Shawarmer

Shawarmer is a Middle Eastern quick-service restaurant chain specializing in Shawarma. Shawarmer opened its first branch in Riyadh in 1999 and is currently operating in 22 cities in Saudi with 116 branches. Shawarmer's concept revolves around innovating the traditional shawarma, and maintaining international quality standards to their offering, making Shawarmer one of the largest food industry companies in Saudi Arabia.[1]

Shawarmer
TypePrivate
IndustryFood industry
Founded1999 (1999)
FounderAbdulmohsen AlRabiah and Ahmed AlRasheed
HeadquartersRiyadh, Saudi Arabia
Websitewww.shawarmer.com

Awards

The company has received the following awards:

  • 2009 – Listed in Saudi Fast Growth 100.
  • 2010 – Listed in Saudi Fast Growth 100.
  • 2013 – Shawarmer management selected as Endeavor Entrepreneur and Ranked 3rd in the Forbes most innovative Saudi entrepreneurs.[2]
  • 2016 – Top 100 Saudi Brands Award (Al Watan newspaper).
  • 2017 – Marketing Pioneers Award.

Timeline
First branch in 1999

The following have been significant developments for the company:

  • 1999 – Shawarmer was founded and the first branch was opened.[3]
  • 2002 – Open first main street location.
  • 2003 – 5th Store milestone reached.
  • 2005 – 12th Store milestone reached and first non-traditional location opened.
  • 2008 – Expanded the first market outside of Riyadh and Jeddah – major brand overhaul and new re-engineered menu with a focus on multiple categories.
  • 2011 – 20th Store Milestone Reached, Started franchising in Yanbu and Khobar, changed menu structure and introduced LTOs.
  • 2019 – Opened its 100th restaurant.[4]

References
  1. "Shawarmer | شاورمر". shawarmer.com. Retrieved 2022-03-03.
  2. "تعرف على أبرز 10 رواد أعمال سعوديين بحسب قائمة فوربس". Digital.argaam.com (in Arabic). Retrieved 2017-04-26.
  3. "الوطن أون لاين ::: عمار بكار ::: حكايات لشباب رائعين يصنعون المستقبل". Alwatan.com.sa (in Arabic). Saudi Arabia. 2013-05-20. Retrieved 2017-04-25.
  4. "Shawarmer marks 20th year by opening 100th restaurant". Saudi Gazette. Saudi Arabia. 2019.
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