Selena

Selena Quintanilla was born on April 16, 1971, in Lake Jackson, Texas.[11] She was the youngest child of Marcella Ofelia Quintanilla (née Samora), who had Cherokee ancestry,[12] and Abraham Quintanilla Jr., a Mexican American former musician.[13] The obstetrician-gynecologist at her birth was future House of Representatives member Ron Paul.[14] Selena was raised as a Jehovah's Witness.[15] Quintanilla Jr. noticed her musical abilities when she was six years old. He told People magazine, "Her timing, her pitch were perfect, I could see it from day one". In 1980, Quintanilla Jr. opened his first Tex-Mex restaurant in Lake Jackson, Papa Gayo's, where Selena and her siblings Abraham III (on bass guitar) and Suzette Quintanilla (on drums) would often perform.[16] The following year, the restaurant was forced to close after a recession caused by the 1980s oil glut. The family declared bankruptcy and were evicted from their home.[16][17] They settled in Corpus Christi, Texas; Quintanilla Jr. became manager of the newly formed band Selena y Los Dinos and began promoting it.[5][16][18] They needed the money and played on street corners, weddings, quinceañeras, and fairs.[16][19]

As her popularity as a singer grew, the demands of Selena's performance and travel schedule began to interfere with her education. Her father took her out of school when she was in the eighth grade.[20] Her teacher Marilyn Greer disapproved of Selena's musical career. She threatened to report Quintanilla Jr. to the Texas Board of Education, believing the conditions to which Selena was exposed were inappropriate for a girl her age. Quintanilla Jr. told Greer to "mind her business". Other teachers expressed their concerns when they noticed how tired Selena appeared when she arrived at school.[21] At seventeen, Selena earned a high school diploma from the American School of Correspondence in Chicago[22] and was also accepted at Louisiana State University.[23] She enrolled at Pacific Western University, taking up business administration as her major subject.[24]

Quintanilla Jr. refurbished an old bus; he named it "Big Bertha" and the family used it as their tour bus. In the first years of touring, the family sang for food and barely had enough money to pay for gasoline.[25] In 1984, Selena recorded her first LP record, Selena y Los Dinos, for Freddie Records.[26] Despite wanting to record English-language songs, Selena recorded Tejano music compositions; a male-dominated, Spanish-language genre[27] with German influences[28] of polka, jazz, and country music, popularized by Mexicans living in the United States.[29]

Quintanilla Jr. believed that Selena should record musical compositions related to her heritage.[30] During the recording sessions for the album, Selena had to learn Spanish phonetically with guidance from her father.[31] In 1985, to promote the album, Selena appeared on the Johnny Canales Show, a popular Spanish-language radio program, on which she continued to appear for several years. Selena was discovered by musician Rudy Trevino, founder of the Tejano Music Awards, where she won the Female Vocalist of the Year award in 1987 and for nine consecutive years after.[32]

The band was often turned down by Texas music venues because of the members' ages and because Selena was their lead singer.[33] Her father was often told by promoters that Selena would never be successful because she was a woman in a genre historically dominated by men.[34] By 1988, Selena had released five more LP records; Alpha (1986), Muñequito de Trapo (1987), And the Winner Is... (1987), Preciosa (1988), and Dulce Amor (1988).[35]

Chris Pérez (pictured in 2012) and Selena began a relationship, despite her father's disapproval

José Behar of newly formed label EMI Latin Records, together with the new head of Sony Music Latin, watched Selena perform at the 1989 Tejano Music Awards. Behar was searching for new Latin acts and wanted to sign Selena to EMI's label Capitol Records, while Sony Music Latin offered Quintanilla Jr. twice Capitol's signing fee.[36] Behar thought he had discovered the "next Gloria Estefan" but his superior called Behar illogical because he had been in South Texas less than a week.[20][37] Quintanilla Jr. chose EMI Latin's offer because of the potential for a crossover album and wanted his children to be the first musicians to sign to the label.[38]

Before Selena began recording for her debut album, Behar and Stephen Finfer requested a crossover album for her.[39] She recorded three English-language compositions for the heads of EMI's pop division. Behar and Finfer's request for a crossover album was denied and Selena was told she needed a bigger fan base to sell such an album.[40] Behar thought EMI Records and the public did not believe that a Mexican American woman could have "crossover potential" after Charles Koppelman denied the project.[37]

