Sagi Haviv

Sagi Haviv (/səˌɡiː həˈviːv/ sə-GHEE hə-VEEV;[1] born 1974 in Israel) is an Israeli-American graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv.[2] Called a "logo prodigy" by The New Yorker,[3] and a "wunderkind" by Out magazine,[4] he is best known for having designed the trademarks and visual identities for brands and institutions such as Discovery, Inc.'s online streaming service Discovery+,[5] the United States Olympic & Paralympic Museum,[6] the US Open tennis tournament,[7] Conservation International,[8] Harvard University Press,[9] and L.A. Reid's Hitco Entertainment, and tech and electric car company Togg.[10]

Sagi Haviv
Born1974
Kibbutz Nachshonim, Israel
EducationThe Cooper Union
OccupationPartner at Chermayeff & Geismar & Haviv
Known forGraphic designer


Biography

Haviv was born in Nachshonim, Israel, where he spent his early life. He studied at the Telma Yelin art high school in Givataim. In 1996, Haviv moved to New York. He studied graphic design at The Cooper Union School of Art where he earned a Bachelor of Fine Arts.

Haviv began his design career when he joined Chermayeff & Geismar in 2003. There he created "Logomotion",[11] an award-winning ten-minute motion graphics tribute to the firm’s famous trademarks which was widely exhibited, appearing in New York at Corcoran Gallery of Art (2003), in Washington, D.C. (2004), the Ginza Graphic Gallery in Tokyo (2005), Centro in Mexico City (2006), and the Pera Museum Istanbul (2007).

In 2006 he became a partner at Chermayeff & Geismar,[12] where he has since developed institutional and corporate identities, print and motion graphics and art in architecture for a diverse array of clients worldwide. Haviv’s motion graphics work includes the main titles for the PBS documentary series Carrier,[13] and the 2010 PBS documentary series Circus,[14] and a typographic animation for the centerpiece performance at Alicia Keys’s Black Ball, 2009 for Keep A Child Alive.[15]

In 2013 Haviv's name was added to the masthead of the 56 year old firm Chermayeff & Geismar and it became known as Chermayeff & Geismar & Haviv.[16]

Published books

In 2011, he co-authored with Tom Geismar and Ivan Chermayeff the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).[17]

In 2018, he co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual (ISBN 0692955232).[18]

Conferences and awards chairing

Haviv has spoken about logo design for the Adobe Max Creativity Conference[19] TEDx,[20] the AIGA,[21] the HOW Design Conference,[22] the Brand New Conference,[23] Princeton University, the Onassis Foundation, the American Advertising Federation,[24] Columbia Business School,[25] Creative Mornings,[26] and Collision.[27]

He has served as jury chair for the Clio Awards and the Art Directors Club[28] and Jury President for the D&AD Awards.[29]

Teaching

He teaches corporate identity design at The School of Visual Arts in New York City.[30]

He has also taught online courses on logo design for SkillShare[31] and for Domestika.[32]

Published articles

Haviv has written on the topic of identity design for Creative Review,[33] Domestika,[34]Print magazine,[35] Computer Arts, and for D&AD[36][37]

Awards

In 2004, Haviv received the Tokyo Type Directors Club award for Logomotion, for which he also won an award from the New York Art Directors Club.

Logos designed
  • Discovery+ logo designed by Sagi Haviv
    Discovery+ logo designed by Sagi Haviv
  • The logo for Conservation International designed by Sagi Haviv.
    The logo for Conservation International designed by Sagi Haviv.
  • The logo for Harvard University Press, designed by Sagi Haviv.
    The logo for Harvard University Press, designed by Sagi Haviv.
  • Logo for L.A. Reid's Hitco Entertainment designed by Sagi Haviv
    Logo for L.A. Reid's Hitco Entertainment designed by Sagi Haviv
  • U.S. Open Tennis Championships designed by Sagi Haviv
    U.S. Open Tennis Championships designed by Sagi Haviv
  • logo for Togg electric car and tech company designed by Sagi Haviv
    logo for Togg electric car and tech company designed by Sagi Haviv

