Shaa Wasmund

Shaa Lysa Wasmund MBE is a British businesswoman.

Early life

Wasmund was educated at City of London School for Girls and at the London School of Economics,[1] during which period she won a competition with Cosmopolitan magazine to interview the boxer Chris Eubank. During the interview Eubank invited Wasmund to become his assistant and manage his PR.[2] While still at university, she promoted Eubank in the 1990 Nigel Benn vs. Chris Eubank match.

Career

In 1994, Wasmund started her own PR firm which managed the launch of Dyson vacuum cleaners.[3][4]

Later, she became a founding director of the travel website Deckchair.[5] She then went on to launch lifestyle website "My kinda place" in 2000.[3] Seven years later, the site was sold to BSkyB.[5] In 2007, Wasmund established Bright Station Ventures,[5] an investment vehicle with $100 million of capital. In January 2009, Wasmund launched Smarta, a site providing information for entrepreneurs and small business owners.[5]

Wasmund was appointed Member of the Order of the British Empire (MBE) in the 2015 New Year Honours for services to business and entrepreneurship.[6][7]

Author

Wasmund has published multiple books including How to Fix Your Shit: A Straightforward Guide to A Better Life, Do Less > Get More - How to Work Smart and Live Life Your Way and Stop Talking, Start Doing - A Kick in the pants in six parts.

References
  1. "Shaa Wasmund: The boss who rolled with the punches". BBC News. 30 March 2014. Retrieved 28 June 2023.
  2. "How I Made It: Shaa Wasmund, founder of Mykindaplace.com". The Times. 1 March 2009. Archived from the original on 12 June 2011.
  3. "Leadership Week: MT meets entrepreneur Shaa Wasmund". www.managementtoday.co.uk.
  4. "Shaa Wasmund: Log on for shopping nirvana". The Independent. 3 September 2007. Archived from the original on 6 July 2022. Retrieved 1 August 2022.
  5. "Upcoming Launch: Smarta of serial entrepreneur Shaa Wasmund". The Next Women. 8 December 2008. Archived from the original on 15 August 2009. Retrieved 1 August 2022.
  6. "No. 61092". The London Gazette (Supplement). 31 December 2014. p. N25.
  7. 2015 New Year Honours List
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