Selena released her self-titled debut album on October 17, 1989. The singer recorded most of the songs at AMEN Studios in San Antonio, Texas; "Sukiyaki" and "My Love" were recorded at Sunrise Studios in Houston. Selena wrote "My Love" and wanted the song to be included on the album. Her brother A.B., became Selena's principal record producer and songwriter for most of her musical career,[41] though did not write the tracks "Sukiyaki", "Contigo Quiero Estar", and "No Te Vayas". "Sukiyaki" was originally recorded in Japanese in the 1960s by Kyu Sakamoto; Selena used a translation into Spanish of an English version of the song by Janice Marie Johnson.[42] Selena peaked at number seven on the US Billboard Regional Mexican Albums chart,[43] becoming Selena's first recording to debut on a national music chart. The album performed better than other recordings from other contemporaneous female Tejano singers.[44]

In the same year, Coca-Cola wanted Selena to become one of their spokespeople in Texas.[24] The jingle used in her first two commercials for the company was composed by A.B. and Chris Pérez—the latter of whom had joined Selena y Los Dinos several months earlier as the band's new guitarist.[45] Pérez began having romantic feelings for Selena, despite having a girlfriend in San Antonio.[46] After a trip down to Mexico with the band, Pérez thought it would be best for them both to distance themselves, but he found that impossible and chose to try to build a relationship with her.[47] They expressed their feelings for each other at a Pizza Hut restaurant and shortly afterward became a couple.[48][49] Pérez and Selena hid their relationship, fearing Quintanilla Jr. would try to break it up.[50][51]

Selena released her second studio album, Ven Conmigo, in September 1990. Three tracks from Ven Conmigo were released as singles; "Ya Ves", "La Tracalera", and "Baila Esta Cumbia".[52] The latter, a Tejano cumbia song, became one of Selena's most successful single. Its popularity grew in Mexico, where a compilation album bearing the single's name was released there, which was certified platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), denoting sales of 150,000 units.[53][54]

A registered nurse and fan named Yolanda Saldívar asked Quintanilla Jr. to start a fan club in San Antonio.[55] Saldívar had the idea after she had attended one of Selena's concerts. Quintanilla Jr. approved Saldívar's request; he believed the fan club would bring more exposure for the band. Saldívar soon became a close friend to Selena and the family; she was trusted and became the acting president of the fan club in 1991.[56] That same year, Salvadoran singer Álvaro Torres composed a duet he wanted to record with Selena. The song, "Buenos Amigos", was produced by Enrique Elizondo and was released on Torres' tenth studio album Nada Se Compara Contigo (1991).[57]

"Buenos Amigos" peaked at number one on the US Billboard Top Latin Songs chart, giving Selena her first number-one single. The song's music video earned Selena and Torres two nominations at the 1992 Billboard Music Awards.[58] The track was also nominated for Duo of the Year at the 1992 Tejano Music Awards.[59] Biographer Deborah Parédez wrote that the track enabled Selena to tour the west and east coasts of the United States.[60] According to John Lannert of Billboard magazine, "Buenos Amigos" was helped by increased airplay on regional Mexican and Tejano radio stations, which had previously dismissed Selena's recordings.[61]

Trademark logo used by Selena

Selena's sister Suzette claimed to caught Selena and Pérez flirting with each other and immediately informed their father.[62][lower-alpha 2] Quintanilla Jr. took Pérez off the bus and told him his relationship with Selena was over.[63] Selena and Pérez continued their relationship despite Quintanilla Jr's disapproval;[64][65] Selena's mother Marcella approved of their relationship.[66] Quintanilla Jr. saw Selena and Pérez romantically together on the bus after he informed them of his disapproval; he pulled over and an argument between him and Selena ensued. He called Pérez a "cancer in my family" and threatened to disband the group if they continued their relationship.[67]

