ShortList

ShortList was a free weekly magazine published in London. Launched in 2007, it was published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women. Another publication, Shortlist Dubai, launched in March 2015.[2] The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure.[3] The magazine released its last issue on 20 December 2018.[4]

This article is about the magazine. For a narrowed list of candidates, see Short list. For other uses, see Short list (disambiguation).

ShortList
EditorJoe Mackertich[1]
CategoriesEntertainment, Motoring, Sport, Technology, Travel, Humour, Fitness, Fashion and Grooming
FrequencyWeekly
Circulation502,773 (ABC Jul – Dec 2017)
First issue20 September 2007
Final issue20 December 2018
CompanyShortList Media Ltd
CountryUnited Kingdom
LanguageEnglish
WebsiteShortList.com

History

ShortList was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as FHM and Loaded.[5]

Joe Mackertich, the current editor, states that "it’s important to me that people pick up ShortList and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."

Marking the occasion of ShortList’s 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.

ShortList was published by Shortlist Media Ltd, who also owns Stylist, Emerald Street, and Mr. Hyde.

Circulation and distribution

ShortList was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.

The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities[6] with the largest print circulation of all men's magazines in the UK.[7]

Audience and content

The magazine was targeted at an audience of professional males who wanted to train in their jobs.

ShortList described its audience as "the Met Set" (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".

Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by Danny Wallace.

Website

ShortList launched its website, shortlist.com, in September 2010; by March 2018, it had 1.8 million monthly unique users globally. The website continues to publish content, despite the print edition's closure.

ShortList UAE

In March 2015, ShortList launched a weekly edition in Dubai and Abu Dhabi as a license with APP Media Group, a division of ITP Publishing.[2]

Awards
  • Men's Magazine Editor of the Year, BSME Awards, 2009[8]
  • New Editor of the Year – Consumer, BSME Awards, – Terri White 2010[9]
  • Columnist of the Year, PPA Awards, – Danny Wallace 2011[10]
  • Cover of the Year – Jeremy Clarkson, PPA Awards, 2017[11]

Editors

The editors of the magazine were as follows:[12]

  • Joe Mackertich (July 2016 – 2018)[13]
  • Martin Robinson (May 2011–June 2016)
  • Terri White (August 2007–April 2011)

References
  1. Levy, Katherine (9 March 2011). "ShortList appoints NME's Martin Robinson as editor". Press Gazett. Retrieved 9 August 2013.
  2. "ShortList to launch in the UAE". The Media Network. 24 September 2014. Retrieved 13 August 2018.
  3. Waterson, Jim (16 November 2018). "ShortList magazine to close amid declining revenues". The Guardian. Retrieved 11 March 2019.
  4. Tobitt, Charlotte (20 December 2018). "Shortlist prints its last as staff tell of shock at the closure of 'brave' magazine after 11 years and 552 issues". Press Gazette. Retrieved 11 March 2019.
  5. Brook, Stephen (20 September 2007). "Shortlist – It's here and it's free but is it any good?". The Guardian. Retrieved 13 August 2018.
  6. "Consumer ABCs: Round-up". The Media Leader. Retrieved 13 August 2018.
  7. "Consumer ABCs: Men's Lifestyle". The Media Leader. Retrieved 13 August 2018.
  8. Ponsford, Dominic (11 November 2009). "BSME Awards: Full list of winners – Press Gazette". Press Gazette. Retrieved 13 August 2018.
  9. "BSME Awards 2010: Full category shortlists – Press Gazette". Press Gazette. Retrieved 13 August 2018.
  10. "PPA Awards 2011: the full list of winners – Press Gazette". Press Gazette. 16 June 2011. Archived from the original on 12 August 2020. Retrieved 13 August 2018.
  11. "PPA Awards 2017 – winners announced". InPublishing. 30 June 2017. Retrieved 13 August 2018.
  12. "Media: All about ... ShortList magazine". Retrieved 13 August 2018.
  13. Mayhew, Freddy (30 June 2016). "Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette". Press Gazette. Retrieved 13 August 2018.
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