Shore Fire Media

Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture.[1][2][3][4] According to Variety, at 21 nominations, Shore Fire Media had the largest number of Grammy Award nods of any public relations firm for the 60th Annual Grammy Awards in 2018.[5] In 2023, Shore Fire's clients had 43 Grammy nominations.[6]

Shore Fire Media
IndustryMarketing, Public Relations
FoundedBrooklyn, NY, US (1990)
FounderMarilyn Laverty
Headquarters
Brooklyn, New York
Nashville, Tennessee
Los Angeles, California
,
United States
Number of locations
3
WebsiteShoreFire.com

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.[7]

Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[8][9] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[10] She has had a long-standing relationship with musician Bruce Springsteen as his publicist.[11]

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[12]

In 2013,[1] 2014,[2] 2015,[3] 2018,[13] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms.[14] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm,[4] and was recognized again in 2023 for music and entertainment.[6]

In 2013, Shore Fire opened an office in Nashville, Tennessee.[15] In January 2018, Shore Fire opened an office in Los Angeles, California.[16]

In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire.[17]

References
  1. Kaminer, Michael (8 October 2013). "The Power 50 List: #10 Shore Fire Media". New York Observer.
  2. Kaminer, Michael (18 November 2014). "The PR Power List 2014: #28 Shore Fire Media". New York Observer.
  3. Kaminer, Michael; Bonazzo, John (16 December 2015). "The Observer's 2015 PR Power 50: #26 Shore Fire Media". New York Observer.
  4. Kaminer, Michael; Bonazzo, John (14 December 2016). "New York's Top Specialty PR Agencies". New York Observer.
  5. Aswad, Jem (6 December 2017). "Grammy Nominations 2018: Where the Ladies At? Insiders Weigh In". Variety. p. 26. Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
  6. Kaminer, Michael (21 December 2022). "PR Power List Honor Roll 2023". The Observer.
  7. Ciarallo, Joe (3 April 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". Adweek.
  8. Bannan, Karen J. (24 March 2003). "Marilyn Laverty". AdAge.
  9. "A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media". Cornell University. 30 October 2015.
  10. Halperin, Shirley (5 December 2016). "Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey". Billboard.
  11. Halperin, Shirley (7 March 2014). "Taylor Swift, Longtime Publicist Split". Billboard.
  12. "Billboard's Women In Music 2011: Marilyn Laverty". Billboard. 1 October 2011.
  13. Kaminer, Michael (14 December 2018). "The Most Powerful Entertainment and Media PR Firms of 2018". Observer.
  14. Kaminer, Michael (17 December 2019). "The Most Powerful PR Firms of 2019". Observer.
  15. "Shore Fire Media to Open Nashville Office". The Hollywood Reporter. 26 March 2013.
  16. "Shore Fire Media PR Firm Opens Los Angeles Office". Billboard. 19 January 2018.
  17. Eggertsen, Chris (3 December 2019). "Shore Fire Media, PR Firm for Bruce Springsteen & Kesha, Acquired by Dolphin Entertainment". Billboard.
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