Selena and Pérez relented; Quintanilla Jr. fired Pérez from the band and prevented Selena from leaving with him.[68] After his dismissal, Pérez and Selena secretly continued their relationship. On the morning of April 2, 1992, Selena and Pérez decided to elope, believing Quintanilla Jr. would never approve of their relationship.[67][69] Selena thought her father would have to accept them if they were married and would not have to hide their feelings for each other. Within hours of their marriage, the media announced the couple's elopement.[70]

Selena's family tried to find her; Quintanilla Jr. did not take the news well and alienated himself for some time.[70] Selena and Pérez moved into an apartment in Corpus Christi.[71] In interviews, Quintanilla Jr. expressed how he feared Pérez could be a machista (Spanish for a male chauvinist), who would force Selena to end her career and music goals, a move that prevented Quintanilla Jr. to accept Pérez as being suitable for Selena at the time.[72] Quintanilla Jr. later approached Pérez, apologized, accepted the marriage, and took Pérez back into the band.[73]

A month after her elopement, Selena released her third studio album, Entre a Mi Mundo, in May 1992. The album was critically acclaimed as her "breakthrough album".[74][75][76] The recording peaked at number one on the US Billboard Regional Mexican Albums chart for eight consecutive months;[77] it was certified 10× platinum by the RIAA for sales of 600,000 album-equivalent units,[78] while in Mexico, the album sold 385,000 units.[79] Entre a Mi Mundo became the first Tejano album by a female artist to sell over 300,000 copies.[lower-alpha 3]

Selena was booked for a high-profile border press tour in Monterrey, Mexico, with music media figures in a meet-and-greet conference. At the time, Tejanos were looked down on as "hayseed pochos" among Mexican citizens. The singer's Spanish was far from fluent;[81] EMI Latin executives were "terrified" about the singer's limited Spanish during the press conference for the album in Mexico.[82] According to Patoski, Selena "played her cards right" during the conference and won over the Mexican media after newspapers hailed her as "an artist of the people". The newspapers found her to be a refreshing change from Mexican telenovela actors "who were fair-skinned, blond-haired, and green-eyed."[83]

After her publicity press, Selena was booked to play at several concerts throughout Mexico, including a performance at Festival Acapulco in May 1993, which garnered her critical acclaim.[84] Her performance in Nuevo Leon on September 17, 1993, was attended by 70,000 people, garnering her the title of the biggest Tejano act in Mexico.[83] The album produced four singles; "Como la Flor", "¿Qué Creías?", "La Carcacha", and "Amame". "Como la Flor" became Selena's signature recording;[85] it was critically acclaimed by music critics as a career launcher for Selena.[86]

"Como la Flor" helped Selena to dominate the Latin music charts and become immensely popular in Mexico—where Mexican-Americans were generally not liked among citizens—which was well received by critics.[87] The track was nominated for Song of the Year at the 1993 Tejano Music Awards.[88] The single peaked at number six on the US Billboard Top Latin Songs chart.[89] In 1994, Entre a Mi Mundo ranked as the second best-selling regional Mexican album of all-time.[90]

Selena released Live! a year after Entre a Mi Mundo; it was recorded during a free concert at the Memorial Coliseum in Corpus Christi, on February 7, 1993.[91] The album included previously released tracks that were sung live and three studio recordings; "No Debes Jugar", "La Llamada", and "Tú Robaste Mi Corazón"—a duet with Tejano musician Emilio Navaira. The tracks "No Debes Jugar" and "La Llamada" peaked within the top five on the US Billboard Top Latin Songs chart.[92] Live! won the Grammy Award for Best Mexican/American Album at the 36th Grammy Awards.[80]

In May 1994, Live! was named Album of the Year by the Billboard Latin Music Awards.[93] At the 1994 Tejano Music Awards, Live! won Album of the Year,[94] while at the 1994 Lo Nuestro Awards, it was nominated for Regional Mexican Album of the Year.[95] Live! was certified gold by the RIAA for shipments of 500,000 copies, while in Mexico it sold 250,000 units.[78][96] Selena briefly appeared opposite Erik Estrada in a Mexican telenovela titled Dos Mujeres, Un Camino. In 1995 she entered negotiations to star in another telenovela produced by Emilio Larrosa. She appeared in two episodes, which garnered record ratings for the series.[55]

