup kitchen run by professional chefs which provides nutritionally complete meals for a suggested donation.[23]

The Smorgasburg market in Brooklyn helped raise funds for Rethink Food on its website in 2021.[24]

In November 2021, Rethink began work in Miami, providing two restaurants in Little Haiti funds to prepare about 1,000 meals per week and distribute them to community-based organizations Sant La Haitian Neighborhood Center and Miami Rescue Mission. Rethink is also launching a partnership with Michael Schwartz's restaurant Michael's Genuine Food & Drink in the Design District.[25]

Partnerships

Brookfield Properties and Union Square Hospitality Group

In July 2020, Rethink Food announced a $1 million partnership with Brookfield Properties and Union Square Hospitality Group to produce meals for food-insecure families in New York City. The partnership's objective is the reemployment of restaurant team employees and the distribution of 125,000 meals in the South Bronx.[26] Rethink and USHG also launched a mentorship program that allows smaller restaurants to participate.[27]

Full Circle Brands

In November 2021, Full Circle Brands, a home care product conglomerate, announced a new brand called For Good, a family of sustainable and compostable household staples including cling wrap, parchment paper and trash and zipper bags. Central to the brand is a partnership with Rethink Food; 1% of every purchase goes to creating an equitable and sustainable food system.[28]

Gorillas

Gorillas, the European on-demand grocery delivery company, began its US operations in New York City in 2021 with a partnership with Rethink Food. Rethink Food is collecting excess food from Gorillas’ expanding network of warehouses citywide to be transformed into nutritious meals at the Rethink Commissary Kitchen for distribution via community-based organizations.[29]

Hu

Since 2020, Rethink Food has partnered with Hu, a brand of vegan chocolate and snack products acquired by Mondelez International.[30] The partnership supports Rethink's mission by matching purchases of certain product lines with financial donations to the nonprofit, as well as in-kind product donations of the brand's chocolates for distribution to communities.[31]

Kvarøy Arctic

In 2021, family-owned sustainable salmon farming company Kvarøy Arctic began working with Rethink Food as the first large-scale seafood donation partner for the organization. Kvarøy Arctic has donated monthly shipments of 1,500-2,000 pounds of its salmon for use by Rethink's Commissary Kitchen in preparing an estimated 8,000 community meals per week.[32]

Ghetto Gastro

In May 2020, Rethink Food partnered with Bronx-based culinary collective Ghetto Gastro to provide free meals to residents of the Bronx, especially low-income families, elderly residents, people of color, and formerly incarcerated people. The Bronx was especially impacted by the pandemic, and at the time had more coronavirus cases than anywhere else in the city.[33] The organizations provided tens of thousands of meals to residents of the Bronx, and also provided meals to Black Lives Matter protesters at Washington Square Park and Domino Park in NYC.[34]

Ghetto Gastro also produced a series of shirts, along with a partnership with Brooklyn artist Aya Brown, to benefit Rethink Food and Rethink Certified community restaurants and to bring attention to racial inequality and lack of access to food in the United States.[35][36]

