Showpo

Showpo is an Australian online fashion retailer.[1] Primarily aimed at young women, the company's vision is "to be her go to place to shop".[2] As of June 2017, Showpo's annual revenue was $30 million,[3] with 35% of sales occurring internationally.[4]

Not to be confused with SHOPO.
Showpo
IndustryOnline Retail, Fashion, Clothing, Shoes
HeadquartersSydney, New South Wales, Australia
Key people
Jane Lu (CEO)
ProductsClothes, Shoes and Accessories
RevenueUS$ 30 million (2017)
Websitehttps://www.showpo.com

Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".[5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook.[6]

History

In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.[7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.[8] In 2012, Showpo had its first million-dollar month with just four staff.[9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.[10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.[11]

Showpo International

In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.[12]

Awards and recognition

In 2014, Showpo was listed in 3rd place in Smartcompany's Smart50 Awards, with annual revenue of $7.5 million and 306.23% growth.[13]

In 2014, Showpo won Australian Startup Daily Startup of the Year in The Australian Startup Awards.[14]

In 2015, Jane Lu (CEO) was named Cosmopolitan Magazine's 2015 Entrepreneur of the Year.[15]

In 2016, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'.[16]

In 2016, Jane Lu (CEO) was listed in Forbes magazine's annual '30 under 30 Asia'.[17]

In 2017, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'.[18]

In 2017, Showpo won Online Retail Industry Awards [ORIAS] for "Best Social Commerce Initiative" and "Best Site Optimisation and Design".[19]

In 2017, Jane Lu (CEO) was included in the Most Viewed Fashion Professionals on LinkedIn in Australia as part of LinkedIn's Power Profiles series.[20]

In 2018, Showpo won Online Retail Industry Awards [ORIAS] for "Online Retailer of the Year", "Best International Conqueror", "Best Social Commerce Initiative" and "Best Site Optimisation & Design".[21]

In 2019, Showpo won Online Retail Industry Awards [ORIAS] for "Best Pureplay Retailer", "Technology Champion" and entered the ORIAS Hall of Fame.[22]

In 2022, Showpo won Best Social Commerce Initiative.[23]

References
  1. "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
  2. "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
  3. "From the source: Jane Lu, Showpo". www.insideretail.com.au. 8 June 2017. Retrieved 12 October 2017.
  4. "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
  5. "How Jane Lu Built Showpo Into a Powerhouse Brand". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
  6. "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.lifehacker.com.au. Retrieved 12 October 2017.
  7. "Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success". www.couriermail.com.au. Retrieved 12 October 2017.
  8. "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
  9. "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.businessinsider.com.au. Retrieved 12 October 2017.
  10. "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
  11. "Featured Workplace: Inside Showpo's Fashion HQ". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
  12. "Showpo Launches in LA". www.powerretail.com.au. Retrieved 12 October 2017.
  13. "Smart50 Awards 2014: Showpo". www.smartcompany.com.au. 11 May 2015. Retrieved 12 October 2017.
  14. "The Australian Startup Awards 2014 Winners". www.the-entourage.edu.au. Retrieved 12 October 2017.
  15. "Jane Lu Cosmopolitan's Entrepreneur of the Year". www.cosmopolitan.com.au. Retrieved 12 October 2017.
  16. "Hot 30 Under 30: Jane Lu". www.cosmopolitan.com.au. 27 April 2016. Retrieved 12 October 2017.
  17. "30 Under 30 2016 Asia: Retail and Ecommerce". www.forbes.com. Retrieved 12 October 2017.
  18. "Hot 30 Under 30 2017". www.smartcompany.com.au. 11 April 2017. Retrieved 12 October 2017.
  19. "ORIAS 2017 Winners". www.onlineretailer.com.au. Retrieved 12 October 2017.
  20. "Fashion: Most Viewed Fashion Professionals on LinkedIn in Australia for 2017". linkedin.com. Retrieved 12 October 2017.
  21. "Showpo sweeps Online Retail Industry Awards with four wins". www.startupdaily.net. Retrieved 24 August 2020.
  22. "Tinyme wins Online Retailer of the Year, Kogan wins People's Choice". insideretail.com.au. 26 July 2019. Retrieved 24 August 2020.
  23. "Winners of ORIAS 2022 Announced". Power Retail. 22 July 2022. Retrieved 5 January 2023.
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