The logo used by Selena for her boutiques

Aside from music, in 1994 Selena began designing and manufacturing a line of clothing; she opened two boutiques called Selena Etc., one in Corpus Christi and the other in San Antonio. Both were equipped with in-house beauty salons.[97] By the end of 1994, Selena Etc. had held two fashion shows to showcase their clothing line. Selena (alongside her band, Selena y Los Dinos) held a concert after Selena Etc.'s second fashion show on December 3, 1994, at the Hemisfair Arena in San Antonio. She was in negotiations to open more stores in Monterrey, Mexico, and Puerto Rico.[98] Saldívar managed both boutiques after the Quintanilla family were impressed with the way she managed the fan club.[99]

Hispanic Business magazine reported that the singer earned over five million dollars from these boutiques.[100] She was ranked among the twentieth-wealthiest Hispanic musicians who grossed the highest income in 1993 and 1994.[101] Selena released her fourth studio album, Amor Prohibido, in March 1994. The recording debuted at number three on the US Billboard Top Latin Albums chart[102] and number one on the US Billboard Regional Mexican Albums charts.[103] After peaking at number one on the Top Latin Albums, the album remained in the top five for the rest of the year and into early 1995.[104]

Amor Prohibido became the second Tejano album to reach year-end sales of 500,000 copies, which had previously only been accomplished by La Mafia.[105][106] It became one of the best-selling Latin albums in the United States.[107][108] Amor Prohibido spawned four number-one singles; the title track, "Bidi Bidi Bom Bom", "No Me Queda Más", and "Fotos y Recuerdos".[lower-alpha 4] Amor Prohibido was among the best selling U.S. albums of 1995,[111] and has been certified 36× platinum by the RIAA for sales of 2.16 million album-equivalent units in the United States.[78] The album was named on Tom Moon's list of the 1,000 Recordings to Hear Before You Die: A Listener's Life List (2008).[112]

Amor Prohibido popularized Tejano music among a younger and wider audience than at any other time in the genre's history.[113][114] The two singles, "Amor Prohibido" and "No Me Queda Más", were the most successful US Latin singles of 1994 and 1995, respectively.[115][116] The album's commercial success led to a Grammy nomination for Best Mexican/American Album at the 37th Grammy Awards in 1995.[117] It won Record of the Year at the 1995 Tejano Music Awards[94] and Regional/Mexican Album of the Year at the 1995 Lo Nuestro Awards.[105] Selena was named "one of Latin music's most successful touring acts" during her Amor Prohibido tour.[118]

After Amor Prohibido's release, Selena was considered "bigger than Tejano itself", and broke barriers in the Latin music world.[119] She was called the "Queen of Tejano Music" by many media outlets.[lower-alpha 5] Billboard magazine ranked Amor Prohibido among the most essential Latin recordings of the past 50 years[126] and included it on its list of the top 100 albums of all-time.[127] In 2017, NPR ranked Amor Prohibido at number 19 on their list of the 150 greatest albums made by women.[128] Sales of the album and its titular single represented Tejano music's first commercial success in Puerto Rico.[119] Selena recorded a duet titled "Donde Quiera Que Estés" with the Barrio Boyzz, which was released on their album of the same name in 1994. The song reached number one on the Top Latin Songs chart,[129] which enabled Selena to tour in New York City, Argentina, Puerto Rico, the Dominican Republic, and Central America, where she was not well known.[130][131]

In late 1994, EMI chairman Charles Koppelman decided Selena had achieved her goals in the Spanish-speaking market. He wanted to promote her as an English-language solo pop artist. Selena continued touring while EMI began preparing the crossover album, engaging Grammy Award-winning composers.[132] By the time Selena performed to a record-breaking, sold-out concert at the Houston Astrodome in February 1995, work had already begun on her crossover album.[132] In 1995, she made a cameo appearance in Don Juan DeMarco, which starred Marlon Brando, Johnny Depp, and Faye Dunaway.[133]

