Paris International Agricultural Show

The Paris International Agricultural Show (French: Salon International de l'Agriculture, or SIA) is an annual agricultural show and trade fair, that takes place at the end of February or beginning of March at the Paris expo Porte de Versailles in Paris, France. It is one of the world's largest and most important agricultural shows, drawing larger crowds than any other in Paris except the Foire de Paris.

Paris International Agricultural Show
Salon international de l'agriculture
Entrance of the Paris Agricultural Show 2007
Statusactive
GenreTrade fair
BeginsLast week in February
EndsFirst week in March
FrequencyAnnually
VenueParis expo Porte de Versailles
Location(s)Paris
Coordinates48.832222°N 2.284167°E / 48.832222; 2.284167
CountryFrance
Years active153
Inaugurated1870[1] (first modern version 1964)
Most recentFebruary–March 2020
Participants1,050 (2014)
Attendance703,407 (2014)
Area138,000 m2 (1,490,000 sq ft)(2014)
Organised byComexposium
Websitewww.salon-agriculture.com

History

This event was first held in 1870[1] as the Concours général agricole (CGA, "General Agricultural Show"). Its name was changed in 1964,[2] but the Concours still exists and is one of the fair's main attractions.

NumberYearDatesLocationExhibitorsVisitorsNotes
4420073 March11 MarchParis expo Porte de Versailles1,120[Note 1]
45200823 February2 MarchParis expo Porte de Versailles1,017608,372[Note 2]
49201225 February4 MarchParis expo Porte de Versailles1,000680,200[Note 3]
50201322 February4 MarchParis expo Porte de Versailles1,300693,752[Note 4]
51201422 February2 MarchParis expo Porte de Versailles1,300703,407[Note 5]
52201521 February1 MarchParis expo Porte de Versailles1,050691,058[Note 6]

Notes

  1. The show was opened by Jacques Chirac. Under new management, it covered 138,000 square metres (1,490,000 square feet) with 1,120 exhibitors and 3,800 animals. Among the exhibitors from 80 countries, Russia, Japan and Syria were represented for the first time. The show was marked by a return to normal levels of attendance after the avian flu crisis of the previous year, and by the visits of the main presidential candidates, which has become almost obligatory in an election year.
  2. As always, it included the Concours général agricole: there were 35 official visits and 200 visits by foreign delegations.
  3. "Salon international de l'agriculture : où en est l'agriculture française ? 4700 animaux sont exposés" [SIA: Whither French agriculture? 4,700 animals exhibited]. agro-media.fr/ (in French). Archived from the original on 29 February 2012.
  4. Representation from 37 countries, 917 exhibitors showed 2,300 animals, Seven animal families were represented, cows, sheep, goats, pigs, horses, donkeys and dogs, with 370 species and 1900 exhibitors, with 53 official visits.
  5. 22 countries represented: 4,000 animals split over 6 exhibition halls.
  6. 3,859 animals represented over 6 exhibition halls.

Effect of COVID-19 Pandemic

In 2020, the coronavirus pandemic forced the event to close a day earlier than anticipated on 29 February.[3]

The CENECA's president Jean-Luc Poulain announced the cancellation of the 2021 event, initially planned from 27 February to 7 March. Valérie Le Roy, head of the event, is looking into other ways to represent and promote agriculture, a key sector of the French economy.[4]

Structure

This show is organised on several themed zones (cows, goats, sheep, exotic animals, gastronomy, etc.) in different buildings (there are 8 exhibition halls) at the Paris expo Porte de Versailles.

Themed zones
2011

In 2015 the stands were grouped into four zones:

  1. Élevages et ses filières ("Livestock and related sectors"): This zone houses a representative gathering of animals from the 360 exhibited species. At the 2014 show there was a total of more than 3,850 animals in this zone.[5]
  2. Produits gastronomiques ("Food products"): This sector represents the food culture of 18 different countries from around the world as well as from the different regions of France.[6]
  3. Cultures et filières végétales ("Vegetable crops and related sectors"): Here were exhibited vegetable crops, especially from the cereal sector which is very important in France. This section also informed the public of new trends in gardening as well as providing activities and entertainment for all ages.[7]
  4. Services et métiers de l'agriculture ("Agricultural trade services"): This was run by the French Ministry of Agriculture, Agrifood, and Forestry, which is a major player in the development of agriculture and agricultural training in France.[8]

Since 2010, the show has established thematic guided tours which varied from day to day, depending on whether they were targeted for schoolchildren or trade visitors. In 2013, ten thematic guided tours were offered to visitors, one of which was a special golden jubilee tour.[9]

Every two years (odd-numbered years), the Salon international du machinisme agricole (SIMA, "Paris International Agribusiness Show") is held simultaneously at the Parc des expositions de Paris-Nord at Villepinte, Seine-Saint-Denis. Entrance is restricted to those working in the agriculture or forestry[10]

