Serengeti Eyewear

Serengeti Eyewear is a sunglasses line owned by Bollé Brands. Their main focus is eye protection, of which the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.

For other uses, see Serengeti (disambiguation).
Serengeti Eyewear
TypeSubsidiary
Founded1983
FounderCorning Incorporated
Headquarters
9200 Cody, Overland Park, Kansas - United States
Key people
Zaki Mustafa
ProductsEyewear and sunglasses
OwnerBollé Brands
Number of employees
52
Websitewww.serengeti-eyewear.com

History

The brand was developed by Corning. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management.[1] With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.[2]

The Serengeti brand was acquired by Bushnell in September 2000. Bollé, Cébé and Serengeti were part of Vista Outdoor's acquisition of Bushnell in 2013. In July 2018, Vista Outdoors announced it had reached an agreement with a European private equity fund to sell the Bollé, Cébé and Serengeti eyewear brands.[3]

Technology and design

Serengeti sunglasses include tinted photochromic and polarized lenses.[4]

Tucker Viemeister designed aviator style sunglasses in sepia tones for Serengeti in the 1980s.[5]

References
  1. Donald W. Huffmire, Jane D. Holmes (2006), Handbook of effective management, Libraries Unlimited, p. 149, ISBN 9780899309231
  2. Thornberry, De Neal (2006), Lead like an entrepreneur, McGraw-Hill Professional, p. 198, ISBN 9780072262353
  3. Vilaboy, Martin (2018-07-09). "Vista Announces Sale of Bollé, Cébé, Serengeti Brands". Inside Outdoor Magazine. Retrieved 2020-10-27.
  4. Elves, Joanne (19 March 2016). "xSunglasses adapt to light conditions to reduce eye strain". The Globe and Mail. Retrieved 8 August 2017.
  5. Kennedy, Pagan (3 August 2012). "Who Made Those Aviator Sunglasses?". The New York Times Magazine. Retrieved 8 August 2017.
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