Sebago (company)

Sebago is an American Maine-based company creating boating and deck shoes, as well as dress shoes. Sebago was founded in 1946.[1] In 2017, BasicNet acquired Sebago from Wolverine World Wide.[2]

Sebago
TypeSubsidiary
IndustrySportswear
Sports equipment
Founded1946
FounderDaniel J. Wellehan, Sr.
William Beaudoin
Joseph Cordeau
HeadquartersRockford, Michigan, United States
Area served
Worldwide
ProductsBoating shoes
Apparel
ParentBasicNet
WebsiteSebago.co.uk

During the 1980s, the Sebago "Docksides" become a fashion trend at universities and high schools across the United States, as it was mentioned in The Official Preppy Handbook.[3] In 1981, Sebago "Campsides" (a type of blucher moccasin, which, like docksiders, are traditionally worn without socks) were introduced. Three years later in 1984, Sebago sponsored the Single-Handed Trans-Atlantic Race in 1984 and the America's Cup in 1992.[3]

References

  1. "70 YEARS OF SEBAGO". Sebago. Retrieved March 28, 2017.
  2. BasicNet Paid $14.25 Million for Sebago
  3. Pickthall, Barry (2016). A History of Sailing in 100 Objects. London, U.K.: Bloomsbury Publishing. p. 156. ISBN 9781472918857. OCLC 960219534.


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