Siew Pui Yi

Siew Pui Yi (born August 1, 1998), also known as Ms. Puiyi, is a Malaysian fashion model,[1] social media influencer,[2][3] actress, music producer,[4] DJ and former adult film actress. In 2019, Ms Puiyi experienced a hacking incident that led to the unauthorized leaking of her nude photos. As a result, she chose to create and monetize her own photos through the subscription platform OnlyFans.[5]

Siew Pui Yi
Siew Pui Yi in 2023
Born (1998-08-01) August 1, 1998
Kuala Lumpur, Malaysia
NationalityMalaysian
Occupations
  • Actress
  • Producer
  • Social Media Influencer
  • Model
  • DJ
Height165 cm (5 ft 5 in)
WebsiteSiew Pui Yi on Instagram

Ms Puiyi has over 20.3 million Instagram followers, 1.4 million TikTok followers, and over 70,300 YouTube subscribers.[6][7][8][9]

Background

Personal life & family

Siew Pui Yi was born in Kuala Lumpur, Malaysia, and grew up alongside two sisters. At the age of 9, her family relocated to Pulau Pinang.[10][11]

Education

Ms Puiyi attended SMK Datuk Onn for her secondary education and subsequently enrolled in a college in Penang.[12]In a self-produced documentary, she disclosed that she decided to discontinue her college education after completing two years due to feeling creatively stifled and lacking sufficient room for personal growth in Penang.[5]

Ms Puiyi graduated with a Bachelor of Science in Business Administration from Troy University in 2021.[13]

Career

Ms Puiyi is a DJ, online influencer, and entrepreneur. At a young age, Ms Puiyi began started participated in beauty competitions while also working as a model for magazines. She creates content on multiple social media platforms and has founded two beauty product lines, namely Kiseki Skincare and MSPUIYI Cosmetics.[5] She released a personal photobook titled "Be My Sugar" in 2019, investing her savings of around MYR 10,000 into its production.[14]She started her career as a freelance model.[15] At 19, she signed three contracts with an artist management industry.[16][17] In 2016, she was selected as one of the Top 100 Sexiest Women in Malaysia by a Malaysian magazine.[18]

Ms Puiyi started an OnlyFans account in 2019.[19] In late 2019, Ms Puiyi's laptop was hacked into while being repaired, resulting in unauthorized access to her Google Drive accounts, including personal and unreleased nude photos. Fans alerted her about suspicious emails promoting the sale of these photos. Subsequently, Ms Puiyi had to pay a MYR 18,000 fee to the hackers. In an attempt to meet with them at a Shell petrol station, three helmet-wearing individuals damaged her car mirror, stole the cash, and fled the scene.[5][20]

Following the incident involving the stolen photos, Ms Puiyi shared her story on social media, explaining her temporary absence. Her experience gained attention online, generating headlines and engaging netizens. The hackers again attempted to extort MYR 50,000 from her, but she resolved not to be controlled by others and instead chose to monetize her own pictures.[20] On 3 December 2022, she announced that she would be quitting the platform to become a DJ.[21][18][15][11][22][23]Following her sudden retirement, Puiyi was contacted by SWAG to sign a contract.[3][18]She drew the attention of media publications like Penthouse POM and Hypebeast. She made history as the first Southeast Asian to be featured on the cover of Penthouse POM magazine in January 2022. She shares content and DJ clips on TikTok.[24]

on On 2 January 2021, Puiyi launched her cosmetic brand Ms Puiyi Cosmetics. Ms Puiyi Cosmetics offers lip gloss, lip matte, and other beauty products, with its flagship offering being the Matte Liquid Lipsticks. These lipsticks are available in 9 shades: Player, Filthy, Skin, Risque, Cheeky, Passion, Fruity, Sugar, and Foreplay.[17][25] In September 2021, she launched Kiseki Skincare, featuring a lineup of three products: a cleanser, toner, and serum.[26] She was featured on the January/February edition cover.[18][10][14][27] On 9 May 2022, , Puiyi released her debut single Men-Mory,[3] which hit one million streams on Spotify and 10 million views on Instagram Reels.[1][28] She collaborated with Malaysia's award-winning producer, Goldfish, for the song.[1][29]She has hosted events in countries such as Malaysia, UK, Myanmar, and Hong Kong.[30]

In November 2022, she secured an acting role in an upcoming local movie KL Love Story as a DJ.[31][15][3][22] She also starred in the horror film Pulau,[3] which was released in March 2023.[32]

