S'More (dating app)

S'More was a dating app developed by Something More Inc.[1][2] It was considered to be an anti-superficial dating app. Profile photos were revealed over time only after a person has indicated interested in a person via interacting with their profile.[3][4]

For the confection, see S'more.
S'More (app)
Original author(s)Adam Cohen-Aslatei (Founder, CEO)
Developer(s)S'More Date
Initial releaseJanuary 1, 2020
Stable release
1.0.17 / May 4, 2020
Operating systemiOS
PlatformiOS
Available inEnglish
TypeOnline dating application
LicenseFreeware

Formation

In 2019, S'More was launched by entrepreneur Adam Cohen-Aslatei, the former managing director of Chappy, Bumble's gay dating app.[5] The company headquartered in New York City. A beta version of S'More was launched in Boston in January 2020.

S'More has raised capital totaling $3.2 million across two rounds. They raised $1.1 million in a pre-seed funding round led by Benson Oak Ventures. Several venture investors including Dmitry Volkov, SideCar Angels, Joshua Black (Principal, Apollo Global Management) participated in the round.[6] They subsequently raised a $2.1 million in a seed funding round led by Benson Oak Ventures. Several venture investors including Mark Pincus and Gaingels, among others participated in the round.[7]

Features

S'More uses a matching algorithm to recommend five potential matches to a user every day.[8] Notably, S'More uses facial recognition technology to prevent catfishing and underage use.[9] According to cnet.com, "S'More blurs out profile photos, forcing daters to focus first on the interests and attributes listed, which lead to more meaningful interactions among daters".[10] American fashion publisher V magazine reported that, the S'More app algorithm, encourages the development of deep relationships amid pandemic.[11]

In April 2020, S'More partnered with HopeLine to raise money to fight the mental health crisis of COVID-19. For each new chat started on the platform, S'More donates $1 to HopeLine.[12]

References
  1. "S'More is a new dating app that looks to suspend physical attraction for something more". TechCrunch. Retrieved 7 May 2020.
  2. "New Dating App S'More Takes Looks Out To Find Deeper Connections". CBS Boston. 11 February 2020. Retrieved 7 May 2020.
  3. Carson, Erin. "New dating app S'More blured profile pics, you shallow monsters". CNET. Retrieved 7 May 2020.
  4. "S'More was the New Dating App to Take the Superficiality Out of Online Dating". AlleyWatch. 27 January 2020. Retrieved 7 May 2020.
  5. Goldstein, Meredith. "Harvard grad's new dating app is 'something more' - The Boston Globe". BostonGlobe.com. Retrieved 7 May 2020.
  6. "Dartmouth Names Visual Arts Center in Honor of Leon Black Family". Retrieved 9 May 2020.
  7. "'Anti-superficial' dating app S'More raises $2.1M". 26 January 2021. Retrieved 26 Jan 2021.
  8. Minutaglio, Rose (3 January 2020). "New Dating App Puts Connections Over Appearances". ELLE. Retrieved 7 May 2020.
  9. "There's a New Dating App Available in DC That's Trying to End "Swiping Fatigue" | Washingtonian (DC)". Washingtonian. 7 January 2020. Retrieved 7 May 2020.
  10. "Looks aren't everything on new dating app S'More". www.bizjournals.com. Retrieved 7 May 2020.
  11. "Passion-Based Dating App S'More Fosters Deep Relationships Amid Pandemic | V Magazine". vmagazine.com. Retrieved 7 May 2020.
  12. "S'More, the relationship app partners with HopeLine to raise money and fight the mental health crisis initiated by COVID-19". GlobeNewswire News Room. 6 April 2020. Retrieved 7 May 2020.
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