Sermo

Sermo (which is named after the Latin word for “conversation”)[2] is a private social media network for physicians.

Sermo
Type of site
Social network
HeadquartersCambridge, Massachusetts[1]
URLwww.sermo.com
Users800,000

History

Sermo was founded by physician Daniel Palestrant in 2005[3] as an adverse effect reporting system, in response to what Palestrant considered failures in the US healthcare system during Merck's 2004 Vioxx (Rofecoxib) recall.[4]

In 2007 Sermo raised $26.7 million and in 2011 it raised an additional $3.5 million.[3] The site developed into a discussion board covering a variety of non-clinical and clinical topics. In 2012, WorldOne, a data-collection company, bought Sermo,[5][6] and "Sermo" was rebranded to "SERMO" in 2014.[7] By 2019, “SERMO” had been changed back to “Sermo.”[8]

Following this, the community expanded from the US into 6 additional English-speaking countries, including Australia, Canada, Ireland, New Zealand, South Africa, and the United Kingdom.[9] In September, 2014 the community was also expanded to Spain and Mexico.[10] Sermo is both a social networking site and medical crowdsourcing entity for physicians to receive aid on the medical problems of their patients from other physicians.[11]

Community

In 2014, 3,500 patient cases were posted by doctors in the US. These cases were viewed 700,000 times and received 50,000 comments. The average patient case received a response within 1.5 hours and were marked as resolved within 24 hours.[12] The site has about 550,000 members,[13][14] with its membership including physicians from the US, UK, Canada, Australia, South Africa, Ireland, Spain, Mexico and New Zealand.[15] Sermo also conducts opinion polls on topics related to physician issues,[16] which have been cited publications including Forbes Magazine, The Washington Post, The New Orleans Times-Picayune,[17][18][19] and Time Magazine.[20]

Sermo claims to reach physicians in 150 countries.[21][22]

References

  1. "Doctors' online forum offers tips to Wall Street". The New York Times. May 30, 2007. Retrieved 13 February 2023.
  2. Woo, Robert (26 May 2015). "SERMO: The #1 Social Network for Doctors is Going International". BostInno. Retrieved 9 March 2023.
  3. "Sermo, After Raising $40M+, Bought by WorldOne For Undisclosed Sum". Xconomy. 19 July 2012.
  4. Smith, Aaron (17 November 2006). "A MySpace for physicians". CNNMoney.com. Retrieved 9 March 2023.
  5. Kutz, Erin (July 19, 2012). "Sermo, After Raising $40M+, Bought by WorldOne For Undisclosed Sum". Xconomy. Retrieved 18 January 2023.
  6. Bowman, Dan (July 20, 2012). "Sermo acquired by WorldOne". Fierce Healthcare. Retrieved 18 January 2023.
  7. "Big Changes to Come as Sermo and WorldOne Unify".
  8. Ravindranath, Mohana (2 August 2019). "Big week for rural telemedicine". Politico. Retrieved 9 March 2023.
  9. "Major medical crowdsourcing site opens in Canada". Canadian Healthcare Technology. July 16, 2015. Archived from the original on 2015-07-22. Retrieved 18 January 2023.
  10. Staff Writer (October 2015). "SERMO's Social Network for Doctors Expands to Spain, Mexico".
  11. Fred Pennic (22 May 2015). "Physician Save Patient's Life through Medical Crowdsourcing".
  12. "How A Social Network Can Help Dish Out a Diagnosis to Save a Life". Science Times.
  13. "Industry Briefs April 2016 | PM360".
  14. "How Online Medical Crowdsourcing Helped Save a Life". Physician's Weekly. 19 August 2015.
  15. "Major medical crowdsourcing site opens in Canada". Canadian Healthcare Technology. July 16, 2015. Archived from the original on 2015-07-22. Retrieved 18 January 2023.
  16. Charles Bankhead (7 January 2016). "OncoBreak: Fewer Cancer Deaths; End-of-Life Talks; Lighting Up Tumors".
  17. Dan Munro. "New Poll Shows Two-Thirds Of Doctors Reluctant To Share Health Data With Patients". Forbes.
  18. Sarah Kliff (15 June 2012). "Doctors are using electronic records more - but liking them less". Washington Post.
  19. "Measles outbreak: Some doctors won't see patients with anti-vaccine views". NOLA.com.
  20. Alexandra Sifferlin. "Poll: 92% of Doctors Say Measles Outbreak Due to Anti-Vax Parents". TIME.com.
  21. "Health Makers: Peter Kirk, 51, CEO of Sermo". EverydayHealth.com. 2022-10-11. Retrieved 2023-06-11.
  22. "Sermo Barometer Finds Oncologists Globally Want Seven More Minutes With Patients; Can ChatGPT Give Them That Time?". www.businesswire.com. 2023-06-06. Retrieved 2023-06-11.
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