Goodby, Silverstein & Partners

Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco.

Goodby, Silverstein & Partners
TypeSubsidiary
IndustryAdvertising, Marketing, Design, Interactive, Media, Strategy
FoundedApril 15, 1983[1]
Headquarters
San Francisco, California
Area served
Global
Key people
Founders:
Jeff Goodby[2]
Rich Silverstein[3]
Andy Berlin[4]
Number of employees
300+ employees
ParentOmnicom Group Inc.
Websitewww.goodbysilverstein.com

History

The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed.[5] Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company.[6] The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director.[7] Margaret and Eric were also named to Adweek's Creative 100 list in 2015.[8] Derek Robson was the President and Managing Partner from 2005 to 2023.[9] As of May 2023, Leslie Barrett has been promoted to President after being a Managing Partner for 23 years at the company.[10]

The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993.[11][12] For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance.[13]

As an offshoot of the popular Budweiser Frogs campaign, GSP introduced the Budweiser Lizards, Frank and Louie, during the 1998 Super Bowl with the spot entitled, "Bad Day to be a Frog," in which the frogs were electrocuted by the jealous lizards.[14]

Inspired by the famous Budweiser Clydesdales, the "Born a Donkey" commercial came from the perspective of a donkey who always wanted to be a Clydesdale.[15] The spot was nominated in the Outstanding Commercial category for the 2004 Creative Arts Emmys.[16]

The agency has been nominated for a total of four Emmy's in the Outstanding Commercial category. In addition to "Born a Donkey" they received nominations for Saturn's "Door Music" in 2004,[17] for Sprint/Nextel's "Wedding" in 2009,[18] and for Adobe's "Dream On" in 2015.[19]

In 2006, Anheuser-Busch purchased the Rolling Rock brand.[20] Rolling Rock loyalists began to boycott the beer.[21] GSP was tasked to resurrect the brand back to life. Feeding into the bad press, GSP created a fictional VP of Marketing for Rolling Rock, Ron Stablehorn, who promoted all the wrong things, including a "Beer Ape" that parachuted into beer-less parties.

During the 2010 Super Bowl, GSP premiered the promotion for everyone in America to receive a free grand slam on February 9, 2010.[22] Denny's ended up serving 2 million free Grand Slams as a result.[23]

In 2014-2015, the agency received several awards for their work including a bronze lion at Cannes for Comcast/XFINITY "Emily's Oz"[24] and a gold and two silver lions for Adobe's "Dream On".[25]

In 2015, the firm released a series of Trojan PSAs featuring rapper and comedian Lil Dicky, who had been previously employed by the company.[26]

References
  1. "Goodby Silverstein & Partners, Inc. - Company Profile, Information, Business Description, History, Background Information on Goodby Silverstein & Partners, Inc". Referenceforbusiness.com. Retrieved 2012-10-16.
  2. "Goodby Silverstein & Partners, Inc. - Company Profile, Information, Business Description, History, Background Information on Goodby Silverstein & Partners, Inc". Referenceforbusiness.com. Retrieved 2012-10-16.
  3. "Goodby Silverstein & Partners, Inc. - Company Profile, Information, Business Description, History, Background Information on Goodby Silverstein & Partners, Inc". Referenceforbusiness.com. Retrieved 2012-10-16.
  4. "Goodby Silverstein & Partners, Inc. - Company Profile, Information, Business Description, History, Background Information on Goodby Silverstein & Partners, Inc". Referenceforbusiness.com. Retrieved 2012-10-16.
  5. "Goodby Silverstein & Partners, Inc. - Company Profile, Information, Business Description, History, Background Information on Goodby Silverstein & Partners, Inc". Referenceforbusiness.com. Retrieved 2012-10-16.
  6. "Agency Family Trees 2010" (PDF). Retrieved 2012-10-16.
  7. "Goodby Silverstein Names Its Next Generation of Top Creative Leadership | Adweek". 17 March 2015. Archived from the original on 2016-03-04. Retrieved 2015-07-31.
  8. "10 Chief Creative Officers Who Are Inspiring Breakthrough Work at U.S. Agencies | Adweek". 20 July 2015. Archived from the original on 2016-08-11. Retrieved 2015-07-31.
  9. "Derek Robson - Leadership | Goodby Silverstein & Partners". goodbysilverstein.com. Retrieved 2019-05-03.
  10. "Leslie Barrett". Retrieved 2023-08-26.
  11. Advertising Educational Foundation. "got milk?". Aef.com. Retrieved 2012-10-16.
  12. "Aaron Burr Got Milk". The Inspiration Room. 2009-05-15. Retrieved 2012-10-16.
  13. "Britney Spears Fantasy Myth". The Inspiration Room. 2005-12-21. Retrieved 2012-10-16.
  14. "Advertising > Animal Mascots > Budweiser Frogs (Anheuser-Busch)". Tv Acres. Archived from the original on 2012-09-14. Retrieved 2012-10-16.
  16. "Born A Donkey - Budweiser". Emmys.com. Retrieved 2012-10-16.
  17. "Door Music - Saturn | Television Academy". Archived from the original on 2016-01-15. Retrieved 2013-11-11.
  18. "Nominees/Winners | Television Academy". Archived from the original on 2016-08-12. Retrieved 2013-11-11.
  19. "See all the 2015 Emmy Nominees for Outstanding Commercial | Advertising - AdAge". Archived from the original on 2016-04-28. Retrieved 2013-11-11.
  20. "Anheuser-Busch buys Rolling Rock brands - Pittsburgh Post-Gazette". Post-gazette.com. 2006-05-20. Retrieved 2012-10-16.
  21. "Latrobe brewery's boosters calling for boycott - Pittsburgh Post-Gazette". Post-gazette.com. 2006-05-24. Retrieved 2012-10-16.
  22. "Denny's Super Bowl 2010 Grand Slam Offer". The Inspiration Room. 2010-02-07. Retrieved 2012-10-16.
  23. Horovitz, Bruce (2009-02-03). "2 million enjoy free breakfast at Denny's". Usatoday.Com. Retrieved 2012-10-16.
  24. "Cannes Lions, 2015 Winners TITANIUM AND INTEGRATED : Cannes Lions : Advertising Award Shows". Archived from the original on 2016-01-15. Retrieved 2015-07-31.
  25. "Cannes Lions Awards 2015: Grand Prix and Gold winners - Cream Blog". Archived from the original on 2016-03-04. Retrieved 2015-07-31.
  26. "How Copywriter David Burd Became Rap Star (and Hilarious Trojan Man) Lil Dicky". Ad Week. 2016-08-24. Retrieved 2018-06-18.
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