Sara Braun

Educated in the public school in Magallanes, Braun helped her parents raise her younger siblings. As the family integrated into the town's society, they met José Nogueira, a Portuguese shipping magnate. Braun's father gained Nogueira's trust and was hired to oversee his naval warehouse, and Sara helped her father with the administration of the depot.[2]

By the middle of the 1880s, Nogueira had become one of the wealthiest businessmen of the area and proposed to Braun. The couple married in 1887, when Noguiera was 42 and Sara was 24.[2] With his wife and her family, Noguiera intended to create businesses in the southern zones to capitalize on the farming opportunities, but died before that was fully accomplished.[2] Braun was actively engaged in the Braun Nogueira businesses, offering her advice and vision to her husband.[5] In April 1889, Nogueira was able to secure a lease from the government of 180,000 hectares (440,000 acres) of Fuegian land, and seven months later, his brother-in-law Mauricio Braun leased another 170,000 hectares (420,000 acres).[6]

The following year Nogueira acquired, along with Braun, a 20-year lease for 1,009,000 hectares (2,490,000 acres) of additional land from President José Manuel Balmaceda's administration, with the proviso that he establish a Chilean business association to implement the project. Altogether, the leases gave Nogueira and his relatives control over one third of the 3,000,000 hectares (7,400,000 acres) of land available in Tierra del Fuego.[6]

In order to meet the requirement for the enterprise to be Chilean (as neither Nogueira or Braun were, at the time) Nogueira agreed to sell one third of his lease rights to Ramón Serrano Montaner. Before he could complete the incorporation of the Sociedad Explotadora de Tierra del Fuego (Society for the Exploitation of Tierra del Fuego), Nogueira died in 1893.[6] Braun began assuming management of all of his enterprises, with the "permanent help of her brothers Mauricio and Oscar", "becoming the first businesswoman in the history of Magallanes".[5]

Having inherited all but Serrano's interest in her husband's estate, Braun approached her brother Mauricio for advice on how best to settle the debt with Serrano. After a difficult negotiation between the two men, Serrano agreed to accept one hundred shares of the company stock, instead of the lease. The company was incorporated on 31 August 1893. The major shareholders were Braun, her brother Mauricio, and the rest of their family; Juan Blanchard, a partner in the firm Braun & Blanchard;[6] and Peter H. McClelland, the head of the firm Duncan, Fox & Co Ltd.[2][6] This group controlled almost half of the company shares; the balance of shares, in order to ensure that a majority of investors were Chilean, belonged to sundry business people from Magallanes and Valparaíso.[Notes 2][6] Initially the company engaged in sheep farming, and the auctioning of livestock and land.[6]

Besides the land leases in Patagonia, Braun inherited Nogueira's other commercial, industrial and shipping interests, and established an import trading house and group of warehouses.[5][7] She formed a livestock company with McClelland[7] and began importing sheep. Initially, the business also brought in foreign administrators and sheep tenders, as well as industrial technology to equip the farm for shearing and wool processing. As the company grew, local laborers were trained to take on many of the positions in the company. The Exploitation Society's reputation for providing for workers, which included allowing laborers to buy food on credit until the next seasonal hiring, made the business a popular employer.[6]

Palacio Sara Braun, exterior

Palacio Sara Braun, interior

The Society's development of the sheep industry in Patagonia displaced the original inhabitants of those lands. The building of fences created obstacles for the nomadic life of the Selk'nam people and introduction of sheep herds displaced their main food source, the guanaco.[8][9] Facing starvation, they began to steal livestock. The Exploitation Society asked and received permission from the Chilean government to remove the indigenous population from the area.[10][11] José Menéndez, one of the shareholders of the company,[9] and Mauricio's father-in-law,[12] gave orders for the extermination of the Selk'nam.[9][11]

In 1895, Braun hired Numa Mayer, a French architect, to construct a mansion for her at 716 Muñoz Gamero Plaza, in Magallanes. The French neoclassical building took more than 10 years to complete and featured a large winter garden conservatory and a columned portico. The interior featured European furnishings and ornamentation throughout.[13]

In 1901, Braun married Leoncio Valenzuela Crespo, a rear admiral in the Chilean Navy and a member of the Board of the Exploitation Society. The marriage was not successful and was annulled in 1929.[2] By 1905, the Exploitation Society had expanded into neighboring territory in Argentine Patagonia. Through a series of negotiations and purchases of smaller investors in the region, by 1910, Braun and her partners controlled some 3,000,000 hectares (7,400,000 acres) of land.[6] The expansion into Argentina led Braun to found the Sociedad Anónima Ganadera y Comercial Sara Braun (Sara Braun Livestock and Commercial Company) in 1914.[7] This association was dedicated to managing the Estancia Pecket Harbour (Pecket Harbour Station).[5]

In the 21st century, the Historical Truth Commission of 2008 and related scholarship uncovered the involvement of the Braun and Menéndez families in the genocide of the Selk'nam people, calling into question their laudable reputation.[9][11]

With the events of the Russian Revolution and World War I, a new international progressive movement led to less focus on business expansion and more attention to social issues, including the quality of life of workers. The Exploitation Society began to supply housing, which in some cases allowed workers to live with their families and provided food and wood allowances to ensure the health of the workforce and the heating of their homes.[6]

Braun became involved with various charitable endeavors, including the Asilo de Huérfanos de Punta Arenas (the Orphan Asylum of Punta Arenas), the Chilean Red Cross, the Gota de Leche (Drop of Milk), Liga de las Damas Católicas, (League of Catholic Ladies), and the Sociedad de dolores de beneficencia (Charitable Society of Sorrows).[7] She was also the patron of the Sixth Firemen's Company,[2] donated land for building several schools, and was the donor for the portico at the entrance of the Punta Arenas Cemetery.[7] On 7 June 1930, Braun became a naturalized citizen of Chile[2] and moved to Viña del Mar,[7] where she lived at 490 Álvarez Street.[2]

In recognition of Braun's philanthropy, in 1936 the Ministry of Public Education renamed the Liceo de Niñas de Punta Arenas (Girls' Lyceum of Punta Arenas) in her honor. The government had already renamed the trade school attached to the Colegio María Auxiliadora after her in 1919. She was honored by the City of Punta Arenas as their Benefactora Pública (Public Benefactor) in 1945.[5] Her last public appearance in Punta Arenas was in 1948, when she donated a building for the Red Cross to the city. At the time, she was ill and her brother Mauricio had to deliver her speech. In her last years, Braun was cared for by her niece, Fanny Gazitúa, daughter of Fanny Braun and Abraham Gazitúa Brieba. Pedro Poklepovic, a liberal politician who was married to Braun's niece Doris, managed her finances in the last years of her life.[2]