SCVNGR

SCVNGR (SCaVeNGeR) was a social location-based gaming platform for mobile phones. SCVNGR was part game, part game platform.

SCVNGR
Type of businessPrivate
Type of site
Social Gaming
Available inEnglish
Headquarters
Cambridge, Massachusetts
,
United States
Area servedWorldwide
Founder(s)Seth Priebatsch
Employees60
URLwww.scvngr.com
RegistrationRequired
Current statusOffline

History

SCVNGR was founded by Seth Priebatsch.[1]

In February 2011, it was speculated that SCVNGR had reached over 1 million users.[2] In March 2011, SCVNGR launched LevelUp, a mobile payments platform to increase engagement and loyalty at local businesses.[3] The SCVNGR Android app was silently pulled out of Google Play store sometime in early 2012.

As of 2021, scvngr.com redirects to thelevelup.com, a spinoff company and product[4] that was acquired by GrubHub in 2018.[5]

Description

The application had both a consumer and enterprise component. Companies, educational institutions, and organizations could build challenges, the core unit of their game, at places on SCVNGR from the web. The service also supported SMS.[6][7] SCVNGR built a game "layer" on top of the world.

Players could earn points by going places and doing challenges, and could broadcast where they were and their activities to their friends on Facebook and Twitter. By doing challenges, players could unlock badges and real-world rewards, such as discounts or free items. By June 2010, over 1000 companies, educational institutions, and organizations had built on SCVNGR by creating challenges (and often rewards) at their locations.[8]

Examples of SCVNGR use in education

At educational institutions, SCVNGR was mostly utilized as a tool for orientation for prospective and new students to college campuses (for example at the University of Louisville in Kentucky[9]). Rather than having a traditional tour guide approach to orientation, colleges used the SCVNGR application to entice students to visit places they want students to know about, to receive rewards and as an icebreaker for meeting new people. The app was also used for orientation to campus libraries; for example, librarians from Boise State University and Oregon State University have created SCVNGR hunts and documented its use for library introductions for international students and bibliographic instruction.[10]

Funding
  • In June 2008 the company raised a $35k Seed round with DreamIt Ventures.
  • In August 2009 a $750k round was raised with Highland Capital Partners.
  • In January 2010 a $4M Series B round was raised with Google Ventures,[11] Highland Capital Partners and DreamIT Ventures.
  • In January 2011 an additional $15M round was raised with Google Ventures, Balderton Capital, and Highland Capital
  • In June 2012 a $12M Series D round was raised with Google Ventures, Transmedia Capital, Highland Capital Partners, and Balderton Capital – and in August of the same year an additional $9M Series D round was raised with T-Venture.[12]

See also

References
  1. "America's Most Productive CEOs: Seth Priebatsch of SCVNGR". Inc.com. 2010-03-01. Retrieved 2022-07-11.
  2. Zaki Usman (2011-02-23). "SCVNGR may have 1 Million users". shoutEx.com. Archived from the original on 2011-02-26. Retrieved 2011-02-24.
  3. "SCVNGR's New Mobile Payment Solution LevelUp Goes Device Agnostic With A Web App". TechCrunch. 8 December 2011. Retrieved 2022-07-11.
  4. Kincaid, Jason (10 March 2011). "SCVNGR Launches Spinoff LevelUp: Daily Deals Meet Location-Based Gaming". TechCrunch. Archived from the original on 12 March 2011. Retrieved 12 March 2011.
  5. Ha, Anthony (25 July 2018). "Grubhub acquires payments and loyalty company LevelUp for $390M". TechCrunch. Archived from the original on 25 July 2018. Retrieved 25 July 2018.
  6. "2009 Finalists: America's Best Young Entrepreneurs: SCVNGR - BusinessWeek". Images.businessweek.com. Archived from the original on 2010-12-14. Retrieved 2010-12-28.
  7. "Forbes.com Video Network | BreakOut!: Tech-Savvy Scavengers". Video.forbes.com. Archived from the original on 2010-12-28. Retrieved 2010-12-28.
  8. "Clients". SCVNGR. Archived from the original on 2010-12-28. Retrieved 2010-12-28.
  9. "SCVNGR for Universities". SCVNGR. Archived from the original on 2011-12-28. Retrieved 2012-01-09.
  10. Amy E. Vecchione and Margaret Mellinger (February 2011). "Beyond Foursquare: Library Treks with SCVNGR". HandHeld Librarian IV. Archived from the original on 2018-12-09. Retrieved 2012-01-09.
  11. Jason Kincaid Dec 24, 2009 (December 24, 2009). "SCVNGR Raises $4 Million From Google Ventures". Techcrunch.com. Archived from the original on August 13, 2011. Retrieved December 28, 2010.
  12. "SCVNGR Inc". Bloomberg.
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