Rothco
Rothco is a creative and advertising agency based in Dublin, Ireland.[1] The agency was founded in 1995, employs more than 150 people, and was acquired by Accenture in December 2017.[2][3][4]
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Type | Private |
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Industry | Advertising |
Founded | Dublin, Ireland (1995 | )
Headquarters | , |
Area served | Global |
Key people |
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Products | Brand Development Strategy Technology Experience Design |
Number of employees | 170 |
Parent | Accenture |
Website | rothco |
Notable campaigns
AIB
- ‘Mick and Kate’ – Rothco was the creative agency behind AIB's ‘Mick and Kate’ mortgage campaign. The campaign became notable in Ireland[5][6][7] for its unusual approach to the subject of mortgages - in that it featured customers at the tail-end of the mortgage process, rather than the beginning.
- ‘The Toughest’ – Rothco's campaign for AIB to reposition the GAA Club Championships won several awards, spawned a series of TV specials, and was featured as a keynote talk during Cannes 2017.[8][9]
Daintree Paper
- ‘Shred of Decency’ – Ahead of the Irish Same-Sex Marriage Equality Referendum Rothco launched the Shred of Decency campaign to turn anti-same-sex marriage flyers into confetti for same-sex marriages.[10][11][12] The campaign won a Bronze Cannes Lion in 2015.[13]
Defence Forces
- ‘A New Dawn’ - Rothco were the agency behind the Irish Defence Forces ‘A New Dawn’ campaign, a recruitment drive for 18-24 year olds. The campaign saw the Irish Defence Forces use the device of a ‘hyper-realistic’ first-person shooter game to attract over 3,600 applicants.[14][15][16]
Awards and recognition
The company has won national and international awards[19][20][21][22] In 2018 a Rothco representative spoke on the main stage for the fourth time at Cannes Lions International Festival of Creativity.
- Forbes - Top 100 Global Ad Agencies That Know Social Media and Google.[11]
- 2012 Silver Midas - Allied Irish Banks Small Business Support.[12][13]
- 2012 Webby Awards Honoree - O2 'Bring Back the Roar'.[14]
- 2013 APMC (Gold & 4 Silver); Love Radio Awards (Grand Prix)
- 2014 Kinsale Sharks (14 sharks); AdFX (2 Gold); Marketing Society (Excellence Award)
- 2015 Cannes Lions Festival of Creativity (Bronze); APMC (3 Gold & 3 Silver); An Post Marketing Awards (Grand Prix); ICAD (17 bells); Kinsale Sharks (21 sharks)
- 2016 Cannes Lions Festival of Creativity (Silver); APMC (5 Gold & 6 Silver); An Post Marketing Awards (4 Gold & 3 Silver)’ ICAD (14 bells); AdFX (Grand Prix & 5 Gold)
- 2018 Rothco won 117 international awards, including 7 Cannes Lions and the Grand Prix in the Creative Data category. They were also awarded Eurobest 'Agency of the Year'
References
- "Marketing - Ireland's Marketing & Media Monthly Magazine - Teaming with ideas". Marketing.ie. Archived from the original on 4 October 2013. Retrieved 2 October 2013.
- Spanier, Gideon (14 December 2017). "Accenture makes tenth agency acquisition of year by buying Rothco in Ireland". Campaign. Retrieved 14 March 2018.
- "Rothco Acquired by Accenture Interactive in Landmark Deal". AdWorld.ie. 15 December 2017. Retrieved 14 March 2018.
- "Accenture Interactive Acquires Irish Agency Rothco". www.adweek.com. Retrieved 6 June 2018.
- "Meet Kate and Mick, that couple who've paid off their mortgage at last". The Irish Times. Retrieved 10 August 2017.
- O'Connor, Amy. "The 6 stages of watching *that* AIB mortgage ad". The Daily Edge. Retrieved 10 August 2017.
- AdWorld (12 May 2017). "AIB and McDonald's Feature Prominently in OOH Brand Recall Survey". AdWorld.ie. Retrieved 10 August 2017.
- AdWorld (2 June 2017). "Rothco and AIB to Deliver Cannes Talk on Setting Creativity Free". AdWorld.ie. Retrieved 10 August 2017.
- "AIB and Rothco hoping for a 'tough' crowd at Cannes Lions". The Irish Times. Retrieved 10 August 2017.
- "CBC - Irish company turns anti-gay pamphlets into confetti for LGBT weddings". The Independent. 8 April 2015. Retrieved 10 August 2017.
- Grenoble, Ryan (8 April 2015). "'Shred Of Decency' Campaign Turns Anti-Gay Pamphlets Into Confetti For Same-Sex Weddings". Huffington Post. Retrieved 10 August 2017.
- "The paper company in Ireland that shreds anti-gay leaflets and turns them into confetti". The Independent. 8 April 2015. Retrieved 10 August 2017.
- AdWorld (26 June 2015). "Rothco Wins at Cannes for Shred of Decency Campaign". AdWorld.ie. Retrieved 10 August 2017.
- Barry, Aoife. "Videogame nets Defence Forces 3,600 applicants from wannabe recruits". TheJournal.ie. Retrieved 10 August 2017.
- "World's first for the Irish Defence Forces in new recruitment drive | JOE.ie". JOE.ie. Retrieved 10 August 2017.
- "Video: Neil Back pranks three plucky Irish rugby fans with priceless sting - Independent.ie". Independent.ie. Retrieved 10 August 2017.
- "Tesco - Big Can Be Good". ICAD. Retrieved 10 August 2017.
- "Tesco Film Advert By Rothco: Big can be good | Ads of the World™". adsoftheworld.com. Retrieved 10 August 2017.
- "IAPI - Rothco". iapi.ie. Retrieved 10 August 2017.
- "Rothco Steals the Spotlight at ADFX Awards with Orchard Thieves | LBBOnline". Retrieved 10 August 2017.
- AdWorld (26 May 2017). "Rothco Wins Eight FAB Awards for Tesco and Heineken". AdWorld.ie. Retrieved 10 August 2017.
- AdWorld (1 July 2016). "Rothco Wins Silver Cannes Lions". AdWorld.ie. Retrieved 10 August 2017.
External links
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