SilverPush

Silverpush is a Singapore based marketing technology provider.[2]

Silverpush
Screenshot
Type of businessPrivate
FoundedSeptember 2012 (2012-09)
HeadquartersSingapore
Area servedIndia, Japan, Philippines, Indonesia, Thailand, South Africa, Egypt, Dubai, Malaysia, Vietnam, Tanzania, UK, US, Middle East
Founder(s)Hitesh Chawla [1]
CEOHitesh Chawla
IndustryAdvertisement Technology
ProductsMirrors, Mirrors Safe, Parallels
ServicesAI powered Video Intelligence solutions. Contextual video ad placement targeting and brand suitability platforms.
URLwww.silverpush.co
Current statusOnline

The company was founded in September 2012, by Hitesh Chawla. After starting push notification advertisement in 2013, it launched India's first DSP platform in 2014. The company is backed by IDG Ventures, Palaash Ventures, Fabrice Grinda, K.Ganesh, 500 Startups, M&S Partners and Freak Out Inc, Japan.

Silverpush's in-video context detection platform uses artificial intelligence and computer vision to accurately identify in-video contexts, including logos, faces, objects, actions, and scenes, to enable contextual video ad placements in line with content users are actively engaging with. And its brand safety platform uses in-video context detection to contextually filter out harmful and irrelevant content. Offering brands, a suitable video environment, surpassing traditional measures like keywords blacklist, whitelisted channels and more.[3]

Products
  • In April 2019, Silverpush introduced Parallels, an ad sync technology that syncs ads with physical events in real-time.[4]
  • In November 2019, SilverPush launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads by way of analysing what appears in the content. Mirrors does this using a context detection technology on videos being viewed online.[5]
  • In May 2020, Silverpush launched Mirrors Safe, an AI-powered brand suitability platform.[6]

Technology
  • Filed for 10+ patents, for proprietary technology products.
  • Real-time ad sync across all digital channels.
  • Near real-time detection – 1 sec detection time.
  • Innovative video fingerprint matching technology to detect TV ads in real-time.
  • 95%+ accuracy in ad detection.[7]

Funding

In April 2014, Geektime reported that SilverPush had raised $1.5 million in funding to increase global reach.[8]

In February 2019, SilverPush raised $5 million in Series B from FreakOut Holdings.[9][10]

See also

References
  1. "Meet 6 Indian Startup Who Will Be Taking Their Rocketships To The UK".
  2. "Silverpush raises US$5mn in Series B funding from Freakout Holdings".
  3. "Silverpush expands presence in Turkey through ties with AdMatic".
  4. "Adtech goes offline: SilverPush syncs ads with physical events in real-time".
  5. "Adtech firm SilverPush will scan video content to serve better in-video ads".
  6. "Brand & Business: Introducing "Mirrors Safe," Silverpush's AI-powered brand suitability platform that weeds outs harmful content".
  7. "How TV ads silently ping commands to phones: Sneaky SilverPush code reverse-engineered". The Register. Retrieved 1 April 2016.
  8. "SilverPush raises $1.5M with plans to grow in the U.S." Geektime. Retrieved 1 April 2016.
  9. Laghate, Gaurav (22 February 2019). "SilverPush raises $5 million in Series B from FreakOut Holdings". The Economic Times. Retrieved 22 February 2019.
  10. "SilverPush raises $5 million in Series B from FreakOut Holdings". Economic Times. 2019. Retrieved 11 May 2022.
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