Sara Jane Ho

Sara Jane Ho (Chinese: 何佩蓉) is a Chinese educator, socialite,[1] and founder of Institute Sarita, a finishing school founded in Beijing in 2013.[2][3] She is the etiquette expert for the 2022 Netflix series Mind Your Manners.[4] The New York Times has described her as a representation of the new "Superrich" in China.[5]

Sara Jane Ho
Born(1985-12-05)December 5, 1985
Hong Kong
NationalityChinese
Alma materGeorgetown University
Harvard Business School
Occupation(s)Founder, Principal of Institute Sarita

Early life and education

Sara Jane Ho was born in Hong Kong in December 1985. Her father made a living as a businessman who built hospitals to be donated to the government, while her mother was a music industry executive.[6] Ho's mother died in 2007 when Sara Jane was 21, and was supported by her father.[7]

Ho attended the Peak School and German Swiss International School, followed by Phillips Exeter Academy in New Hampshire.[8] She studied English literature at Georgetown University, where she currently sits on the College Board, and holds an MBA from Harvard Business School.[9]

Career

Sara Jane Ho started her career as a Mergers & Acquisitions Analyst at the New York Investment Banks, Perella Weinberg Partners.[10]

After graduating from Institut Villa Pierrefeu, a Swiss finishing school, Ho moved to Beijing in 2013 to establish Institute Sarita. This was her first high-end etiquette school, which she founded through capital input from her father. Her courses ranged in price from about $3,200 to $16,000.[7] In May 2015, Ho opened a second school in Shanghai.[11]

In 2013, Ho was included on the Forbes 2013 list of "Future Women in the Mix in Asia: 12 to Watch"[12] and in 2015 was included as "Forbes 30 Under 30" and BBC 100 Women.[13] Ho is also a Global Shaper for the World Economic Forum.[8] Institute Sarita was recognized as one of the "World's Most Innovative 50 Companies" by Fast Company magazine in 2014.[14]

References
  1. "Asia's Most Wanted: China's Most Eligible Ladies". 7 August 2017.
  2. "A look inside China's first finishing school". BBC News. 15 March 2016.
  3. "Why rich Chinese millennial women are turning to etiquette schools". South China Morning Post. 6 February 2020.
  4. McFarland, Melanie (24 November 2022). "Making etiquette for everyone again – despite, or because of, its weaponization". Salon. Retrieved 28 November 2022.
  5. Gonzalez, David (14 May 2015). "China's Superrich:The Bling Dynasty".
  6. Qin, Amy (25 May 2020). "Coronavirus Threatens China's Devotion to Chopsticks and Sharing Food". The New York Times.
  7. Borthakur, Bhaswati (15 November 2022). "Mind Your Manners' Sara Jane Ho: Everything We Know".
  8. "Sara Jane Ho | World Economic Forum: Global Shapers". Global Shapers. 10 January 2015. Archived from the original on 10 January 2015.
  9. "Sara Jane Ho, HBS Alumna: A Humble Eagerness to Learn". 30 April 2016.
  10. "My Favourite Pieces: Sara Jane Ho on feng shui and jewellery". Financial Times.
  11. "The woman who wants to be China's Martha Stewart". Australian Financial Review. 10 January 2018.
  12. Scott, Mary E. "Women To Watch In Asia, 2013: Sara Jane Ho". Forbes.
  13. "Sara Jane Ho, 29, Hong Kong". BBC News.
  14. "Institute Sarita: Most Innovative Company". Fast Company.
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