Philanthropy

In February 2023, Puiyi launched a US$1mil (RM4.4mil) scholarship program in collaboration with Educapital Foundation to help underprivileged students complete their education. Each student is granted US$1,000 (RM4,433) to pursue education in the field of their choice.[33]

Controversies

Risque dressing in London

In May 2022, Ms Puiyi wore revealing outfits during her visits to the National Gallery of London and The British Museum.[34] She posted pictures on Instagram, including one where she wore a see-through top without a bra and another where she exposed her breasts.[35] While some of her followers praised her content, others had mixed opinions regarding the appropriateness of her attire for these particular venues.[36]

Outrage among Vietnamese over inappropriate use of traditional costume

In a photo shared on 4 April 2022, Ms Puiyi sparked a wave of criticism as she was seen wearing the traditional Vietnamese costume, the ao dai, without pants.[37] Local netizens expressed their disapproval on Instagram, deeming her attire as "disrespectful" and "immodest."[38] Two days later, Ms. Puiyi issued an apology on Facebook, conveying her regrets in Vietnamese, English, and Mandarin.[39]

Intimate video with influencer Titus Low

On 4 October 2022, Ms. Puiyi shared a TikTok video featuring what appeared to be intimate behavior with fellow influencer Titus Low. Both individuals claimed it was a collaboration.[9] Notably, Titus Low was engaged to Malaysian influencer Cheryl Chin at the time.[40] Cheryl expressed her discomfort with the content by commenting on the now-deleted TikTok, stating, "I guess this is content but there are boundaries, no?".[41] This sparked outrage among fans who deemed Titus Low's behavior inappropriate given his relationship status. Titus Low apologised for his actions assuring that such actions would not recur in the future.[42]

