Sikandar Sultan

Sikandar Sultan is a Pakistani entrepreneur and philanthropist who is the founder and now Chairman of Shan Food Industries.[1] In 1981, Sultan was the first person to recognize and take advantage of the potential of launching an independent company that produced hygienic, first-rate packaged recipe mixes and plain spices. During this period, he took the traditional Pakistani national heritage of spice mixes and developed it into a food enterprise.[2]

Sikandar Sultan
NationalityPakistani
Alma materSt. Patrick's College (Karachi), Institute of Business Administration, Karachi
Occupation(s)Founder & Chairman
Shan Foods Limited
Years active1981 – present
Known forFounding the leading spice company in Pakistan
Board member ofShan Foods Ltd.
Children3
AwardsMarketing Association of Pakistan's Guru Award

The company now stands as one of the leading spice companies in Pakistan. Shan Foods Company distributes a range of food items in 60 countries across the globe. The company has manufacturing plants in three locations including Pakistan, Saudi Arabia, and the UAE and also has distribution centers in the United Kingdom and the United States.[3]

Sultan additionally acquired Raani Foods, a UK-based brand. By 2014, according to The Economic Times of India, "Sultan is considered the guru of Pakistan's packaged food industry."[4]

Shan Foods background

Sikandar Sultan identified a gap in the food industry of Pakistan, where ready-made spice mixes were unheard of and selling loose spices was the norm. He took Pakistan’s cultural heritage of spice mixes to create Shan Foods. From thereon, he led Shan Foods to become the second largest packaged spice mixes and packaged food products company in Pakistan, ranked only behind National Foods Limited.[2][3] As of 2017, the Company exports its products to more than 60 countries and has annual revenues exceeding Rs. 9 billion. In 2018, he hinted at listing the company on the stock exchange but did not give any firm timeline for an initial public offering.[5]

Achievements

The Marketing Association of Pakistan (MAP) recognized Sikandar Sultan for his corporate success in 2011 and awarded him as an acclaimed marketing ‘Guru’ of the food industry.

Shan Foods represented Pakistan in the Made in Pakistan exhibition held in India in 2004.[6] The purpose of participating was to further strengthen cultural links between Pakistan and India.[6]

In 2009, Sikandar Sultan received the Karachi Chamber of Commerce & Industry's (KCCI) Best Export Performance Award on 26 September 2009 from the Prime Minister of Pakistan, Yousuf Raza Gilani.[7]

In 2020, he was elected as a council member of the Marketing Association of Pakistan.[8]

References
  1. "All Pakistan Restaurant Association Awards honour the city's culinary best". Daily Times. 13 December 2019. Retrieved 27 October 2022.
  2. Pakistan’s King of Masalas spins his own magic The News International (newspaper), Published 27 April 2008, Retrieved 12 April 2020
  3. Culinary treasure: Popular food brands fail to protect recipes The Express Tribune (newspaper), Published 8 March 2015, Retrieved 12 April 2020
  4. Pakistan's Shan Spices taste success in India The Economic Times (India), Published 23 December 2014, Retrieved 12 April 2020
  5. Pakistan Today May 28, 2018
  6. Food, the best PR?, The Hindu (newspaper), Published 15 March 2004, Retrieved 12 April 2020
  7. Prime Minister gives away KCCI export performance awards, Aaj TV News, Published 28 September 2009, Retrieved 12 April 2020
  8. Tribune June 16, 2020
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