La Sape

La sape can be traced back to the period of colonialism in Africa,[3] particularly in the cities of Brazzaville and Kinshasa.

The noted musician Papa Wemba was an important supporter of La Sape in Congo

A major influence on the Congolese elite, present during the 1920s (the so-called Roaring Twenties), was West African colonial workers who came to the Congo. These Bapopo or Coastmen, as they were called, served as inspiration for the Congolese elite "to combat ingrained charges of inferiority leveled at them" by French and Belgian colonialism. Young Congolese men took the style of their masters’ and made it their own. In the historian Didier Gondola's essay titled "La Sape Exposed!: High Fashion Among Lower-Class Congolese", he says:

Captivated by the snobbery and refined elegance of the Coast Men’s attire, Congolese houseboys spurned their masters’ secondhand clothes and became unremitting consumers and fervent connoisseurs, spending their meager wages extravagantly to acquire the latest fashions from Paris.

The houseboys used their connections in France to acquire their clothing.

According to Gondola, Camille Diata frontlined the sape movement in Brazzaville in the 1930s, but also had a deep influence in France. He was also part of L'Amicale, "a loosely organized anti-colonial movement," formed in France in 1926 by the imaginative Congolese revolutionary André Matsoua. The organization mainly helped Africans new to Paris get settled in the city because they were not welcomed well by the French, facing imprisonment and deportation. By the time of Matsoua's death in 1942, his political developments gained prominence in the Congo and were "hijacked" by the Congolese intellectual elite. They not only adapted the fashion sense but also his anti-colonial views. This movement became a distinctly ethnic Bakongo and Balari one characterized by potent political symbolism and ideology that would manifest in postcolonial era.

A Brazzaville sapeur being interviewed by Spanish filmmakers for the documentary: Dimanche à Brazzaville (2010)

The 1950s gave rise to the cosmopolitan, thus bringing prominence to the music scene. Nightclubs and beer halls made up the venues home to the music and young urbanites of the Congolese townships of Kinshasa and Brazzaville. During the postcolonial years, the unique dynamics of La Sape coalesced in 1960 when both Congos were granted independence. Economic chaos ensued and many were left jobless. This caused numerous Congolese people to move abroad to western cities like London and Paris. Since they were also not very welcome, La Sape acted as refuge for them to cope with European life.

Papa Wemba, a Congolese musician, is credited with reviving la sape in Kinshasa during the 1970s by emphasizing the importance of smartly dressed Congolese men.[3]

A sapeur in Kinshasa (2014)

Congolese dandies living in Paris and other European cities were only deemed sapeur once they returned to Brazzaville in the summer to showcase their style before the mid-1990s.

Although war and strife had riddled the Congo over the years, there has been a revival of La Sape in Brazzaville. Whereas before in the early 1980s when campaigns were being prompted to bar La Sape from public spaces, they are now well respected and are "darlings of the regime." They have been raised to a higher status of "cultural heritage" by Denis Sassou Nguesso by allowing them to participate in public cultural events like the African Exhibit of Fashion and Crafts (Salon africain de la mode et de l’artisanat).

Gondola argues that:

Today, with both countries in turmoil, la sape, with its exuberant flamboyance may well serve as a lightning rod for the Congolese disenfranchised youth to map out their itinerary from Third World status to a modern cosmopolitanism and to cope with their social dereliction.

Sapeurs were prominently featured in the 2012 music video for Solange's "Losing You."[4]

La Sape is the theme of the 2015 music video Sapés comme jamais by the artist Maître Gims.

Sapeurs are shown in the film 35 Cows and a Kalashnikov (2014), directed by Oswald von Richthofen.

Sapeurs were featured in the 2018 music video All the Stars by the artist Kendrick Lamar.[5][6][7]

• Swenkas - similar movement in South Africa
• Zoot Suit
• 1980s in African fashion
• 2010s in African fashion

• Gondola, Ch. Didier (1999). "Dream and Drama: The Search for Elegance among Congolese Youth". African Studies Review. 42 (1): 23–48. doi:10.2307/525527. JSTOR 525527. S2CID 145371289.

• Gondola, Didier (2019), “Le moi, le moine et le moineau : Métamorphoses de l’imaginaire de la sape à Kinshasa” [“Ego, Identity, Illusion. Metamorphoses of a Fantasy : La Sape in Kinshasa”] BILINGUAL EDITION, pp. 186-207, in Dominique Malaquais, editor, Kinshasa Chroniques/Kinshasa Chronicles, Montreuil (France): Les Éditions de l’œil.

• Friedman, Jonathan (1990), “The Political Economy of Elegance. An African Cult of Beauty,” Culture and History VII: pp. 101-125.

• Gandoulou, Justin-Daniel (1984), Entre Bacongo et Paris. Paris: centre Georges Pompidou.

• Gandoulou, Justin-Daniel (1989), Dandies à Bacongo. Le culte de l’élégance dans la société congolaise contemporaine. Paris: L’Harmattan.

• Thomas, Dominic (2003), "Fashion Matters: 'La Sape' and Vestimentary Codes in Transnational Contexts and Urban Diasporas," MLN , Sep., 2003, Vol. 118, No. 4, French Issue (Sep.), pp. 947-973.

Wikimedia Commons has media related to Société des ambianceurs et des personnes élégantes.

• Dimanche à Brazzaville (Sunday in Brazzaville) documentary website
• Dimanche à Brazzaville on Vimeo
• The Sapeurs of Kinshasa on BBC World Service
• The Congolese Sape photo essay by Héctor Mediavilla
• Congo's dandies give new meaning to fashion victim from Agence France-Presse
• Congolese dandies: Meet the stylish men and women of Brazzaville – in pictures – The Guardian