References
  1. Azizan, Azri (17 February 2022). "M'sian Model Who Was Featured on Penthouse Debuts Her 1st Single & The Music Video Features A Snake - WORLD OF BUZZ". worldofbuzz.com. Retrieved 26 April 2023.
  2. Duran, Alisan (21 October 2022). "Instagram Model Siew Pui Yi In Her Tiny Top Asks For A 'Pickup Line'". The Blast. Retrieved 26 April 2023.
  3. Wee, Jared (3 December 2022). "Ms Pui Yi, Malaysia's top female social media influencer, quits OnlyFans, sheds sexy image to spin decks as a DJ | Malay Mail". Ms Pui Yi, Malaysia’s top female social media influencer, quits OnlyFans, sheds sexy image to spin decks as a DJ. Retrieved 26 April 2023.
  4. Chee (28 November 2022). "Ms Puiyi Graduates With a Business Major Degree, Draws Mixed Reactions From M'sians - WORLD OF BUZZ". worldofbuzz.com. Retrieved 26 April 2023.
  5. The untold truth about the girl with highest IG followers in Malaysia 【FULL DOCUMENTARY】| @ms_puiyi, retrieved 27 June 2023
  6. "MSPUIYI - YouTube". www.youtube.com. Retrieved 27 June 2023.
  7. "Siew Pui Yi 🤍 (@ms_puiyi) • Instagram photos and videos". www.instagram.com. Retrieved 27 June 2023.
  8. "ms_puiyi". TikTok. Retrieved 27 June 2023.
  9. Marwah, Srishti (6 October 2022). "Who is Ms Puiyi? Titus Low video scandal leaves wife Cheryl Chin in tears". www.sportskeeda.com. Retrieved 28 June 2023.
  10. "Meet Siew Pui Yi, the controversial Malaysian influencer and OnlyFans star". South China Morning Post. 20 April 2022. Retrieved 26 April 2023.
  11. "Don't pigeonhole Ms. Pui Yi". Yahoo News. 27 March 2023. Retrieved 28 June 2023.
  12. Sidiq, Abizar (7 January 2022). "Siew Pui Yi Biodata". MYKMU.NET. Retrieved 27 June 2023.
  13. "Ms Puiyi offers US$ 1.0 million worth of scholarships". Yahoo News. 16 February 2023. Retrieved 27 June 2023.
  14. "Former Teacher Shocked To See Siew Pui Yi's Nudes On Penthouse". 4 January 2022. Retrieved 26 April 2023.
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  16. "MS Siew Puiyi's Profile". social.msdn.microsoft.com. Retrieved 26 April 2023.
  17. Monella (28 September 2021). "Asia's high-end internet star Siew Pui Yi reveals what keeps her motivated throughout the life". CelebMix. Retrieved 26 April 2023.
  18. SWAG. "Last Dance of Malaysian Internet Celebrity MsPuiyi". www.prnewswire.com (Press release). Retrieved 26 April 2023.
  19. "M'sian model & social media influencer quits OnlyFans to become a DJ". mothership.sg. Retrieved 27 June 2023.
  20. Small, Jonathan (21 December 2022). "Why This OnlyFans Star Is Walking Away from Millions a Month". Entrepreneur. Retrieved 28 June 2023.
  21. "MsPuiyi says she would not post risque content if given the choice". AsiaOne. 18 October 2022. Retrieved 28 June 2023.
  22. Azizan, Azri (3 December 2022). "Pui Yi Quits OnlyFans, Will Focus Entirely on The Entertainment Industry & Start as a DJ - WORLD OF BUZZ". worldofbuzz.com. Retrieved 26 April 2023.
  23. "Ms Pui Yi, Malaysia's top female social media influencer, quits OnlyFans, sheds sexy image to spin decks as a DJ". Yahoo News. 3 December 2022. Retrieved 26 April 2023.
  24. "Penthouse cover model Ms Puiyi has an announcement". Yahoo News. 17 November 2022. Retrieved 28 June 2023.
  25. "Social Media's Top Model Siew Pui Yi's Cosmetic Brand 'MSPUIYI COSMETICS' Becomes a Huge Hit Among the Masses - Daily Front Row". Daily Front Row. 6 May 2021. Retrieved 26 April 2023.
  26. Doby, Jerry (14 October 2021). "Internet Sensation and Model Siew Pui Yi Launches Her New Brand, 'Kiseki Skincare'". The Hype Magazine. Retrieved 28 June 2023.
  27. Samson, Carl (11 April 2022). "Malaysian influencer apologizes for wearing áo dài with no pants after Vietnamese backlash". NextShark. Retrieved 26 April 2023.
  28. Azizan, Azri (14 October 2022). "Pui Yi to Star in Upcoming Local Movie, KL Love Story as Sexy DJ Who Steals a Man From His Wife - WORLD OF BUZZ". worldofbuzz.com. Retrieved 26 April 2023.
  29. MSPUIYI ft. Goldfish - MEN-MORY (MES & WU REMIX), retrieved 28 June 2023
  30. Scholarship, Ms Puiyi. "Ms. Puiyi Scholarship". Ms. Puiyi Scholarship. Retrieved 28 June 2023.
  31. Cheng, Francis Yip Hon (26 November 2022). "Baring it all: Siew Pui Yi exposes her social media game plan for 2023 - Focus Malaysia". Retrieved 26 April 2023.
  32. "Uproar On Twitter, The 'Island' Trailer Is Said To Be Similar To A Western Movie & Many Are Triggered".
  33. "'Pulau' actress Ms Puiyi launches RM4.4mil scholarship fund for needy students". The Star. Retrieved 26 April 2023.
  34. "MsPuiyi Responds To Boobs Outcry With Nipples Reveal At The National Art Gallery". 19 May 2022. Retrieved 28 June 2023.
  35. "M'sian model wears see-through top without bra in London museum after earlier photo drew some criticism". mothership.sg. Retrieved 28 June 2023.
  36. Goh, Evon (20 May 2022). "Pui Yi Shares Another Sultry Photo in Response to Backlash After Posing Disrespectfully in British Museum - WORLD OF BUZZ". worldofbuzz.com. Retrieved 28 June 2023.
  37. Yip, Waiyee. "Influencer and one-time Penthouse cover model apologizes after sparking outrage for wearing the Vietnamese national dress without pants". Insider. Retrieved 28 June 2023.
  38. "Malaysian influencer apologises for wearing Vietnamese national dress provocatively". sg.style.yahoo.com. 8 April 2022. Retrieved 28 June 2023.
  39. "M'sian model wears Vietnamese national dress without pants, sparks outcry in Vietnam". mothership.sg. Retrieved 28 June 2023.
  40. Sng, Suzanne (19 June 2022). "Former OnlyFans creator Titus Low announces surprise engagement to Malaysian influencer Cheryl Chin". The Straits Times. ISSN 0585-3923. Retrieved 28 June 2023.
  41. "(Video) Cheryl Chin Wasn't Happy With Husband Titus Low & MsPuiyi's "Intimate" Video - Hype MY". 6 October 2022. Retrieved 28 June 2023.
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