School Pride

School Pride was an American reality television series which aired on NBC, from executive producers Cheryl Hines and Denise Cramsey. The 7-episode series, which followed the renovation of a different public school each week, aired from October 15, 2010, to November 26, 2010. The premiere episode earned 2.90 million viewers.[1][2]

School Pride
GenreReality
Documentary
Created byCheryl Hines
StarringSusie Castillo
Jacob Soboroff
Tom Stroup
Kym Whitley
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes7
Production
Executive producersCheryl Hines
Denise Cramsey
Running time44 minutes
Production companyWarner Horizon Television
Release
Original networkNBC
Original releaseOctober 15 (2010-10-15) –
November 26, 2010 (2010-11-26)

Premise

Each week, cameras follow teachers, students and community members as they perform renovations on an ailing school, which will occur over a seven-day period (ten days for the first episode). A group of community organizers and personalities serve to motivate the volunteers and lead the community through the makeover process. Cameras will revisit the school a few months after the renovation to see how the community has been affected by the changes.

Main cast

Development and production

The series was based on the successful rehabilitation of Carver Elementary in Compton, California several years ago, in which a community came together to restore the dilapidated school.[3][4] Executive producer Cheryl Hines volunteered during the renovation. Afterward, there were positive and lasting effects on the community, with an increase in property value and test scores.[3][4][5] Hines felt this would be a good subject for a reality show. She teamed up with Denise Cramsey, a former executive producer on Extreme Makeover: Home Edition, and pitched the idea to NBC.[4]

In January 2010, NBC announced a two-hour special was in the works for Fall 2010.[3] Enterprise Middle School in Compton, California was renovated over 10 days during the school's spring break. The special served as a backdoor pilot, and NBC green-lighted a series in mid-May.[6][7] The additional episodes were filmed during renovations of the schools over July and August 2010.

Each school received approximately $2 million in upgrades and repairs.[8]

On November 23, 2010, Denise Cramsey died of a brain aneurysm at age 41.[9] The episode that aired on November 26, 2010 (featuring Los Angeles Center for Enriched Studies) was dedicated to her memory and was "expected to be the series finale".[10]

Schools

Enterprise Middle School in Compton, California

  • Renovated from March 31 to April 12, 2010[11]

Los Angeles Center for Enriched Studies (LACES) in Los Angeles, California

Lanier Elementary in Baton Rouge, Louisiana

  • Renovated from July 12 to 18[13]

Kingston Springs Elementary in Kingston Springs, Tennessee

  • Renovated from July 22 – 28,[14] the school was destroyed by flood waters in early May 2010, cutting short the school year.[15]

Communication & Media Arts High School in Detroit, Michigan

  • Renovated from August 1 to 7,[16] the school was slated for closure prior to becoming a finalist for a School Pride renovation.[17]

Needles High School in Needles, California

  • Renovated from August 13 to 19[18]

Hollenbeck Middle School in Los Angeles, California

  • Renovated August 22 to 28[19]

Criticism

An article written by L.A. Times writer Steve Lopez discusses the initial hesitance of the Los Angeles Unified School District in allowing two of its schools (Los Angeles Center for Enriched Studies (LACES) & Hollenbeck Middle School) participate in the show.[12] District officials expressed concerns regarding the quality of work performed and products donated, the costs of repairs and maintenance of the renovations, granting 24-hr access to the schools, and the negative publicity that might be incurred by their involvement with the show. Eventually, LAUSD agreed to the makeovers. After the work was completed, criticism regarding "shoddy work" at Hollenbeck and a "reenacted [scene] that didn't happen" at LACES was cited as some validation for the district's reluctance.[20] Some school district officials noted that LAUSD spent approximately $106,000 in associated costs as a result, but the value of the donations made by the show's corporate sponsors was not stated.

Los Angeles Times television critic Mary McNamara noted that like most reality shows, the program "attempts to create narrative tension where there is none", but thought this wasn't important in this case because the point of the show was "not about the process or even the payoff, it's about the need" for help at many more schools.[21] A Washington Post critic questioned the show's authenticity, arguing that School Pride appeared to be scripted or too contrived.[22]

References
  1. "NBC to Carry Obama Speech, Delays "School Pride"". The Futon Critic. August 25, 2010. Retrieved October 4, 2010.
  2. Seidman, Robert (October 18, 2010). "Friday Final Ratings: Medium Adjusted Down, Smallville, Supernatural Hold Preliminary Ratings". The Futon Critic. Retrieved October 18, 2010.
  3. "NBC Empowers Communities to Take Charge and Transform Their Broken Schools in New Two-Hour Special 'School Pride'". The Futon Critic. January 10, 2010. Retrieved October 4, 2010.
  4. Boedeker, Hal (June 10, 2010). "Cheryl Hines: UCF grad celebrates volunteerism with NBC's 'School Pride'". Orlando Sentinel. Retrieved October 4, 2010.
  5. Adalian, Josef (January 8, 2010). "Exclusive: NBC, Cheryl Hines Show Their 'School Pride'". The Wrap. Retrieved October 4, 2010.
  6. "Development Update: Friday, May 14". The Futon Critic. May 14, 2010. Retrieved October 4, 2010.
  7. Hibberd, James (May 14, 2010). "NBC orders 'School Pride' reality series". The Hollywood Reporter, via Wayback Machine. Archived from the original on July 25, 2015. Retrieved October 5, 2010.
  8. "Spivey Working On New Television Show, 'School Pride'". The Dillon Herald. September 29, 2010. Retrieved October 5, 2010.
  9. Stuart Levine, "Reality TV producer Denise Cramsey dead at 41", Variety, September 24, 2010.
  10. "Los Angeles Center for Enriched Studies Featured on 'School Pride'", KNBC, November 26, 2010.
  11. "School Pride: Enterprise Middle School". nbclosangeles.com. NBC LA (NBC Universal). March 31, 2010. Retrieved October 4, 2010.
  12. Lopez, Steve (June 6, 2010). "Bureaucrats buckle, and two L.A. schools will get makeovers". Los Angeles Times. Retrieved October 7, 2010.
  13. "School Pride Makeover of Lanier Elementary School". nbc33tv.com. WVLA, Baton Rouge. Retrieved October 4, 2010.
  14. Sawyer, Tiffany (June 8, 2010). "Local School To Get Reality Show Help". wsvm.com. WSMV-TV Nashville. Retrieved October 6, 2010.
  15. "Tennesseans Clean Up From Fatal Floods". CBS News. May 8, 2010. Retrieved October 7, 2010.
  16. "'School Pride' makeover of CMA High School begins Sunday". Detroit Public Schools. July 30, 2010. Retrieved October 4, 2010.
  17. Dybis, Karen (August 6, 2010). "Some Genuine Detroit 'School Pride'". Time. Archived from the original on January 14, 2011. Retrieved October 7, 2010.
  18. School Pride Volunteer announcement
  19. "Hollenbeck Ready for TV "Makeover"" (Press release). Partnership for Los Angeles Schools. August 16, 2010. Retrieved October 4, 2010.
  20. Blume, Howard; Solomon, Daina Beth (June 6, 2010). "'School Pride' gets mixed grades from L.A. Unified". Los Angeles Times. Retrieved January 16, 2011.
  21. Mary McNamara, "Television review: 'School Pride': A team commits to renovating run-down schools in a new NBC reality show." Los Angeles Times, October 15, 2010.
  22. Steuver, Frank (October 14, 2010). "TV previews of 'School Pride' and 'The Vanilla Ice Project'". The Washington Post. Retrieved January 16, 2011.
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