Sebastian Masuda

Sebastian Masuda (増田 セバスチャン, Masuda Sebasuchan, born August 7, 1970), is a Japanese artist, art director, and producer of the Harajuku shop 6%DOKIDOKI. Born in Matsudo City, Chiba Prefecture, Japan. He has been active from 1995 to current day.[1][2]

Sebastian Masuda
Sebastian Masuda at the 27th Annual Tokyo International Film Festival
Born (1970-08-07) August 7, 1970
Matsudo City, Chiba Prefecture, Japan
Occupation(s)Artist, art director, and producer

He has directed and designed performances for Kyary Pamyu Pamyu.[3][4] He is known as a pioneer of kawaii culture and often referred to as the "king of kawaii"[5] or "father of kawaii"[6]

Career

Masuda was born in Matsudo City, Chiba Prefecture, Japan. He began his career in the world of theater and contemporary art, but in 1995, Sebastian opened 6%DOKIDOKI in Ura-Harajuku.[7][8] Celebrities have visited 6%DOKIDOKI, including Conan O'Brien,[9] and clothing and accessories have been worn by BLACKPINK, and Nicki Minaj.[10][4]

He was the art director for Kyary Pamyu Pamyu's Pon Pon Pon music video in 2011, which garnered international attention.[3][11] He designed the Kawaii Monster Cafe in Harajuku,[12][13] which had been a tourist destination, including visits from celebrities Kim Kardashian,[14] singer Dua Lipa and Jenny of K-pop’s Blackpink.[15] and "Miracle Gift Parade" to commemorate the 25th anniversary of the opening of Sanrio Puroland.[16]

In 2014, he began his first solo exhibition Colorful Rebellion -Seventh Nightmare- in New York.[17]

In 2017, he was appointed as a Cultural Envoy by the Agency for Cultural Affairs and he has lived in the Netherlands while producing artwork, he has traveled to the African continent doing workshops and lectures.[18] He is a visiting professor for Kyoto University of Art and Design and Yokohama College of Art and Design.[19] He was also a visiting scholar at the Department of East Asian Studies at NYU[20]

Solo exhibitions
  • 2014「Colorful Rebellion –Seventh nightmare-」(Kianga Ellis Projects, New York February 28, 2014 – March 29, 2014) (Young At Art Museum, Miami July 12, 2014 – January 5, 2015) (Padiglione Visconti, Italy April 14, 2015 – April 19, 2015) (Terrada T-Art Gallery, Tokyo December 18 – 27, 2015) (Tropenmuseum , Amsterdam September 28, 2018 – September 1, 2019)[21]
  • 2015「TRUE COLORS」(T-Art Gallery, Tokyo)[22]
  • 2016 「TRUE COLORS」(Ronin Gallery, New York)[23]
  • 2017 「Point-Rhythm World -Monet's Microcosm- “」(POLA Museum of Art)[24]
  • 2017 「YOUR COLORS」(ROPPONGI HILLS A/D GALLERY)[25]
  • 2019 「FOREVER COLORS」(ROPPONGI HILLS A/D GALLERY)[26]

Group exhibitions
  • December 6, 2014  Time After Time Capsule in Miami[27]
  • May 3, 2015  Time After Time Capsule in NYC / Dag Hammarskjold Plaza[28][29]
  • November 13, 2015 – May 2016  Time After Time Capsule NY Hello Kitty meets Seattle / EMP Museum[30]
  • April 13–16 2016 Time After Time Capsule in Washington, D.C. / Japan Bowl , National Cherry Blossom Festival[31]
  • July 3, 2016  Time After Time Capsule in London / Camden Market North Yard[32][33]
  • July 7–10, 2016   Time After Time Capsule in Paris / Japan Expo[34]
  • July 23–24, 2016    Time After Time Capsule in San Francisco/J-POP SUMMIT[35]
  • November 26, 27, 2016  Time After Time Capsule in Singapore / Anime Festival Asia[36]
  • Nov 1, 2016 – Jan 29, 2017  Time After Time Capsule in Los Angeles / Japanese American National Museum[37]
  • May 14, 2017  Time After Time Capsule in NYC vol.2 / Japan Day at Central Park[38]
  • Oct. 13, 2017 – Ma 18, 2018  Time After Time Capsule in Alaska / ”The Art of Fandom” at Anchorage Museum[39]
  • November 26, 2017   Time After Time Capsule in Cape Town, South Africa / V&A Water Front[40]
  • November 30, 2017  Time After Time Capsule in Luanda , Republic of Angola / Angola National School of Arts
  • January 13, 2018   Time After Time Capsule in La Paz , Bolivia / Cinemateca Boliviana[41]
  • January 20, 2018  Time After Time Capsule in Sao Paulo , Brazil / Japan House[42]
  • 2017「The Doremon Exhibition TOKYO 2017」Mori Arts Center Gallery, Tokyo[43]
  • 2019「Gaping Hole Secret」Reborn Art Festival 2019[44]
  • 2020「Primal Pop (Pac-Man Mix)」The Museum of Pac-Man Art, Tokyo[45]
  • 2020「Gaping Hole Secret」Kurkku Fields, Japan[46]

