Rothco

Rothco is a creative and advertising agency based in Dublin, Ireland.[1] The agency was founded in 1995, employs more than 150 people, and was acquired by Accenture in December 2017.[2][3][4]

Rothco
TypePrivate
IndustryAdvertising
FoundedDublin, Ireland (1995 (1995))
Headquarters
Dublin
,
Ireland
Area served
Global
Key people
  • Richard Carr
  • (CEO)
ProductsBrand Development
Strategy
Technology
Experience Design
Number of employees
170
ParentAccenture
Websiterothco.ie

Notable campaigns

AIB
  • ‘Mick and Kate’ – Rothco was the creative agency behind AIB's ‘Mick and Kate’ mortgage campaign. The campaign became notable in Ireland[5][6][7] for its unusual approach to the subject of mortgages - in that it featured customers at the tail-end of the mortgage process, rather than the beginning.
  • ‘The Toughest’ – Rothco's campaign for AIB to reposition the GAA Club Championships won several awards, spawned a series of TV specials, and was featured as a keynote talk during Cannes 2017.[8][9]

Daintree Paper

Defence Forces
  • ‘A New Dawn’ - Rothco were the agency behind the Irish Defence Forces ‘A New Dawn’ campaign, a recruitment drive for 18-24 year olds. The campaign saw the Irish Defence Forces use the device of a ‘hyper-realistic’ first-person shooter game to attract over 3,600 applicants.[14][15][16]

Tesco Ireland
  • ‘Big Can Be Good’ – Rothco sought to reposition Tesco Ireland by focusing on the brand's reputed benefits to Irish communities.[17][18]

Awards and recognition

The company has won national and international awards[19][20][21][22] In 2018 a Rothco representative spoke on the main stage for the fourth time at Cannes Lions International Festival of Creativity.

  • Forbes - Top 100 Global Ad Agencies That Know Social Media and Google.[11]
  • 2012 Silver Midas - Allied Irish Banks Small Business Support.[12][13]
  • 2012 Webby Awards Honoree - O2 'Bring Back the Roar'.[14]
  • 2013 APMC (Gold & 4 Silver); Love Radio Awards (Grand Prix)
  • 2014 Kinsale Sharks (14 sharks); AdFX (2 Gold); Marketing Society (Excellence Award)
  • 2015 Cannes Lions Festival of Creativity (Bronze); APMC (3 Gold & 3 Silver); An Post Marketing Awards (Grand Prix); ICAD (17 bells); Kinsale Sharks (21 sharks)
  • 2016 Cannes Lions Festival of Creativity (Silver); APMC (5 Gold & 6 Silver); An Post Marketing Awards (4 Gold & 3 Silver)’ ICAD (14 bells); AdFX (Grand Prix & 5 Gold)
  • 2018 Rothco won 117 international awards, including 7 Cannes Lions and the Grand Prix in the Creative Data category. They were also awarded Eurobest 'Agency of the Year'

References
  1. "Marketing - Ireland's Marketing & Media Monthly Magazine - Teaming with ideas". Marketing.ie. Archived from the original on 4 October 2013. Retrieved 2 October 2013.
  2. Spanier, Gideon (14 December 2017). "Accenture makes tenth agency acquisition of year by buying Rothco in Ireland". Campaign. Retrieved 14 March 2018.
  3. "Rothco Acquired by Accenture Interactive in Landmark Deal". AdWorld.ie. 15 December 2017. Retrieved 14 March 2018.
  4. "Accenture Interactive Acquires Irish Agency Rothco". www.adweek.com. Retrieved 6 June 2018.
  5. "Meet Kate and Mick, that couple who've paid off their mortgage at last". The Irish Times. Retrieved 10 August 2017.
  6. O'Connor, Amy. "The 6 stages of watching *that* AIB mortgage ad". The Daily Edge. Retrieved 10 August 2017.
  7. AdWorld (12 May 2017). "AIB and McDonald's Feature Prominently in OOH Brand Recall Survey". AdWorld.ie. Retrieved 10 August 2017.
  8. AdWorld (2 June 2017). "Rothco and AIB to Deliver Cannes Talk on Setting Creativity Free". AdWorld.ie. Retrieved 10 August 2017.
  9. "AIB and Rothco hoping for a 'tough' crowd at Cannes Lions". The Irish Times. Retrieved 10 August 2017.
  10. "CBC - Irish company turns anti-gay pamphlets into confetti for LGBT weddings". The Independent. 8 April 2015. Retrieved 10 August 2017.
  11. Grenoble, Ryan (8 April 2015). "'Shred Of Decency' Campaign Turns Anti-Gay Pamphlets Into Confetti For Same-Sex Weddings". Huffington Post. Retrieved 10 August 2017.
  12. "The paper company in Ireland that shreds anti-gay leaflets and turns them into confetti". The Independent. 8 April 2015. Retrieved 10 August 2017.
  13. AdWorld (26 June 2015). "Rothco Wins at Cannes for Shred of Decency Campaign". AdWorld.ie. Retrieved 10 August 2017.
  14. Barry, Aoife. "Videogame nets Defence Forces 3,600 applicants from wannabe recruits". TheJournal.ie. Retrieved 10 August 2017.
  15. "World's first for the Irish Defence Forces in new recruitment drive | JOE.ie". JOE.ie. Retrieved 10 August 2017.
  16. "Video: Neil Back pranks three plucky Irish rugby fans with priceless sting - Independent.ie". Independent.ie. Retrieved 10 August 2017.
  17. "Tesco - Big Can Be Good". ICAD. Retrieved 10 August 2017.
  18. "Tesco Film Advert By Rothco: Big can be good | Ads of the World™". adsoftheworld.com. Retrieved 10 August 2017.
  19. "IAPI - Rothco". iapi.ie. Retrieved 10 August 2017.
  20. "Rothco Steals the Spotlight at ADFX Awards with Orchard Thieves | LBBOnline". Retrieved 10 August 2017.
  21. AdWorld (26 May 2017). "Rothco Wins Eight FAB Awards for Tesco and Heineken". AdWorld.ie. Retrieved 10 August 2017.
  22. AdWorld (1 July 2016). "Rothco Wins Silver Cannes Lions". AdWorld.ie. Retrieved 10 August 2017.
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