Selena's grave at Seaside Memorial Park in Corpus Christi, Texas

On April 1, Bayfront Plaza in Corpus Christi held a vigil which drew 3,000 fans.[153][154] During the event, it was announced that a public viewing of the casket would be held at the Bayfront Auditorium the following day. Fans lined up for almost a 1 mile (1.6 km).[153] An hour before the doors opened, rumors that the casket was empty began circulating, which prompted the Quintanilla family to have an open-casket viewing.[155][156] About 30,000 to 40,000 fans passed by Selena's casket.[156][157][158] More than 78,000 signed a book of condolence.[159] Flowers for the casket viewing were imported from The Netherlands. At the request of Selena's family, video and flash photography was banned.[160]

On April 3, 1995, six hundred guests—mostly family members—attended Selena's burial at Seaside Memorial Park in Corpus Christi, Texas,[161] which was broadcast live by a Corpus Christi and San Antonio radio station without the consent of her family. A Jehovah's Witness minister from Lake Jackson preached in English, quoting Paul the Apostle's words in 1 Corinthians 15. Hundreds of people began circling the area in their vehicles.[162] Among the celebrities who attended Selena's funeral were Roberto Pulido, Bobby Pulido, David Lee Garza, Navaira, Laura Canales, Elsa Garcia, La Mafia, Ram Herrera, Imagen Latina, and Pete Astudillo.[163] A special mass held the same day at Los Angeles Sports Arena drew a crowd of 4,000.[164]

Selena's murder had a widespread impact. Reactions to her death were compared to those following the deaths of musicians John Lennon and Elvis Presley and that of U.S. president John F. Kennedy.[80][165] Major television networks interrupted their regular programming to break the news—Tom Brokaw referred to Selena as "The Mexican Madonna".[166] Her death was front-page news in The New York Times for two days.[167] Many vigils and memorials were held in her honor, and radio stations in Texas played her music non-stop.[168] Her funeral drew 60,000 mourners, many of whom traveled from outside the United States.[168]

The news struck the Hispanic community extremely hard. Many fans traveled thousands of miles to see Selena's house and boutiques, and the crime scene.[169][170] By mid-afternoon, police were asked to form a detour because a line of cars began backing up traffic from the Quintanillas' houses.[171] Among the celebrities who contacted the Quintanilla family to express their condolences were Gloria Estefan, Celia Cruz, Julio Iglesias, and Madonna.[172] Other celebrities—including Stefani Montiel, Jaime DeAnda (of Los Chamacos), and Shelly Lares—appeared on radio stations to express their thoughts about Selena's death.[173]

An issue of People magazine was released several days after her murder. Its publishers believed interest would soon wane. They released a commemorative issue within a week when it became clear it was growing. The issue sold nearly a million copies,[174] selling the entire first and second print runs within two weeks. It became a collector's item, a first in the history of People. Betty Cortina, an editor of People, told Biography they never had an issue that was completely sold out; "it was unheard of". In the following months, the company released People en Español aimed at the Hispanic market, due to the success of the Selena issue.[175] This was followed by Newsweek en Espanol and Latina magazine.[176]

A few days later, Howard Stern mocked Selena's murder and burial, poked fun at her mourners, and criticized her music. Stern said, "This music does absolutely nothing for me. Alvin and the Chipmunks have more soul ... Spanish people have the worst taste in music. They have no depth." Stern's comments outraged and infuriated the Hispanic community in Texas.[177] Stern played Selena's songs with gunshots in the background on his show.[178][179] After a disorderly conduct arrest warrant was issued in his name, Stern made an on-air statement, in Spanish, saying his comments were not made to cause "more anguish to her family, friends and those who loved her".[180][181] Stern was not formally charged. The League of United Latin American Citizens boycotted Stern's show, finding his apology unacceptable.[182]

Texas retailers removed any products that were related to Stern, while Sears and McDonald's sent a letter stating their disapproval of Stern's comments to the media because some fans believed the companies sponsored Stern's show.[183] Within a week, on NBC's The Tonight Show with Jay Leno, Stern and Robin Quivers (his co-host) were asked whether Stern's remarks about Selena were acceptable. Quivers decided not to talk about the situation to avoid arguing with Stern. When Linda Ronstadt—a pop singer of Mexican-American heritage—appeared on the show, she and Quivers argued when Ronstadt defended Selena.[184]