References
  1. "Sebastian Masuda's "True Colors" Art Exhibition Opens To The Public in Tokyo – Tokyo Fashion". December 26, 2015. Retrieved April 13, 2021.
  2. Kelts, Roland (March 13, 2014). "Masuda's mission to take Harajuku art global". The Japan Times. Retrieved April 13, 2021.
  3. Dazed (June 26, 2014). "Kawaii champion Sebastian Masuda invites us in". Dazed. Retrieved September 3, 2021.
  4. Dazed (November 23, 2012). "6%DOKIDOKI studio visit". Dazed. Retrieved September 3, 2021.
  5. Kelts, Roland (March 13, 2014). "Sebastian Masuda's mission to take Harajuku art global". The Japan Times. Retrieved August 31, 2021.
  6. "Kawaii Somen noodles in colorful box with art by Sebastian Masuda". Japan Today. July 16, 2021. Retrieved August 31, 2021.
  7. Thomas, Samuel (July 2, 2013). "Let's talk 100 percent kawaii!". The Japan Times. Retrieved April 10, 2021.
  8. "6% Dokidoki". Time Out Tokyo. January 8, 2016. Retrieved September 3, 2021.
  9. Bayle, Alfred (September 4, 2018). "WATCH: Conan O'Brien dresses up Harajuku style in Japan". INQUIRER.net. Retrieved September 3, 2021.
  10. "6% DOKIDOKI". The COMM. June 10, 2019. Retrieved September 3, 2021.
  11. "iTunes各国で話題に！ きゃりーぱみゅぱみゅ＆増田セバスチャン『PONPONPON』PVのこだわり ｜ ガジェット通信 GetNews". ガジェット通信 GetNews (in Japanese). August 9, 2011. Retrieved September 3, 2021.
  12. "sebastian masuda brings chromatic craziness to kawaii monster cafe". designboom | architecture & design magazine. August 7, 2015. Retrieved April 13, 2021.
  13. "Tokyo's Kawaii Monster Cafe". Atlas Obscura. Retrieved April 13, 2021.
  14. "Kim & Kourtney Kardashian Went to the Most Instagrammable Ice Cream Parlor in Japan". PEOPLE.com. Retrieved September 3, 2021.
  15. Wang, Chris Gallagher, Irene (February 1, 2021). "Psychedelic hues of Tokyo's 'kawaii' cafe doused by pandemic". Reuters. Retrieved September 3, 2021.{{cite news}}: CS1 maint: multiple names: authors list (link)
  16. "Miracle Gift Parade | サンリオピューロランド". www.puroland.jp (in Japanese). Retrieved April 24, 2021.
  17. Dazed (June 26, 2014). "Kawaii champion Sebastian Masuda invites us in". Dazed. Retrieved April 10, 2021.
  18. "Japan Cultural Envoy Official Website".
  19. "Japan Cultural Envoy Sebastian Masuda to Visit Anchorage". Ministry of Foreign Affairs of Japan. Retrieved April 24, 2021.
  20. "Sebastian Masuda – PAST VISITING SCHOLARS -Department of East Asian Studies – NYU".
  21. "インスタレーション作品「"Colorful Rebellion" –Seventh Nightmare-」(2014)". 増田セバスチャン[Sebastian Masuda] OFFICIAL WEBSITE (in Japanese). March 3, 2014. Retrieved August 31, 2021.
  22. "Sebastian Masuda's "True Colors" Art Exhibition Opens To The Public in Tokyo – Tokyo Fashion". December 26, 2015. Retrieved September 3, 2021.
  23. "True Colors: Sebastian Masuda". Ronin Gallery.
  24. "Point-Rhythm World 2018 -Monet's Microcosm- | POLA Museum of Art". Retrieved August 31, 2021.
  25. "Sebastian Masuda "YOUR COLORS" | Roppongi Hills Museum / Observatory". art-view.roppongihills.com. Retrieved August 31, 2021.
