Sandro Paris

Sandro Andy S.A.S, commonly known as Sandro Paris, is a French ready-to-wear brand founded in 1984 by Évelyne Chetrite in Paris.

This article is about the clothing company. For other uses, see Sandro.
Sandro Andy S.A.S
Sandro Paris
TypeSubsidiary (S.A.S)
IndustryFashion
Founded1984 (1984) in Paris, France[1]
FounderÉvelyne Chetrite
Headquarters150 du Boulevard Haussmann,
Paris
,
France
Number of locations
745[2] (2021)
Area served
Worldwide
Key people
Évelyne Chetrite & Ilan Chetrite (Artistic Directors)
Isabelle Allouch (CEO)
Products
RevenueIncrease €497.6 million[3] (2021)
ParentSMCP Group
Websitewww.sandro-paris.com

History

Sandro was founded by Évelyne Chetrite with the help of her husband in 1984 as a premium contemporary brand positioned between luxury designer brands and mass market brands.[1][4] Évelyne Chetrite has described the philosophy of the brand as "casual but always chic" and "sophisticated but cool."[4]

It began as a womenswear brand before Ilan Chetrite, the son of founder Évelyne Chetrite, joined the company and launched Sandro Homme in 2008.[5]

Sandro Homme's design was described by Wmagazine as "masculine but not at all macho" and "timeless but with a bit of edge."[5]

Sandro's business model was exclusively wholesale until 2007 when it began opening stand-alone retail stores in Europe.[6] The first Sandro boutique in the U.S. opened in 2011 in New York City.[7]

Isabelle Allouch, a former Balenciaga executive before joining SMCP Group, was named CEO in 2019.[8]

References
  1. Hakmi, Diyana (April 8, 2020). "How Sandro Paris founder Evelyne Chétrite defined her niche in the fashion world". Emirates Woman. Retrieved August 28, 2022.
  2. "Brands: Sandro". smcp.com. Archived from the original on August 28, 2022. Retrieved August 28, 2022.
  3. "2021 Full-Year Results" (PDF). smcp.com. March 9, 2022. Retrieved August 28, 2022.
  4. Morris, Lucy (May 31, 2018). "Sandro: The Parisian Brand That Makes That 'French Girl' Look A Reality". Grazia. Retrieved August 28, 2022.
  5. Marshall, Alexandra (September 15, 2017). "How a Mother and Son Duo Created Sandro Homme, a One-Stop Shop for Effortlessly Cool Menswear". W. Retrieved August 28, 2022.
  6. Moore, Booth (March 24, 2014). "Sandro and the new French contemporary fashion wave in L.A." Los Angeles Times. Retrieved August 28, 2022.
  7. Edelson, Sharon (September 15, 2011). "Sandro, Maje to Open New York Units". Women's Wear Daily. Retrieved August 28, 2022.
  8. Spencer, Mimosa (April 2, 2019). "EXCLUSIVE: SMCP Names Isabelle Allouch Sandro CEO". Women's Wear Daily. Retrieved August 28, 2022.
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