Rewriting Extinction

Rewriting Extinction is an ongoing global campaign to raise money and awareness for both the climate and the biodiversity crisis through comics and videos. The money is donated to seven specific projects that tackle biodiversity issues with the goal of solving them within the twelve months of the campaign.

Rewriting Extinction
FormationJune 2021
TypeCharitable Campaign
Founder
Paul Goodenough
Websiterewritingextinction.com

Project

Rewriting Extinction was founded by Emmy nominated writer and producer Paul Goodenough in 2019 and the campaign was officially launched in June 2021. It is targeting the wider population with comics, videos and the help of over 300 storytellers and celebrities such as Cara Delavingne, Richard Curtis, Ricky Gervais and Taika Waititi.[1][2] The campaign is accompanied by the book The Most Important Comic Book on Earth: Stories to Save the World which was released on October 28th, 2021 by DK. It includes 120 stories and comics about the climate and the biodiversity crisis from over 300 contributors including leading environmentalists, artists, authors, actors, filmmakers, musicians, drag performers and more.[3][2] Although the book is not targeted at children, it was listed amongst the best books of 2021 for children by the Sunday Times.[4]

Some comics from the book are being published on social media on an ongoing basis and translated into multiple languages.[5][6] Since the release, additional comic strips are being created and released on a regular basis. Authors include The Perry Bible Fellowship, Joel Pett, Drew Sheneman and War and Peas.

A variety of organizations support the campaign's work, including Global Rewilding Alliance, Make My Money Matter, Born Free Foundation and Sea Shepherd.

In addition to social media, the comics are also featured on Webtoon[7] and in a virtual gallery by Google Arts & Culture.[8]

With the money raised, the campaign helped the World Land Trust to purchase the Laguna Grande Reserve in Guatemala.[9]

Creators behind The Most Important Comic Book on Earth

The stories in the book were created by comic artists in a collaboration with celebrities and environmental activists, including:

References
  1. "BBC News Cast with Richard Curtis and Paul Goodenough". BBC. 29 October 2021. Retrieved 29 October 2021.
  2. Molnar, Hannah (2022-03-08). "Celebs collab with Wiltshire writer's climate crisis comic book". Retrieved 2022-03-08.
  3. "Andy Serkis, COP26 and The Most Important Comic Book on Earth". The Leader.
  4. "42 Best Books for Children 2021". The Sunday Times. Retrieved 2023-08-07.
  5. "BBC: Comic series curated by celebrities for climate causes". BBC. 30 September 2021. Retrieved 26 November 2021.
  6. "The Guardian: Rewriting Extinction: Ricky Gervais joins celebrities creating comics to save species". The Guardian. 14 September 2021. Retrieved 30 November 2021.
  7. Roth, Julia. "Webtoon Has Partnered with Rewriting Extinction to Tackle Climate and Biodiversity Crisis". Geek Girl Authority. Retrieved 2023-08-07.
  8. "Rewriting Extinction, United Kingdom". Google Arts & Culture. Retrieved 2023-08-07.
  9. "Protecting Guatemala's Laguna Grande Reserve". Rewriting Extinction. Retrieved 2023-08-07.
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