  26. "Masuda Sebastian "Forever Colors" | Roppongi Hills Museum / Observatory". art-view.roppongihills.com. Retrieved August 31, 2021.
  27. "Sebastian Masuda To Debut Kawaii Time Capsule During Art Basel Miami – Tokyo Fashion". Retrieved August 31, 2021.
  28. Hersh, Anne (May 8, 2015). "Hello Kitty Time Capsule | Friends of Dag Hammarskjold Plaza". Retrieved August 31, 2021.
  29. Foreman, Liza (May 12, 2015). "Why Has a Giant 'Hello Kitty' Just Landed in New York?". The Daily Beast. Retrieved August 31, 2021.
  30. "See all things Hello Kitty at EMP's new exhibit". HeraldNet.com. November 13, 2015. Retrieved August 31, 2021.
  31. "Giant Domo-kun Joins Sebastian Masuda's Project, Time After Time Capsule! | Fashion News | Tokyo Otaku Mode (TOM) Shop: Figures & Merch From Japan". otakumode.com. April 28, 2016. Retrieved August 31, 2021.
  32. "This Cute Japanese Fad Is About To Invade London". Londonist. July 12, 2016. Retrieved August 31, 2021.
  33. "Sebastian Masuda, one of the ringleaders of Japan's kawaii culture, is bringing a time capsule to London | Culture24". www.culture24.org.uk. Retrieved August 31, 2021.
  34. tokyoatparis (July 26, 2016). "Entretien avec Sebastian MASUDA @ Japan Expo". Tokyo@Paris (in French). Retrieved September 3, 2021.
  35. "Asia Pacific Arts: JPOP Summit 2016 with Sebastian Masuda". asiapacificarts.usc.edu. Retrieved August 31, 2021.
  36. hermes (December 22, 2016). "Ambassador of all things kawaii". The Straits Times. Retrieved August 31, 2021.
  37. "Time After Time Capsule | Japanese American National Museum". www.janm.org. Retrieved August 31, 2021.
  38. Susan (May 10, 2017). "Japan Day @ Central Park". JapanCulture•NYC. Retrieved September 3, 2021.
  39. "The Art of Fandom". Anchorage Museum. Retrieved August 31, 2021.
  40. "Time After Time Capsule". Cape Town Travel. Retrieved September 3, 2021.
  41. "【Conferencia y taller del Sr. Sebastian Masuda, Embajador de la Cultura Japonesa y Promotor de Cultura Kawaii】". Ministry of Foreign Affairs of Japan (in Spanish). Retrieved August 31, 2021.
  42. ABCdoABC, Portal do. "Time after time capsule – a cápsula do tempo de Sebastian Masuda". www.abcdoabc.com.br (in Brazilian Portuguese). Retrieved August 31, 2021.
  43. "THE ドラえもん展 KYOTO 2021". THE ドラえもん展 KYOTO 2021 (in Japanese). Retrieved August 31, 2021.
  44. "増田セバスチャンによるナイトイベント「ぽっかりあいた穴の秘密：秘密のはなし」". Reborn-Art Festival 2019 (in Japanese). Retrieved August 31, 2021.
  45. "The Museum of PAC-MAN Art, tokyo│ The Official Site for PAC-MAN - Video Games & More". The Museum of PAC-MAN Art, tokyo│ The Official Site for PAC-MAN - Video Games & More (in Japanese). Retrieved August 31, 2021.
  46. "「"自然と食の大冒険" FOOD ADVENTURE 」を2020年8月7日( 金 )より開催。 タイニーハウスの宿泊プランや、新作アート公開も同時スタート！". KURKKU FIELDS（クルックフィールズ）– 人と農と食とアート - (in Japanese). August 21, 2020. Retrieved August 31, 2021.
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