Sanctuary (app)

Sanctuary is a mobile app focusing on astrology and mystical services.[1][2] Users enter their birthday, time of birth, and place of birth information into the app and receive a birth chart as well as daily horoscope readings. Users can also sign up for a monthly membership and receive on-demand astrological readings via a text message format.[3] The service has been described as being “Talkspace for astrology"[4] and "Uber for astrological readings".[5] The mobile app uses an A.I.-driven interface.[6]

Sanctuary
Type of site
Private
Founded2019
HeadquartersNew York City, New York, U.S.
Key peopleRoss Clark (CEO)
IndustryAstrology
ServicesHoroscopes
On-demand astrology readings
URLsanctuaryworld.co
Native client(s) oniOS, Android

On May 14 2019, Apple featured Sanctuary as the App of the Day.[7]

History

Sanctuary initially began as project within the incubator of Lorne Michaels’ Broadway Video Ventures.[8] The app officially launched on March 21, 2019.[9] Its backers include Broadway Video Ventures, Greycroft Partners, and Shari Redstone.

References
  1. Dean, Sam (March 20, 2019). "Astrology app set to shake up 'mystical services sector'". LA Times. Retrieved June 21, 2019.
  2. Bertram, Colin (March 20, 2019). "New Astrology App Offers Live, On-Demand Readings for Millennials". Bloomberg. Retrieved June 21, 2019.
  3. Feingold, Spencer (March 20, 2019). "New Horoscope App Combines Tech with Celestial Insights". Cheddar. Retrieved June 21, 2019.
  4. Pardes, Arielle (March 20, 2019). "Zodiac Ascending: Astrology Startups Reach for The Stars". Wired. Retrieved June 21, 2019.
  5. Griffith, Erin (April 15, 2019). "Venture Capital Is Putting Its Money Into Astrology". New York Times. Retrieved June 22, 2019.
  6. Velasco, Haley (20 February 2020). "Why Astrology Apps Are Rising". Wall Street Journal. Retrieved 2020-08-16.
  7. Daniel, Fran (June 21, 2019). "Startup with Winston-Salem native at the helm aims to reinvent the daily horoscope and astrology readings". Winston Salem Journal. Retrieved June 21, 2019.
  8. Dean, Sam (March 20, 2019). "Astrology app set to shake up 'mystical services sector'". LA Times. Retrieved June 21, 2019.
  9. "The Atstrology Generation". Retrieved 2020-08-16.
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