Further reading

References
  1. "The Expert: Sagi Haviv". YouTube. Domestika. Retrieved October 19, 2020.
  2. "Chermayeff & Geismar & Haviv". www.cghnyc.com. Retrieved Oct 28, 2020.
  3. Racic, Monica (15 February 2011). "Designers & Books". The New Yorker. Retrieved Oct 28, 2020.
  4. "Out Magazine Taste Makers Issue 2009". Retrieved Oct 28, 2020.
  5. UnderConsideration
  6. "Museum unveils new logo | Olympic Hall of Fame". United States Olympic & Paralympic Museum. May 13, 2020. Retrieved Oct 28, 2020.
  7. US Open Tennis announces new logo
  8. Print Magazine on Haviv's Conservation International rebrand
  9. Our New Logo For The Next 100 Years announced by Harvard University Press
  10. "Hot Togg Time Machine".
  11. "Logomotion". YouTube. Retrieved Oct 28, 2020.
  12. "Sagi Haviv | January 2009 Issue | Graphic Design USA". 2010-07-26. Archived from the original on 2010-07-26. Retrieved 2018-08-07.
  13. "Carrier . The Film". www.pbs.org. Retrieved Oct 28, 2020.
  14. PBS Credits for Circus
  15. "Great Balls of Video". Print. Nov 18, 2009. Retrieved Oct 28, 2020.
  16. Elliott, Stuart (Mar 31, 2013). "News From the Advertising Industry (Published 2013)". The New York Times. Retrieved Oct 28, 2020.
  17. LaBarre, Suzanne (Oct 12, 2011). "NBC And Pan Am Designers On How They Made Some Of The World's Most Iconic Logos". Fast Company. Retrieved Oct 28, 2020.
  18. "Identity: Chermayeff & Geismar & Haviv". Standards Manual. Retrieved Oct 28, 2020.
  19. "Adobe MAX 2020 Creativity Conference | Review on demand". www.adobe.com. Retrieved Oct 28, 2020.
  20. "TEDx Penn". YouTube. Retrieved Oct 28, 2020.
  21. "Diversity, Equity, Inclusion". AIGA | the professional association for design. Retrieved Oct 28, 2020.
  22. "Sagi Haviv at HOW Design Live". Retrieved Oct 28, 2020.
  23. "BNCAMS16_Day1_05_SagiHaviv". Nov 7, 2018. Retrieved Oct 28, 2020 – via Vimeo.
  24. "April 21 Lunch & Learn: Sagi Haviv". Ticketleap. Retrieved Oct 28, 2020.
  25. "Columbia Business School Brite '19 speakers". Retrieved Oct 28, 2020.
  26. "Sagi Haviv | Manifesto Reading | CreativeMornings/NYC". CreativeMornings. Retrieved Oct 28, 2020.
  27. "Collision | Toronto, June 21-24, 2021 | "North America's fastest-growing tech conference"". Collision. Retrieved Oct 28, 2020.
  28. "The One Club / ADC Annual Awards - Archive of Past Winners". www.oneclub.org. Retrieved Oct 28, 2020.
  29. "Graphic Design Jury | 2019 D&AD D&AD Awards Winners". www.dandad.org. Retrieved Oct 28, 2020.
  30. "Sagi Haviv - SVA". School of Visual Arts | SVA | New York City. Retrieved Oct 28, 2020.
  31. "Designing Brand Symbols - Principles & Process of Making Logos that Last". Oct 22, 2019. Retrieved Oct 28, 2020.
  32. "What is a Graphic Designer? | Blog". Domestika. Retrieved Oct 28, 2020.
  33. "How To Create A Logo That Lasts". 5 January 2022.,
  34. "Working Together, Apart: Reinventing Relationships Between Teams and Clients".
  35. "not found". Print. Retrieved Oct 28, 2020.
  36. "Is design a human practice?". D&AD. Retrieved Oct 28, 2020.
  37. December 2019, Tom May06 (6 December 2019). "Computer Arts celebrates 300 issues of world-changing design". Creative Bloq. Retrieved Oct 28, 2020.
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