On April 12, 1995, two weeks after Selena's death, George W. Bush, governor of Texas at the time, declared her birthday, April 16, Selena Day in the state.[24][185] He said Selena represented "the essence of south Texas culture."[186] Some European Americans in Texas wrote to the editor of the Brazosport Facts during April and May, asking what the big deal was; some were offended that Selena Day fell on Easter. Others said, "Easter is more important than Selena Day", and that they believed people should let Selena rest in peace and continue with their lives.[187] Mexican Americans in Texas wrote vociferously to the newspaper. Some said others were too critical of Selena Day, and should not have responded so rudely.[188]

In October 1995, a Houston jury convicted Saldívar of first-degree murder and she was sentenced to life in prison with the possibility of parole after 30 years in 2025.[189] Life with the possibility of parole was the maximum prison term allowed in Texas that could be imposed at the time.[190] In 2002, under a judge's order, the gun used to kill Selena was destroyed and the pieces were thrown into Corpus Christi Bay.[191][192] Fans and historians disapproved of the decision to destroy the gun, saying the event was historical and the gun should have been in a museum.[24]

In the months following her death, several honors and tributes were erected. Several proposals were made, such as renaming streets, public parks, food products,[282] and auditoriums.[283] Two months later, a tribute was held at the 1995 Lo Nuestro Awards.[284] The Spirit of Hope Award was created in Selena's honor in 1996;[285] it was awarded to Latin artists who participated in humanitarian and civic causes.[286] On March 16, 2011, the United States Postal Service released a "Latin Legends" memorial stamp to honor Selena, Carlos Gardel, Tito Puente, Celia Cruz, and Carmen Miranda.[287] In February 2014, the Albany, New York Times Union named her one of "100 Coolest Americans in History".[288] In 1998 Selena was commemorated with a museum.[60]

In 1995, Selena was inducted into the Billboard Latin Music Hall of Fame,[289] the Hard Rock Cafe's Hall of Fame,[108] and the South Texas Music Hall of Fame.[98] In 2001 she was inducted into the Tejano Music Hall of Fame.[219] In 2017, she received a star on the Hollywood Walk of Fame.[290] The unveiling ceremony of her star was attended by around 4,500 fans, which was the largest-ever crowd for an unveiling ceremony at the Hollywood Walk of Fame.[291] She was named one of the 20 most influential Texans of all time by author Laurie Jasinski.[98] She was ranked fifth of the "100 most influential Latin musicians of the 20th century" according to the Orange County Register.[292] The singer has been given many epithets by media outlets, including the "Queen of Cumbia",[293] the "Chicana Elvis",[294] the "Queen of hybrid pop culture", the "Hispanic Marilyn Monroe",[202] the "Tupac Shakur of Latin music",[295] the "Corpus Christi queen",[296] and the "people's princess".[297][298] Media have compared Selena's fashion sense to that of Madonna more times than any other celebrity.[4][5][6][299]

In 1995, Mexican actress Salma Hayek was chosen to portray Selena in a biopic produced by the Quintanilla family and Warner Bros.[300] However, Hayek turned down the role as she felt it was "too early" to base a film on Selena, and that it would be emotional since Selena's death was still being covered on American television.[301][302] Over 21,000 people auditioned for the title role, becoming the second largest audition since the search for Scarlett O'Hara in Gone with the Wind (1939).[303][304] Puerto Rican-American actress Jennifer Lopez replaced Hayek, which initially drew criticism because of Lopez's Puerto Rican ancestry, but after seeing her performance, fans changed their views.[305] Gregory Nava directed the film, which was released on March 21, 1997. Selena opened in 1,850 theaters worldwide and grossed $11,615,722, making it the second-highest-grossing film debut that week. With a production budget of $20 million, the film grossed $35 million in the U.S.[306] The film was a commercial and critical success[307] and is often cited by critics as Lopez's breakthrough role.[254][308] Lopez rose into pop culture, for which the film's success was credited.[309]

