Siegel + Gale

Siegel+Gale is a brand strategy and design company[1] founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as co-CEOs. Siegel+Gale is a part of the Brand Consulting Group, a division of Omnicom Group (NYSE-OMC).[2] The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo.[3] It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is smart.” [4] Each year, they release a study called a "The World's Simplest Brands"[5]

Siegel+Gale
TypeSubsidiary
IndustryBrand consulting
Founded1969
HeadquartersNew York City, US
Los Angeles, US
San Francisco, US
London, United Kingdom
Dubai, United Arab Emirates
Shanghai, China
Tokyo, Japan
Key people
  • David Srere (co-CEO, chief strategy​ officer)
  • Howard Belk (co-CEO, chief creative​ officer)
  • Jason Cieslak (president, Pacific​ Rim)
  • Philip Davies (president, EMEA)
ServicesBrand communication, brand management, business analytics + insights, design, employee engagement, experience, naming, strategy
Number of employees
200
ParentOmnicom Group

Founding and ownership

Siegel+Gale was founded in 1969 by Alan Siegel, an advertising, public relations and design-trained executive, and Robert Gale, a designer. The company was first operated out of Siegel's apartment in New York City. Gale sold his share of the firm in 1974. In 1988, the company became a wholly owned subsidiary of Saatchi & Saatchi, the global brand advertising and marketing firm. After 10 years, Siegel+Gale organized an employee buy-back of the firm in association with a venture capital firm and Fleet Bank (now owned by Bank of America, Inc.). In 2003, the firm was acquired by the large marketing and communications company, Omnicom Group Inc.[6]

References
  1. "Siegel+Gale: Brand Consulting, Experience, Strategy, and Design". Siegel+Gale. Retrieved 2019-06-28.
  2. "Omnicom Forms Brand Consulting Group | Omnicom Group".
  3. "Contact Us".
  4. "Siegel+Gale: Brand Consulting, Experience, Strategy, and Design". Siegel+Gale. Retrieved 2019-06-28.
  5. "Index", Simplicity, Complexity and Modelling, John Wiley & Sons, Ltd, 2011-10-17, pp. 201–205, doi:10.1002/9781119951445.index, ISBN 9781119951445
  6. Elliott, Stuart (2012-10-24). "Ex-Chairman of Siegel & Gale Starts New Company". The New York Times. ISSN 0362-4331. Retrieved 2016-05-21.
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