Robinsons (drink)

Robinsons is an English fruit drink brand owned by Britvic. Robinsons has a royal warrant from the monarch and was formerly owned by Reckitt & Colman until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley water, Select and Squash'd; the range formerly also included Fruit Spring. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.

Robinsons
Product typeDrink
OwnerBritvic
CountryEngland
Introduced1935
Previous ownersReckitt & Colman (until 1995)
TaglineReal Fruit in Every Drop
Websitewww.robinsonssquash.co.uk

Robinsons sales for 2009 (across all its ranges) totalled £307 million in 2009.[1] Robinson's has been the official supplier of drinks to Wimbledon tennis tournament, its barley water being conspicuous by its presence, and sponsored the championship fortnight from 1935 to 2022.[2]

Products

Fruit Shoot

Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a healthier alternative to fizzy drinks, and are offered as one of the drink options for McDonald's Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink"[3] (the juice content is only 8%).[4]

The regular Fruit Shoot range with the green top was a full sugar product which did not contain aspartame. Since 2014, Fruit Shoot with the green top has no added sugar while still containing no aspartame. Although the grey top range has no added sugar, it does contain aspartame as well as potassium sorbate (a preservative) and sodium citrate, plus natural colourings and malic acid. It is sold in a sports-style bottle.[5] In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.[6]

Fruit Creations

In January 2018, Robinsons launched their Fruit Creations range, specifically targeting adults.[7]

References
  1. "Soft drinks sales increase in the UK". warc.com.
  2. Kollewe, Julia (24 June 2022). "Robinsons and Wimbledon end 86-year partnership". The Guardian. Retrieved 24 June 2022.
  3. "House of Commons - Minutes of Evidence". publications.parliament.uk.
  4. "Fruit Shoot". fruitshoot.com.
  5. "www.britvic.com, best-selling children's ready-to-drink still beverage in the UK". Archived from the original on 12 March 2009. Retrieved 23 October 2015.
  6. "Britvic Recalls Robinsons Fruit Shoot Amid Safety Concerns". Packaging International. 3 July 2012. Archived from the original on 7 August 2012. Retrieved 23 October 2015.
  7. "Robinsons and Saatchi & Saatchi London launch Fruit Creations campaign". Britvic. 19 January 2018. Retrieved 2 March 2019.
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