On the alternate (even-numbered) years, the Salon du fromage et des produits laitiers ("Cheese and Dairy Products Show") is held. It is the largest showcase for cheesemaking knowhow. With 150 exhibitors and 5,997 visitors (of which 20% were from abroad), this is a major trade fair for cheesemongers and buyers of cheese and dairy products.[11]

Organisers

The show is organised by the CENECA (French: Centre national des expositions et des concours agricoles, "National Centre for Agricultural Shows and Trade Fairs"), in partnership with the French Ministry of Agriculture, Agrifood, and Forestry. The French Minister of Agriculture is ultimately responsible for decision-making; its opening and closing dates are fixed by ministerial decree.

CENECA brings together various professional organizations in the agricultural world, agri-food and communities. The city of Paris and the government are the ultimate backers of the show. Although CENECA sets the general strategy, it subcontracts operational matters to Comexposium. Official visits are arranged and managed directly by the CENECA. Jean-Luc Poulain is the current president of the CENECA and of the show.

Comexposium

Comexposium is one of Europe's leading exhibition organizers. It is a joint venture wholly owned subsidiary of the Paris Chamber of Commerce and Industry and Unibail-Rodamco, Comexposium organizes around 114 public and trade events per year, including five of the ten largest French fairs.

Politics and media

The mass media play an important role in publicising the show, with stands taken by Public Sénat, Campagne TV, France 3 and France Ô[12] Visits by the French President, and the leaders of the French political parties, is usually covered. Politicians take the opportunity to reach out to the general public to debate the issues of the day, in an attempt to seem more "down to earth" , and improve their party image.[13]

The media coverage also increases the importance of the show in the public mind, and it is keenly followed by the public. Because of this, it has become an event of international importance. It allows the French government to present the best of its agricultural sector to its European neighbours and its views on maintaining the Common Agricultural Policy, which is very important for subsidising French farmers and for many years has also paid farmers to help protect the rural environment.[14]

See also

References
  1. Durieux, Joseph (1929). Le Ministre Pierre Magne, 1806–1879: d'apres ses lettres et ses souvenirs [Minister Pierre Magne, 1806–1879: His letters and memoirs] (in French). Paris: H. Champion. OCLC 2514372.
  2. Roux, René (1964). 1er salon international de l'agriculture, 73e Concours général agricole, Parc des Expositions, 9 au 15 mars, Paris, 1964 [First International Agricultural Show, 73rd General Agricultural Show] (in French). Paris: Ministère de l'Agriculture. OCLC 65022624.
  3. "Paris agricultural show closed early over coronavirus". Farmers Weekly. 2 March 2020. Retrieved 15 November 2020.
  4. "Coronavirus : le salon de l'Agriculture 2021 à Paris est annulé". www.sortiraparis.com (in French). Retrieved 15 November 2020.
  5. "Éleveages et ses filières" [Livestock and related sectors]. salon-agriculture.com (in French). Retrieved 27 May 2015.
  6. "Food products". salon-agriculture.com (in French). Archived from the original on 24 September 2015. Retrieved 27 May 2015.
  7. "Les cultures et filières vegetales" [Vegetable crops and related sectors]. salon-agriculture.com (in French). Archived from the original on 24 September 2015. Retrieved 27 May 2015.
  8. "Services et metiers de l'agriculture" [Agricultural trade services]. salon-agriculture.com (in French). Archived from the original on 24 September 2015. Retrieved 27 May 2015.
  9. "Parcours de visite" [Themed tours]. salon-agriculture.com (in French). Archived from the original on 27 February 2015. Retrieved 27 May 2015.
  10. "Salon des fournisseurs de l'agriculture et de l'élevage (SIMA)" [Paris International Agribusiness Show]. simaonline.com/ (in French). February 2014. Retrieved 27 May 2015.(here in English)
  11. "Salon du fromage et des produits laitiers" [Cheese and Dairy Products Show]. salon-fromage.com/ (in French). February 2014. Retrieved 25 May 2015. (here in English)
  12. "La Franche-Comté au Salon de l'Agriculture à Paris" [Franche-Comté at the Paris International Agricultgural Show] (in French). 21 February 2014. Retrieved 27 February 2015.
  13. "Hollande au Salon de l'agriculture: du plaisir des papilles à la "visite de travail"" [Hollande at the Agricultural Show: Tasting the goods on a "working holiday"]. bfmtv.com (in French). 22 February 2014. Retrieved 27 May 2015.
  14. "Chronolgie" [Timeline] (in French). Ministry of Agriculture (France). Archived from the original on 3 July 2014. Retrieved 27 May 2015.
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