SeatGuru

SeatGuru.com is a website that features aircraft seat maps, seat reviews, and a color-coded system to identify superior and substandard airline seats. It also featured information about in-flight amenities and airline specific information regarding check-in, baggage, unaccompanied minors and traveling with infants and pets.

SeatGuru (by Tripadvisor)
Type of site
Subsidiary of Tripadvisor
FoundedOctober 2001 (2001-10)
HeadquartersNeedham, Massachusetts
IndustryTravel
ParentTripadvisor
URLwww.seatguru.com
A sample SeatGuru seating chart, that of a British Airways 747-400.

Each seat is color-coded, with green being a "good seat", red being a "poor seat", and yellow being a "be aware" seat, meaning that it has a deficiency such as less legroom. SeatGuru at one point had information on more than 1,200 aircraft seat maps from more than 175 airlines.

History

The website was launched in October 2001 by frequent business traveler Matthew Daimler.

In 2003, the website was enrolled in Google AdSense to generate revenue.[1]

In 2007, SeatGuru was acquired by the Tripadvisor division of Expedia Group.[2]

In December 2011, Expedia completed the corporate spin-off of Tripadvisor.[3]


Awards

Accuracy

SeatGuru does not hold up to date information for British Airways seat plans, or aircraft allocated to flights. Since March 2019, SeatGuru has not updated United seating charts for PremiumPlus configured 777/200-300 aircraft.

As of 2020 it is no longer available in the Apple App store and Google Play.

As of May 2023 attempting to contact the site via "Contact Me" to update seat maps results in the reply "Thank you for your interest in SeatGuru. Currently we are not making additional updates to our content on the site and are unable to provide other support. -SeatGuru".

References
  1. Joyner, Amy (May 3, 2016). The Online Millionaire: Strategies for Building a Web-Based Empire. Wiley.
  2. "TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel" (Press release). TripAdvisor. May 8, 2007.
  3. "Expedia, Inc. Completes Spin-off of Tripadvisor, Inc" (Press release). PR Newswire. December 20, 2011.
  4. SPOSATO, BREE; KUANG, CLIFF; WELBEL, JENNIFER (February 18, 2010). "Travel + Leisure's Top Travel Sites of 2008". Travel + Leisure.
  5. "SEATGURU". Webby Awards.
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