Shilav Group

Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.

History

Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "home delivery for new parents". The company was established in 1974 as a "one-stop-shopping" store for baby needs.

Shilav launched its Tiny Love line of developmental toys in 1993.[1] [2] [3] [4][5] Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.[3]

References
  1. Shilav apparel website Archived 2008-06-21 at the Wayback Machine, accessed April 25, 2010.
  2. Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.
  3. "Not just baby's play". ISRAEL21c. May 16, 2004. Retrieved 26 April 2010.
  4. Neiman, Rachel (July 24, 1996). "Article: Sitting Smartly". Jerusalem Post. Archived from the original on November 4, 2012. Retrieved 26 April 2010. But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the ...
  5. Cherney, Elena (December 15, 2002). "When Crawling Is Creeping ; Parents Embrace `Tummy Time' Activities As A Way To Stimulate Infants' Developmental Skills". South Florida Sun - Sentinel. Fort Lauderdale, Florida. p. 6.E. Retrieved 26 April 2010. Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features ...


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