Sigmar Berg

Berg was born in Austria.[2] Trained as an architect,[3] he worked in photography while in Europe, primarily shooting catalogs and commercial jobs. He also worked as a painter and fashion designer. Berg moved to Los Angeles in 2006 with his family while on hiatus from his work as an abstract artist. As a celebrated photographer, Berg’s exhibit entitled “Developed Views II” premiered at West Hollywood’s Ambrogi-Castanier Gallery in June 2008 and was featured in the Los Angeles Times.[4]

+Beryll was founded in 2006 in Los Angeles, California, after Berg began designing accessories in his Santa Monica studio.[2] He originally focused on hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[5] Sigmar is "largely influenced by his European roots", and in particular the architectural style of Bauhaus.[5] His products tend to be unisex, also incorporating styles of Southern California.[5] The +Beryll brand was founded on the concept of fashion mindfulness. His brand supports the use of locally sourced materials and artisans.

The company has a flagship store in Santa Monica, California, with products sold at over 500 stores[5] such as Barney's, Henri Bendel, Maxfield, and Fred Segal.[1] Berg's designs have been worn by celebrities like Angelina Jolie,[1] Robert De Niro, Kim Basinger, Nicolas Cage and others.[6] His sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[5] and Sharon Stone.[7]

In 2014, Berg launched Lovetuner in Malibu, California. Lovetuner is a mindfulness meditation instrument, a small flute, calibrated to 528 hz.[8] The Lovetuner is a stylish necklace worn close to your heart, combining a profound breathing exercise with 528 hz, supposedly known as the love frequency,[9] for attunement and alignment of the human body. Certain researchers claim that the positive effects of 528 hz sound frequencies on the brain reduce anxiety and promote wellness.[10] Berg created the Lovetuner with the intention of bringing wellness and healing to all peoples around the globe.

The Lovetuner has been endorsed by well-known author and alternative-medicine advocate, Deepak Chopra,[11] as well as other advocates of mind-body medicine, including Marla Maples and film maker Barnet Bain. In May 2020, actress Denise Richards declared the Lovetuner as "something she can't live without."[12] In April, 2021, Buzzfeed cited Lovetuner as its #1 pick for anxiety relief.[13]

Thanks to the commercial success of Lovetuner, Berg established the Lovetuner Foundation,[14] a nonprofit organization that claims to promote wellness and healing. The Foundation has a three-pronged focus: to bring the Lovetuner product to schools as a tool to help students and teachers overcome stress and anxiety; to assist in the relief of PTSD and suicide prevention within the Veterans' community; and to sponsor retreats for underprivileged children, aimed at overcoming trauma, building unity, and promoting healing.