Sid Bernstein (editor)

Sidney Ralph Bernstein (1907–1993)[1] was chairman of the executive committee of Crain Communications Inc. and had previously served as founding editor and publisher of Advertising Age.

Sid Bernstein
Born
Sidney Ralph Bernstein

1907
Died1993

Then-23 year old[2][3] Sid Bernstein[4] was the first editor of Ad Age, and his "Con-SID-erations" column appeared until his death.[2]

Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989.[4][1]

The late Crain senior editor Fred Danzig[5][6] had described the late chairman of the executive committee as "the conscience of the business in many ways,"[2] a statement seconded by Rance Crain, "son of the founder and now president of the corporation."[1]

He authored This Makes Sense to Me: An Opinionated Editor Speaks Out.[4][7]

Career

A Chicago native, Bernstein began his career as a teen-age "office boy"[2] and messenger[1] at the company that became Crain (founded in 1916).[1][8]

He used his Con-SID-erations column to make challenges in what The Times called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attempted to purchase items at list price. He was even challenged and was asked for an S/H fee.[9]

Personal

His undergraduate education was at University of Illinois, and his MBA is from University of Chicago.[1]

He died Saturday, May 29, 1993.[10] "Mr. Bernstein is survived by his wife, Adele, and a son, Henry."[1][11][12]

References
  1. Wolfgang Saxon (May 30, 1993). "S. R. Bernstein, 86, Editor and Publisher Of Advertising Age". The New York Times.
  2. Paul Sloan (May 30, 1993). "Sidney R. Bernstein, 86". Chicago Tribune.
  3. "Sid Bernstein". Advertising Age. June 14, 1993.
  4. "Sidney Bernstein, Ad Age Chief, Dies". The Washington Post. May 31, 1993.
  5. Abbey Klassen (April 29, 2011). "Longtime Ad Age Editor Fred Danzig Dies at 85". Advertising Age.
  6. "Advertising: New Editor Appointed at Advertising Age". The New York Times. May 28, 1984.
  7. Sid Bernstein (1976). This Makes Sense to Me: An Opinionated Editor Speaks Out. ISBN 978-0872-51022-7.
  8. "G.D. Crain Jr. Dies at 88; Published Advertising Age" (PDF). The New York Times. December 17, 1973.
  9. Sid Bernstein (March 19, 1990). "When 'price' loses meaning". Advertising Age. p. 21.
  10. Weiss Hospital, Parshat NaSo. Funeral was Tuesday, Temple Shalom, Chicago.
  11. Rance Crain (June 7, 1999). "Recalling a Simpler Time". Advertising Age.
  12. Henry "Hank" Bernstein worked for Crain Communications and retired 1999.


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