Saturday Night Serenade

*Saturday Night Serenade*
Other names	The Pet Milk Show
Genre	Popular music
Running time	30 minutes
Country of origin	United States
Language(s)	English
Syndicates	CBS; NBC
Starring	Mary Eastman; Jessica Dragonette; Kay Armen; Hollace Shaw; Bill Perry; Vic Damone
Announcer	Bill Adams; Warren Sweeney; Bob Trout
Produced by	Roland Martini; Helen Ward
Original release	October 3, 1936 –; September 25, 1948

Saturday Night Serenade is an American old-time radio program that featured popular music. The 30-minute program was broadcast on CBS on Saturday nights from October 3, 1936, until September 25, 1948, sponsored by Pet Milk.[1] In 1948, the show moved to NBC,[2] and the name was changed to The Pet Milk Show,[3]

Female singers who starred on the program included Mary Eastman, Jessica Dragonette, Kay Armen,[3] and Hollace Shaw.[4] Their male counterparts included Bill Perry and Vic Damone,[3] For one interval, the individual vocalists were replaced by the Emil Cote Singers.[3] Guest vocalists were also featured at times. They included Ruby Mercer.[5]

Howard Barlow led the orchestra in 1936-1937, with Gus Haenschen conducting thereafter.[1] Announcers were Bill Adams, Warren Sweeney, and Bob Trout. Producers were Roland Martini[1] and (during the Damone-Armen years) Helen Ward.[6]

References

Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 598. ISBN 978-0-19-507678-3.
"NBC Grabs Another 'Pet' Seg From CBS". Billboard. August 28, 1948. p. 5. Retrieved February 3, 2022.
Reinehr, Robert C.; Swartz, Jon D. (2010). The A to Z of Old Time Radio. Rowman & Littlefield. p. 227. ISBN 978-0-8108-7616-3. Retrieved February 3, 2022.
"Vic Damone Is New Star Of 'Saturday Serenade'". Tampa Bay Times. June 19, 1947. p. 127. Retrieved February 14, 2022 – via Newspapers.com.
"Array of Vocalists Sings for Serenade". The Times. Louisiana, Shreveport. February 15, 1941. p. 2. Retrieved February 14, 2022 – via Newspapers.com.
Friedwald, Will (2010). A Biographical Guide to the Great Jazz and Pop Singers. Pantheon Books. p. 131. ISBN 978-0-375-42149-5. Retrieved February 3, 2022.

External links

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[dunningota-1] Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 598. ISBN 978-0-19-507678-3.

[2] "NBC Grabs Another 'Pet' Seg From CBS". Billboard. August 28, 1948. p. 5. Retrieved February 3, 2022.

[az-3] Reinehr, Robert C.; Swartz, Jon D. (2010). The A to Z of Old Time Radio. Rowman & Littlefield. p. 227. ISBN 978-0-8108-7616-3. Retrieved February 3, 2022.

[4] "Vic Damone Is New Star Of 'Saturday Serenade'". Tampa Bay Times. June 19, 1947. p. 127. Retrieved February 14, 2022 – via Newspapers.com.

[5] "Array of Vocalists Sings for Serenade". The Times. Louisiana, Shreveport. February 15, 1941. p. 2. Retrieved February 14, 2022 – via Newspapers.com.

[6] Friedwald, Will (2010). A Biographical Guide to the Great Jazz and Pop Singers. Pantheon Books. p. 131. ISBN 978-0-375-42149-5. Retrieved February 3, 2022.