Savier Footwear

Savier Footwear was a Portland, Oregon based skate shoe company operating from 2000-2004.[1][2][3][4]

Company history

Founded in 2000 by Paul Fidrych, Savier Footwear was a short lived skate shoe company.[1] Savier experimented with shoe material technology and designs uncommon in the skate shoe industry including partnering with Nike and using their Zoom Air technology and using a highly durable patented polymer.[5][3] The company consisted of Fidrych, industry veteran Jeff Jewett, and, former professional snowboarder Rob LaVigne who was formerly in charge of Adidas’ skate program, joined by Hunter Muraira leading apparel and product.[6] Savier sponsored notable skateboarders including Brian Anderson, Paul Rodriguez, Brad Staba, Stefan Janoski, and others.[7][8] Savier Footwear closed in 2004, unable to achieve its financial goals.[9]

References
  1. "Savier Footwear Launch". TransWorld SKATEboarding. 2000-08-16. Retrieved 2019-12-19.
  2. "Skateboarding's Savier". VILLAGE PSYCHIC. Retrieved 2019-12-19.
  3. "How the Nike SB Killed Savier Skate Shoes". Highsnobiety. 2020-03-13. Retrieved 2020-05-23.
  4. "Examining Savier". Transworld SKATEboarding. 2004-01-06. Retrieved 2020-05-23.
  5. Witt, Gregg L.; Baird, Derek E. (2018-09-03). The Gen Z Frequency: How Brands Tune In and Build Credibility. Kogan Page Publishers. ISBN 978-0-7494-8249-7.
  6. "Popularity Extraordinaire - Nike's got a strong skate program and a shoe skaters can't get enough of". TransWorld SKATEboarding. 2004-01-26. Retrieved 2019-12-24.
  7. "The 10 Best Signature Sneaker Lines That Lasted Only One Sneaker". Complex. Retrieved 2019-12-24.
  8. "Nike Puts Faith In Savier". www.bizjournals.com. Retrieved 2019-12-24.
  9. "While Savier Shuts Down Its Business… | SGB Media Online". sgbonline.com. Retrieved 2019-12-19.
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