SVT1

Initially known as Radiotjänst TV, the channel was renamed as Sveriges Radio TV after its parent company. It was usually referred to as TV for short, as it was the only television service available at the time.

During the 1960s, the television service usually used the Sveriges Radio logo as identification. It was designed by Karl-Erik Forsberg and is still in use by Sveriges Radio. At start up and closedown, the service used an ident slide consisting of an art deco version of central Stockholm, with the Stockholm City Hall in the centre.

When a second channel launched in December 1969, 'Sveriges Radio TV' was renamed TV1. As colour television arrived a year later, TV1 started using a blue background behind their logo.

SVT1's third logo, designed by Sid Sutton, used from 1980 to 7 January 1996.

TV1 and TV2 became part of Sveriges Television in 1980. The new company received a new logo a year later, designed by Sid Sutton, with similarly designed logos for both networks.[3]

On screen, the TV1 and TV2 logos were usually seen accompanying picturesque slides of the country and the station clock, although in-vision continuity was generally favoured for most junctions.

The Kanal 1 revamp in 1987 saw the introduction of a computer-animated ident featuring Stockholm landmarks surrounding the logo. In-vision continuity was abandoned in favour of out-of-vision presentation over captions, although in-vision returned during the Christmas holidays, usually for the annual Christmas Eve continuity shift, handled by veteran broadcaster Arne Weise.

Full-time in-vision continuity returned as part of a further revamp in 1994, two years before both networks launched a new look.

The initial graphics for SVT1 and SVT2 were replaced a year later with a predominantly blue theme.

In 2001, a corporate rebranding by Timothy Wilkinson and Darrell Pockett from English & Pockett led to a further revamp, featuring SVT's new starflower logo. A warmer orange and red theme was adapted for the first network and updated two years later. The SVT logo consisted of an orange square with the numeral "1" in the Myriad font next to the starflower.

All SVT presentation switched to widescreen in 2007.

SVT1's seventh and previous logo, used from 25 August 2008 to 24 November 2016.

SVT1 underwent another relaunch on 25 August 2008, designed by Stockholm-based Liberty. While the new look did not feature the corporate logo, SVT1's idents featured a violet rectangle theme centred around a TV screen - the new graphics were designed by Dallas Sthlm.[4]

A review of SVT presentation led to the end of in-vision continuity on the network on Sunday 4 March 2012 - the last announcer to appear on camera was Justine Kirk. SVT1 now utilises out-of-vision announcers.

• 
  SVT1's seventh and previous logo on a purple rectangle used until 4 March 2012.
• 
  HD logo, used from 2010 to 2012.
• 
  HD logo, used from 2012 to 2016.

• 
  SVT1's eighth and current logo since 25 November 2016.
• 
  HD logo since 2016.

Since August 2008, SVT1 also broadcast regional news programming, including opt-outs in Morgonstudion, a main 15-minute bulletin at 6:30 pm and a mid-evening update at 7:55 pm. Stories from SVT's regional newsrooms also feature in the national programme Sverige idag (Sweden Today) on weekdays. As of April 2015, there are 21 regional news services, under the SVT Nyheter banner, although most are pre-recorded from centralised studios.