Setapp

Setapp is a subscription-based service for macOS and iOS applications released by the Ukrainian software company MacPaw in 2017. It provides access to a growing collection of software from different developers for a fixed monthly fee.[1] App categories cover productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance. There are over 190 apps[2] in the Setapp subscription and 1 million users.[3]

Setapp
Developer(s)Setapp Ltd.
Stable release
Setapp (v2.7.8) / 17 November 2020 (2020-11-17)
Operating systemOS X 10.11 or higher
PlatformmacOS
Available inEnglish, French, German, Italian, Portuguese and Spanish
LicenseTrialware, Software as a service
Websitesetapp.com

History

Setapp launched in beta in November 2016,[4][5] and was officially released in January 2017.[6] In June 2017, Setapp reported having 10,000 subscribers[7] worldwide, mainly in the United States but with growing audiences in the United Kingdom, Germany, and France.[8] By November of that year, there were more than 200,000 trial users testing the service.[9]

In November 2019, Setapp launched Setapp for Teams, a service adjusted for teams' and organizations' use.[10]

Setapp launched an iOS version in August 2020.[2]

Business model

Setapp introduced a subscription model[11] for software usage akin to streaming services like Spotify and Netflix.[12][13][14] [15] Instead of paying a single price for a standalone application, users can use all the apps in the collection for a single monthly fee.[16]

The philosophy behind the initiative was to give users preselected, ready-to-use software that covers both generic and job-specific tasks. Applications on Setapp are automatically updated and contain no in-app purchases[17] or advertisements.

The main part of the revenue generated by Setapp is divided between app developers[18] based on app usage.

System requirements
  • macOS version:
    • El Capitan 10.11 (minimum) (current version 3.1.1 requires minimum Sierra 10.12; El Capitan 10.11 requires downloading 1.18.9 from the Internet Archive[19])
    • Sierra 10.12 and later (recommended; required to install iOS apps)
  • iOS apps have individual minimum requirements
  • 500 MB of free space for initial installation
  • Internet connection to install separate apps

Awards and recognition
  • Finalist at the 21st annual Interactive Innovation Awards in the New Economy category[20]
  • Awarded "Consumer Product of the Year" by Product Hunt at the 2017 Golden Kitty Awards[21]
  • Awarded "Best SaaS Product for Productivity" by SaaS Awards in 2019[22]

See also

References
  1. Tony Tran (18 July 2020). "Setapp Review: All Best Mac Apps In One Monthly Bundle".
  2. Tim Hardwick (11 August 2020). "Setapp Mac App Subscription Service Expands to iOS".
  3. Tim Hardwick (5 November 2019). "MacPaw Launches 'Setapp for Teams' Subscription App Store - MacRumors".
  4. TNW: Mattew Hughes (6 November 2016). "Setapp wants to be the Netflix of MacOS applications".
  5. Chris O'Brien (11 November 2016). "MacPaw wants to reinvent the Mac App Store experience with a subscription service called Setapp".
  6. Thorin Klosowski (25 January 2017). "Setapp, the Mac App Subscription Service, Is Now Live for Everyone".
  7. "Setapp At 5 Months: 10,000 Users and Better App Discovery". TidBITS. 2017-06-29. Retrieved 2021-06-06.
  8. Stepanenko, Yaroslav (2017-07-17). "Ultimate Guide to Product Localization". Medium. Retrieved 2021-06-06.
  9. Zac Hall (7 November 2017). "Setapp by the numbers: here's how the 'Netflix of apps' is doing so far".
  10. William Gallagher (4 November 2019). "MacPaw launches Setapp for Teams software subscription service public beta".
  11. AppleWorld.Today: Dennis Sellers (25 January 2017). "Setapp, a Mac app subscription service, launches".
  12. Jeff Gamet (7 December 2016). "Setapp Brings Netflix-style Downloads to Mac Apps - The Mac Observer".
  13. Mike Wuerthele (27 January 2017). "Hands On: New Setapp service brings subscription apps to the Mac".
  14. Henry T. Casey (7 December 2016). "Software for Rent: Meet Setapp, a Netflix for Mac Apps".
  15. Bob Levitus (3 July 2020). "Setapp, the Netflix of Mac apps, just keeps getting better".
  16. Erik Eckel (13 March 2017). "Setapp: Mac users' software purchases just got much easier - TechRepublic".
  17. Bryan M. Wolfe (4 November 2019). "Setapp for Teams: now everyone at work can share the best Mac apps".
  18. Juli Clover (25 January 2017). "New Mac App Subscription Service 'Setapp' Offers 60 Mac Apps for $9.99 Per Month - Mac Rumors".
  19. "SetApp Download Client 1.18.9". SetApp. Archived from the original (ZIP) on 2021-02-05. Retrieved 14 April 2022.
  20. "Interactive Innovation Awards - SXSW Conference & Festivals". SXSW. Archived from the original on 2018-03-28. Retrieved 13 March 2018.
  21. "Golden Kitty Awards Winners". Product Hunt. Retrieved 29 January 2018.
  22. "Best SaaS Product for Productivity (non-US)". The Cloud Awards & SaaS Awards. Retrieved 23 October 2019.
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