Breville Group

Breville Group Limited or simply Breville is an Australian multinational manufacturer and marketer of home appliances, headquartered in the inner suburb of Alexandria, Sydney. The company's brands include Breville, Kambrook and Ronson (outside of North America). In the UK and Europe the company, firming as Sage Appliances, goes to market as the Sage brand (because the name Breville is taken by the unrelated Jarden company in the UK) and as the Breville brand in the rest of the world.

"Sage Appliances" redirects here. For other uses, see Sage (disambiguation).
Breville Group Limited
TypePublic
IndustryHome appliances
FoundedJanuary 11, 1932 (1932-01-11)
HeadquartersAlexandria, Sydney, Australia
Key people
Jim Clayton (CEO)
RevenueIncrease AU$ 652.3 million (2018)[1]
Websitebrevillegroup.com

The Breville brand is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens.[2] As of 2016, the brand also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.[3]

History

Breville
An assortment of Breville appliances

The company was established in 1932, by Bill O’Brien and Harry Norville, who combined their two surnames to form the company name. The company originally manufactured radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand.[4] In the 1960s, Breville turned its attention to manufacturing kitchen appliances.[1]

The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the marketing department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active patents and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, where it was met with similar success.[5]

Breville has been listed on the Australian stock exchange since 1999,[6] and in 2016 relocated its headquarters to a new purpose-built 48,437 sq ft building in the Sydney suburb of Alexandria.[7]

Housewares International Limited

Founded in 1957.[8] In 2001, the Breville companies of Australia, New Zealand, and Hong Kong transferred ownership of the brand to Housewares International Limited. The acquisition of the Breville companies caused the group to shift its focus to the electrical business and cease its Australian homewares and cleaning businesses in March 2007.

Breville Group Limited

In 2008, Housewares International Limited officially changed its name to the Breville Group Limited.[9] The Breville Group Limited also owns the Kambrook and Sage brands.[10] It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated Jarden company in the UK.

Other brands include, Ronson, Solis, Gastroback, Stollar, Catler, Bork and Riviera&Bar.[11][12]

Timeline
  • 1932 Breville is founded.
  • 1955 Breville sell their Precedent brand of televisions.[13]
  • 1974 The popular Snack’n’Sandwich maker is invented.[14]
  • 1999 Breville is listed on the Australian Stock Exchange, ASX: BRG.[6]
  • 2013 Breville entered into a partnership with Nespresso to manufacture coffee machines.[15]
  • 2017 Breville acquires water purification brand Aquaport and air purifier brand Cli-Mate.[16]
  • 2019 Breville acquire the Seattle-based food and technology company, ChefSteps.[17]
  • 2020 Breville acquires coffee grinder company Baratza. [18]
  • 2022 Breville acquires Lelit, an Italian espresso equipment company [19]
Breville coffee machine and coffee grinder
Juice Fountain
BEM800XL mixer

Global presence

Breville trades in over 70 countries[20] including China, Brazil, South Africa, Mexico, and Israel.[21] In 2002, the Breville brand was launched in Canada and the United States.

See also

References
  1. "2018 Annual Report" (PDF). Retrieved 9 July 2019.
  2. 'Breville 800 Class Espresso Machine', 2003, Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13.
  3. "Breville Group tips global business conditions to remain challenging". Australian Financial Review. 16 August 2017. Retrieved 13 July 2019.
  4. "Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney". Radiomuseum. Retrieved 13 July 2019.
  5. "1974 Breville Snack'n'Sandwich maker". Australian Food History. 21 September 1970. Retrieved 13 July 2019.
  6. "Our History". Housewares International (corporate website). Archived from the original on 16 April 2007. Retrieved 18 April 2007.
  7. "Office Snapshots, Breville Group". Office Snapshots. 17 October 2016. Retrieved 9 July 2019.
  8. "History". brevillegroup.com. 17 July 2017.
  9. "History". brevillegroup.com. 17 July 2017. Retrieved 10 May 2021.
  10. "Brands". brevillegroup.com. 18 July 2017. Retrieved 10 May 2021.
  11. "European Brands". Archived from the original on 29 March 2016. Retrieved 6 April 2016.
  12. "Electrical". Housewares International (corporate website). Archived from the original on 15 January 2007. Retrieved 18 April 2007.
  13. "Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney". Radiomuseum. Retrieved 13 July 2019.
  14. "Australian Food History: 1974 Breville Snack'n'Sandwich maker". Australian Food History. 21 September 1970. Retrieved 13 July 2019.
  15. "Breville to partner with Nespresso for new portioned coffee machines". Appliance Retailer. 7 January 2013. Retrieved 13 July 2019.
  16. "Breville acquires Aquaport business". Appliance Retailer. 16 August 2017. Retrieved 15 October 2019.
  17. Group, Breville. "Breville Group Acquires ChefSteps". www.prnewswire.com. Retrieved 23 July 2023.
  18. "Acquisition of Baratza LLC" (PDF). 2 October 2020. Archived (PDF) from the original on 18 January 2022.
  19. LaFrenz, Carrie (11 March 2022). "Coffee to Italy: Breville snaps up specialty coffee group". Australian Financial Review. Retrieved 29 April 2023.
  20. "About Us". www.breville.com. Retrieved 11 May 2020.
  21. Bencic, Emily (21 November 2016). "How Breville is planning for global domination". Appliance Retailer. Retrieved 8 July 2017.


Further reading
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