In 1999, a Broadway-bound musical titled Selena was scheduled to premiere in San Antonio in March 2000 to commemorate the fifth anniversary of her murder. Broadway producers Tom Quinn, Jerry Frankel, Peter Fitzgerald, and Michael Vega staged the musical,[310] and Edward Gallardo wrote the show's book and lyrics. Fernando Rivas composed the show's songs. In 2000, Selena Forever was first produced; the show embarked on a 30-city U.S. tour with a budget of over US$2 million.[310] After a national casting call, producers chose Veronica Vasquez to portray Selena; Vasquez alternated in the role with Rebecca Valdez.[311] The musical previewed on March 21, and opened on March 23 at the San Antonio Municipal Auditorium.[312]

Selena's family and her former band, Los Dinos, held a tribute concert on April 7, 2005, a week after the 10th anniversary of her murder. The concert, titled Selena ¡VIVE!, was broadcast live on Univision and achieved a 35.9 household rating. It was the highest-rated and most-viewed Spanish-language television special in the history of American television. The special was also the number-one program in any language among adults ages 18 to 34 in Los Angeles, Chicago, and San Francisco; it tied for first in New York, beating that night's episode of Fox's reality show American Idol.[313] Among Hispanic viewers, Selena ¡VIVE! outperformed Super Bowl XLV and the telenovela Soy tu dueña during the "most-watched NFL season ever among Hispanics".[314][315]

In January 2015, it was announced that a two-day annual event called Fiesta de la Flor would be held in Corpus Christi for Selena by the Corpus Christi Visitors Bureau. Musical acts for the first annual event included Kumbia All-Starz, Chris Pérez, Los Lobos, Jay Perez, Little Joe y la Familia, Los Palominos, Stefani Montiel of Las 3 Divas, Girl in a Coma's Nina Diaz, Las Fenix, and The Voice contestant Clarissa Serna.[316][317][318] The event raised $13 million with an attendance of 52,000 people, 72% of whom lived outside of Corpus Christi. The event sparked interest from people in 35 states and five different countries including Mexico, Brazil, and Ecuador.[319]

On August 30, 2016, a wax statue of Selena was unveiled at Madame Tussauds Hollywood.[320] In October 2016, MAC Cosmetics released a limited edition Selena makeup line after On Air with Ryan Seacrest senior producer Patty Rodriguez started a petition for the company to do so and it garnering over 37,000 signatures.[321] It became the best-selling celebrity line in cosmetic history.[322] She was inducted into the Texas Women's Hall of Fame at Texas Woman's University in October 2016.[323] An exhibit at the National Museum of American History in Washington, D.C. that ran in 2017, focused on Selena's influence in marketing. "Due to her massive appeal to both general and Latino markets, advertisers began targeting specific demographics for the first time."[324]

Google honored Selena on October 17, 2017, with a musical doodle of her life.[325] On December 11, 2018, it was announced that a biographical television series based on Selena's life titled Selena: The Series would be released on Netflix in December 2020.[326] Actress Christian Serratos plays the leading role as Selena, which was shown in a teaser trailer in late 2019. The two-part series is being done with the participation of the Quintanilla family.[327] Selena: The Series is an American biographical drama streaming television series created by Moisés Zamora and starring Christian Serratos.[328] The first part of the series was released on Netflix on December 4, 2020.[329][330] The second and final part premiered on May 4, 2021.[331]

Forever 21 announced the launch of a clothing line celebrating her legacy named "Selena: The White Rose Collection", was released in 2019.[332]

In a 10-part podcast miniseries, Anything for Selena, broadcast in 2021 by WBUR and Futuro Media, Latina journalist Maria Garcia "goes on an intimate, revelatory quest to understand how Selena has become a potent symbol for tensions around race, class and body politics in the United States".[333] In the same year, Selena was posthumously presented with the Grammy Lifetime Achievement Award which her family received on the artist's behalf.[334]

Mirador de la Flor (English: Lookout of the Flower)[335] is Selena's own life-size bronze statue monument in Corpus Christi, Texas, sculpted by H. W. "Buddy" Tatum and unveiled in 1997.[336] About 30,000 people from around the world visit this monument every year.[337] While the monument has remained a popular tourist attraction, the construction of the statue met some resistance from the local community. Dusty Durrill, a local philanthropist, financed the construction of the monument with support from local community leaders.[338]

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