See also

References
  1. Nudelman, Geoff. "Good Company: Rethink's Plan to Improve America's Broken Food Chain". www.barrons.com. Retrieved 2021-03-11.
  2. Srikanth, Anagha (2020-02-19). "How a Brooklyn nonprofit is rethinking food waste". TheHill. Retrieved 2020-07-18.
  3. "A Veteran Chef Fights Food Insecurity With His Nonprofit". The Slowdown - Culture, Nature, Future. 2020-08-08. Retrieved 2021-12-29.
  4. "Chefs Who Cook Well and Do Good: Matt Jozwiak - Diet Detective". Center For Food As Medicine by Diet Detective. 2020-04-09. Retrieved 2021-12-29.
  5. Nierenberg, Amelia (2020-04-02). "New York's New Soup Kitchen Has an Upscale Address: Eleven Madison Park". The New York Times. ISSN 0362-4331. Retrieved 2020-07-18.
  6. Hosie, Alison Millington, Tom Murray, Rachel. "The 100 coolest people in food and drink". Business Insider. Retrieved 2021-12-29.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. "40 Under Forty, 2021". Crain's New York Business. 2021-03-09. Retrieved 2021-12-29.
  8. "50 Next - Matt Jozwiak - Trailblazing Activist 2021". UI - 50B - 50 NEXT. Retrieved 2021-12-29.
  9. Cormack, Rachel (2020-05-06). "Eleven Madison Park, One of the World's Best Restaurants, May Not Reopen After the Pandemic". Robb Report. Retrieved 2020-07-18.
  10. Zorn, Sarah (2018-02-23). "Fine-Dining Chef Turns Food Scraps Into Meals for the Hungry". Eater. Retrieved 2020-07-18.
  11. "Rethink Food NYC Named 2019 Top-Rated Nonprofit". 360 MAGAZINE. 2019-06-11. Retrieved 2021-10-03.
  12. Shin, Caroline (2020-03-20). "In a City Without Dine-In Customers, Restaurants Pivot to Food Relief Efforts". Eater NY. Retrieved 2020-07-18.
  13. Stacey Lastoe (2 April 2020). "A restaurant once dubbed the world's best reopens to feed first responders". CNN. Retrieved 2020-07-18.
  14. Adams, Erika (2020-04-02). "Eleven Madison Park Reopens as Nonprofit Commissary Kitchen". Eater NY. Retrieved 2020-07-18.
  15. Gould, Jennifer (2020-04-13). "Nonprofit rolling out food trucks to feed medical workers during coronavirus". New York Post. Retrieved 2020-07-18.
  16. "In Brooklyn, a Food Waste Nonprofit Retools to Keep Local Restaurants Alive". Non Profit News Nonprofit Quarterly. 2020-06-10. Retrieved 2020-07-18.
  17. "As Coronavirus Shutters Restaurants Across the Country, a Swell of Support for Workers Rises Up". Food & Wine. Retrieved 2020-07-18.
  18. "Restaurants get creative amid coronavirus". ABC News. Retrieved 2020-07-18.
  19. "Eleven Madison Park and Rethink Food NYC open a commissary to serve frontline workers". Time Out New York. Retrieved 2020-07-18.
  20. "Sean Brock partners with national program to provide meals to those in need". www.bizjournals.com. Retrieved 2021-10-03.
  21. "Nonprofit Fights Food Waste to Feed New Yorkers in Need". Food Tank. 2020-06-09. Retrieved 2020-07-18.
  22. News, Eyewitness (2020-05-11). "Coronavirus News: Rethink Food NYC launches new effort to save Chinatown". ABC7 New York. Retrieved 2020-07-18. {{cite web}}: |last= has generic name (help)
  23. "Brooklyn Nonprofit Rethinks Food Waste to Feed New Yorkers During COVID-19". Resilience. 2020-06-10. Retrieved 2020-07-18.
  24. Fabricant, Florence (2020-07-20). "Smorgasburg Returns, With Some Covid-19 Changes". The New York Times. ISSN 0362-4331. Retrieved 2021-10-03.
  25. Lamb Guzman, Camille (2021-11-17). "NYC Nonprofit Brings the Fight Against Food Insecurity to Miami". Miami New Times. Retrieved 2021-11-18.
  26. "Getting back to business, Danny Meyer's Union Square Hospitality Group to convert three venues to community kitchens". Nation's Restaurant News. 2020-07-06. Retrieved 2020-07-18.
  27. Cohen, Jason (2020-07-06). "Brookfield Properties announces $1 million partnership with USHG and Rethink to revitalized south Bronx restaurant scene". Bronx Times. Retrieved 2020-07-18.
  28. "Sustainable Home Care Company Full Circle® Brands ("Full Circle") Launches For Good™, A Family of Sustainable and Compostable Household Disposables". PR Newswire. 2021-11-17. Retrieved 2021-11-18.
  29. "Gorillas' Ten Minute Grocery Delivery to Launch in the U.S." Bloomberg. 2021-05-24. Retrieved 2021-12-22.
  30. Reuters Staff (2021-01-05). "Mondelez buys chocolate-bar maker Hu to expand healthy snack business". Reuters. Retrieved 2021-12-22. {{cite web}}: |author= has generic name (help)
  31. "Vegan Brand Donates 17,000 Boxes of Chocolate to Hospital Workers". vegnews.com. 2020-04-16. Retrieved 2021-12-22.
  32. "Kvarøy Arctic Donates Over 17,000 Pounds Of Salmon To New York Nonprofit Rethink Food". www.perishablenews.com. 2021-02-25. Retrieved 2021-12-22.
  33. Taylor, Elise (10 June 2020). "Ghetto Gastro, the Bronx Chef Collective, Is Feeding Both Protestors and Coronavirus-Affected Communities". Vogue. Retrieved 2020-07-18.
  34. "Ghetto Gastro and Rethink's mission to feed the Bronx expanded to support Black Lives Matter protests". Time Out New York. Retrieved 2020-07-18.
  35. "Ghetto Gastro Uses Food as a Weapon Against Oppression". W Magazine Women's Fashion & Celebrity News. Retrieved 2020-07-18.
  36. Bobb, Brooke (21 May 2020). "Aya Brown's Portraits of Essential Workers Give Thanks Through Art". Vogue. Retrieved 2020-07-18.
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