Sam Goi

Sam Goi Seng Hui (Chinese: 魏成輝; pinyin: Wèi Chénghuī; Born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "popiah" (薄饼) skins,[1][2]

Sam Goi Seng Hui
Born (1949-04-26) 26 April 1949
Fuqing, Fujian province, China
Alma materDunman High School
Known forInvestor of Teh Yi Jia, "Singapore's Popiah King"

In 2008, he was the largest single shareholder in Super Coffeemix.[3] In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and DHL Express.[4]

Goi has four children. His youngest son, Ben Goi, served as chief operating officer of Tee Yih Jia until his death in 2019 from a stroke.

References
  1. National Library Board, Singapore. "Goi Seng Hui". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  2. Woo, Jacqueline. "Popiah King turns emotional at Singapore Business Awards". ST Jobs. STJobs. Retrieved June 8, 2015.
  3. "Newspaper Article - This local 'king' is going places". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  4. migration (April 3, 2014). ""Popiah King" Sam Goi wins 2013 Businessman of the Year award". The Straits Times. Retrieved August 12, 2021.


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