Scenic (cruise line)

Scenic Luxury Cruises and Tours is a privately held Cruise Line and Touring Company, founded by Australian businessman Glen Moroney in 1986. In 2007, Scenic opened its first UK office, with its UK headquarters in Manchester.[1] Its inaugural European river cruise took place a year later with the launch of its first river ship, Scenic Sapphire.[2]

Scenic Luxury Cruises and Tours
IndustryTourism
Founded1986
ServicesRiver Cruising, Ocean Cruising, Escorted Tours
Websitehttps://www.scenic.co.uk/

As of August 2023, Scenic operates 15 river cruise ships, offering river cruises in Europe, Russia and South East Asia.[2] On 15 August, Scenic launched its first purpose-built ocean cruise ship, Scenic Eclipse, which provides cruises in the Americas, Europe, the Arctic, Antarctica, and the Norwegian Fjords.[3] In April 2023, Scenic Eclipse II, a near identical sister ship was delivered.[4]

Company History

Scenic was established by Glen Moroney in 1986.[5] Scenic offered its first cruises on the rivers of Europe in 2008, with the launch of the brand’s first river cruise ship, Scenic Sapphire. This was followed shortly by the Scenic Emerald, with the Scenic Diamond, and Scenic Ruby arriving in 2009.[6]

In 2012, Scenic launched a new ship, the Scenic Tsar, which became the first new passenger vessel to be registered on the Moscow—St Petersburg passage in 25 years. The Scenic Tsar offers cruises on the River Volga between Moscow and St Petersburg, with excursions to the island of Kizhi.[7] Scenic suspended all Russian operations in March 2022 following the Russian invasion of Ukraine.[8]

Scenic established Emerald Waterways as a lower-cost river cruise line in 2013.[9]

In 2014, Scenic added a further two ships to its fleet, with the addition of the 169-passenger Scenic Jade, which offers cruises on the River Danube, and the 126-passenger Scenic Gem, which cruises on the River Seine.[10]

In 2015, Scenic confirmed that four new ships were in production and scheduled to enter service in 2016. The new ships included: Scenic Azure, which was custom-built to cruise the waters of the River Douro in Portugal; Scenic Amber, which would launch onto Europe’s main rivers; and two new ships purpose-built for the Irrawaddy and Mekong rivers in South East Asia, the Scenic Aura and Scenic Spirit.[11][12]

In January 2016, Scenic announced its plans to enter the ocean cruise market with the launch of Scenic Eclipse, a 228-passenger ocean liner scheduled to enter service in August 2019.[13]

As of 2019, Scenic is in the process of redesigning 10 ships. These ships include Scenic Diamond, Scenic Sapphire, Scenic Ruby, Scenic Peal, Scenic Jasper, Scenic Opal, Scenic Amber, Scenic Crystal, Scenic Jade and Scenic Jewel.[14]

Cruises and Destinations

Scenic offers cruises on nine rivers, including all the major rivers of Europe, the Irrawaddy and Mekong rivers in South East Asia and the Volga in Russia.[15] With the Scenic Eclipse’s launch, Scenic offers a range of itineraries to destinations across the world, including Antarctica, the Arctic, the Americas, the Mediterranean, the Baltic, British Isles, and Norwegian Fjords.[16]


Current Fleet


Expedition ship

Ship Name Year Launched Type Length Crew Guests Registry
Scenic Eclipse 2018 Ocean Vessel 166m 200 228 Nassau, Bahamas
Scenic Eclipse II 2023 Ocean Vessel 166m 200 228 Nassau, Bahamas

References
  1. "Place North West | Double deal at Piccadilly Place". 15 March 2019.
  2. "Scenic Cruises 2019: Reviews, Photos & Activities - Cruise Critic". www.cruisecritic.com.
  3. "Scenic Eclipse sea trials 'surpass expectations'".
  4. "Scenic Eclipse II Departs on Inaugural Sailing from Lisbon". cruiseindustrynews.com. 14 April 2023. Archived from the original on 30 May 2023. Retrieved 15 June 2023.
  5. "Take the Scenic route". Newcastle Herald. 5 October 2016.
  6. "Take me to the rivers". The Australian. 13 October 2012.
  7. Hughes, Peter (5 February 2016). "Cruises: on the 'Scenic Tsar' from Moscow to St Petersburg". The Telegraph – via www.telegraph.co.uk.
  8. Chua, Bernadette (7 March 2022). "River cruise lines cancel Russian Volga river cruises in support of Ukraine". rivercruise.cruisepassenger.com.au. Archived from the original on 27 May 2023. Retrieved 15 June 2023.
  9. Baran, Michelle (19 August 2013). "Scenic Tours' new river cruise line a lower-priced option: Travel Weekly". Travel Weekly. Northstar Travel Media, LLC. Retrieved 6 January 2020.
  10. "Scenic's New Gem". TravelPulse.
  11. "Scenic Building Four Ships for 2016". TravelPulse.
  12. "Scenic Aura and Scenic Spirit Unveil New Design and Asian River Cruise Itineraries". www.cruisecritic.com.
  13. "Scenic Enters Ocean Cruising With New Luxury Cruise Ship". www.cruisecritic.com.
  14. "Scenic Cruises to Redesign Eight European River Ships in 2019". www.cruisecritic.com.
  15. "Scenic Company Overview". River Cruise Advisor.
  16. "Scenic Eclipse Expedition Cruise Ship Successfully Completes Sea Trials". www.cruisecritic.com.
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